Agility combined with design-­led engineering, cloud and analytics driven marketing results in great products, faster

Best CRM Software for Ecommerce Websites
CRM Software Development Company

While there are a huge number of choices about good CRM tools out there, it really depends on your specifications. Cost, number of users, functionalities, etc. should be taken into account prior to zeroing in on the right tool.


However, if you’re looking for a top-rated and feature-rich CRM, the custom CRM software by Unicode Solutions can be idle. It’s not only superior to other off the shelf solutions, but it brings in quite a lot of handy features that excel in an eCommerce business in many ways. And here’s how it does it:


Modular: An off the shelf solution rarely works for anyone or for any business. Every business has a different sales cycle, sales pipeline, customer demographics, service, and products. Hence, you need a solution that matches your business aspect. Our CRM works for everyone and for every business domain. How? Our CRM is flexible and modular. Once we get the contract, we develop the CRM according to your business niche. All the features and customization are there to serve you and your businesses’ purposes only.


Scalable: Just because your CRM is working well and fulfilling the needs today, it doesn’t mean it will work ideally forever. E-commerce business grows very fast. Hence, you will need an online marketplace where you can add your new service and products easily. Our CRMs is scalable. What this means is, you can add an unlimited number of products on your page without needing to pay more. And this works with technological changes as well. Our CRM can adapt to new technological changes fast with one single request from the client-side. Where, off the shelf solution CRM providers might take months or even years to bring in new features to the board.


Consumer Mapping: Social CRM feature is great to attract new leads for your eCommerce business from different social media channels. It helps to even boost your marketing strategy as well. However, though off the shelf CRM does come with the feature, it doesn’t mean that it will target your niche market. The reason? Well, it’s not specifically made for your business. A CRM Software development Company can personalize this feature to target people who are genuinely interested in your service/ products. The result is reduced marketing cost and quality leads & revenue.


Integration: Seamless integration is crucial for extending the capability of your business. However, most of the time, if you buy an eCommerce CRM from the market, your existing applications will get obsolete or you won’t be able to use them at all. The job of integration is painful and most of the time it won’t work properly. Unless you have acquired CRM from Unicode Solutions. We know your existing business application is important for you. And we develop the CRM in a way that it operates seamlessly with the existing software. This makes the CRM more capable, user-friendly and promotes productivity.


So what is the Best CRM Software for Ecommerce Websites? Well, the answer is simple. The best CRM is a tool which is only meant to serve your business and interest, regardless of type and industry.


So are you ready to own your CRM to excel in your eCommerce business? If yes, then get in touch with the best CRM Software development Company & Ecommerce website development company.






Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top 5 Reasons to Advertise on Facebook

There are more than 2.4 billion users on Facebook. It is one of the most used and adored social networking sites today. The sheer number of users alone makes it obvious that there is no stopping Facebook from growing. In the last 10 years or so the CEO and the website have already been through a lot of controversies. However, there was barely any effect on its huge user base. While Facebook was originally designed as a social network program only, but since its inception, it has grown beyond this boundary and is now becoming the darling of social media marketing agencies. Here are 5 top reasons why you should advertise on Facebook.


1. Let’s dive into some facts. 80% of users who have internet connection use Facebook. The billion of users check their Facebook feed almost every single day. And most of them do this several times a day. Regardless of your customer demography, who they are, one thing is certain, most of them are using Facebook. Therefore, one of the main reasons to Advertise on Facebook is that your customers are there and using it daily.


2. The clear scope is a fundamental basis in advertising. So if you are seeking to have an international advertisement you can use Facebook administrators and run campaigns beyond the physical border. Want to run the digital marketing campaign locally? The same tool also gives you the option to do so. What we mean by this is, Facebook gives a digital marketing company a flexible option on how doing their business following their preferences.


3. Facebook advertising is fast and it has a proven track record of driving immediate results. You can reach thousands of people in a single day. So if you require immediate traffic and conversions, Facebook advertising may be the most affordable and reliable solution for you.


4. The cost of Facebook ads requires a fraction of what other online marketing channels cost. According to studies, to draw 4000 new, unique and targeted audiences you have to pay $1 per day. Hence, at the end of the month, you are not even spending $50 to drive more than 1,00,000! And if you are not willing to not spend even $50, then set your limit according to your budget and everything will be taken care of without any hassle. And if you outsource the Facebook ad service to India, then you will reduce the overall digital marketing cost significantly and more.


5. We have said that the cost of Facebook ads is quite less. However, do not think it doesn’t bring a good result for that. It actually drives a lot of traffic, sales and revenue. Studies have proven that people who have spent about $500 on Facebook ads have generated more than $1,550 in total sales!


If you believe in the benefits of the above proven Facebook advertising, then start investing in a professional social media marketing company today. Schedule a call to address your advertising needs.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Make your Advertising Sales Team More Effective

Since the advent of the internet, the marketers and consumers as a whole changed the way they interact with the advertiser. Though many entrepreneurs did try to stay on with the traditional approach, later they changed their year-old practices and moved on to the digital era. And moving on means more and more investment to platforms such as Google Adwords and Facebook ads.


However, the challenges are not over yet. Yes, you know the medium. But the needs of customers have changed drastically. Today, they want personalized ads, curated offers, and services, better customer service, good after-sales service, and the list goes on and on. And all of these crucial aspects are being handled by the advertising sales team. If you think it can’t be possible for a particular team to answer all of these alone, then you are right. Yes, for a singular team, it’s not possible to keep an eye on everything. Unless they have a Custom CRM software in place!


CRM makes sales pipeline effective by taking care of other business aspects. These tools are designed to manage different areas of an organization and sometimes it does automate the repetitive process. This integrated process offers advertising sales an unparalleled advantage to sell services and products effectively. So what more benefits do they bring in?


Integration: As we said earlier that an idle CRM built by software development company can integrate with other areas of business. And thus, your sales team is always aware of what’s going on with your business. For instance, by looking at your financial conditions, they can plan a discount or pricing model which prospects prefer. Once you approve the plan, they can directly publish the campaign through the CRM itself to the targeted customers, ready to go through the sales funnel.


Experience: Everything is not about sales. You are not done with once you make sales. Today, businesses are looking towards making more repetitive customers. Why? Well, the reason is it costs less. But how to make sure prospects will come back? Well, by offering exceptional service and by maintaining optimal professionalism of course. And CRM software brings in a lot of features to make sure your customers are happy with your service and come back for more. Again and again.


Marketing metrics: Unless your advertising team has some way of measuring the campaigns, they won’t know what’s working and what’s simply wasting resources. You want strong metrics, not a gut feeling for what might be working or what might not. A Custom CRM software development company can build CRM software capable of analysing every single aspect of the digital campaign to deliver accurate metrics. This data will later help the sales team to make a marketing plan that delivers.


It is a proven fact that the manual way of running a campaign doesn’t deliver expected results. If you truly want to grow, then you must talk to a CRM software development company now. CRM makes sales pipeline effective, there’s no second thought about that. However, it also comes with many other benefits. You can find the list here. So are you interested in integrating a CRM in your business?

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.