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3 reasons why business use custom CRM software
CRM Software Development Company

Do you have a business or are you planning to have one? Then you need to know how to manage your clients first. Maybe, managing your clients is easy when you have limited it, but, the question arises when you have plenty. Having a good relationship with your client is very important to achieve constant growth, simultaneously, it is even tough one and this is why the CRM system is in the market since the early 1970s.


Why use custom CRM software?

More than 20 Custom software development company are available in the market. They all are focused on a central point, like – Conversation focused CRM software, Lead and Deal focused CRM software, Contact focused CRM software, Marketing focused CRM software. Choosing the right CRM is like an arduous journey. You might end up with what you don’t even need. Or, you force your business to augment in the wrong way just to match what’s prescribed in their CRM systems.


So, in a nutshell, you need a CRM software that is customized for your business uniquely. Here are the top three reasons why –


Improve client satisfaction

Your ultimate goal is to satisfy your clients. But, if you and your every competitor is using the same CRM software then how you have become the unique one? By using custom CRM your sales pipeline become more efficient and conduct all client information in an identical systematic way.


Let’s have an example, you are a client, and you called to get a service, but, your service provider is taking too much time to gather information and after some time he is providing the same information as the other providers gave you. How would you feel? Obviously, it’s not a nice feeling. If you have a CRM software that is not tailored for your business, then this scenario your clients may find often.


Custom data model

The data model describes your business data structure, store them and access them. Most CRM software uses a multi-tenant database. This means all of the vendors and clients use the same CRM database, including your competitor. Plus, you can’t build new data tables, even you can’t access a more parent-child relationship of each data table. In that case, you anyhow manage with whatever you have. Thus, you create complexity for your business.


Best analytics

You need a cleanly designed portfolio when the question comes to measuring your success. Isn’t it? Then why rushing towards flashy graphics and dashboards? Why not have customized reports on the transactional data that is most important for you. You will find yourself more manageable and you’re going to be able to make better decisions when you measure your business like the way you run your business.


The bottom line

If you have never used a CRM system then you must try at least for a few days, and then you can plan for the future with custom CRMs. As you can see, there is a myriad of benefits of using custom CRM that will improve your business. And to make most out of it, get in touch with us, we are one of the best Custom CRM software development company.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Manage Your Entire Marketing Budget

Marketing is essential for business success. However, it does come with the title “expensive”. Yes, sometimes it can be expensive to run Ads or to hire an online influencer. But, if you know your ways, and if you are a master marketing budget planner, you can pull a lot through a minimum resource. But, without having enough experience in digital marketing, no one can be a pro, right? Well, you are true until now! Because today we will give you a cheat sheet to prepare a robust marketing budget! So, without wasting any time, let’s begin!


  • First, know where you are going. An experienced digital marketing agency well plan for the future and you should follow this as well. Outline your plan and define every single thing and keep a backup plan. Set numeric goals for each marketing aspect. How much revenue you are expecting? How many leads do you need? What is the sales channel you are going to target? Have this question with definitive answers.


  • If you are a newcomer in the market and want market dominance, you have to spend a bit more than others. A 12 – 20% overall gross revenue must go to your digital marketing effort. If it’s too much, you have to spend at least 10%. Remember, you have to spend money to earn money. For more well-known businesses, a 5 to 8 % budget will be enough to draw good leads.


  • There are plenty of different online marketing channel and social media channels are available out there. Some of them work really well, some of them are not even an industry standard. The best way to select the most profitable one is by doing extensive studies. Your cost of digital marketing will also differ according to your preference. The most used online marketing channels is Google Ads and Facebook Ads.


  • After a certain point, take a break and gather every bit of data. Analyse-it and understand how they are performing. Use this information and divert your resources towards the river where the current is high! And revisit again regularly.


Making a proper budget is always a tough job filled with uncertainty. If you have tried every possible thing to find out the best plan and you believe it’s too much of a work, you can always contact the best digital marketing company in Delhi, who help businesses to take their desired online place fast and without breaking any bank!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Voice search in Digital Marketing

Voice search is growing at an extraordinary speed and more and more businesses are coming forward to optimize voice-based search. In this blog, we will talk about the most useful statistics, trends, and facts about voice search. If you been overlooking voice search, we are confident after reading this post, you will think otherwise.


First, let’s look at some facts:

  • According to ComScore, 50% of all online searches will get carried through voice by 2025.
  • Gartner’s research predicts that 30% of all browsing sessions will be done through voice by the end of 2020.
  • 60% of people who own a smart device can’t imagine life without having a Google Home or Alexa.
  • According to Global Market Insights, worldwide smart speaker sales will exceed $30 billion by 2024! That’s quite a lot, isn’t it?
  • 60% of people who own a smart device can’t imagine life without having a Google Home or Alexa.
  • More than 3.5 billion searches performed on Google every day. Almost 1 third of this comes from the voice search!


Why should we optimize for voice search?

As you can see above that voice searching is growing and have an exceptional future. Most futuristic entrepreneurs are already taking steps towards optimizing Voice search. And if you are still not considering Voice search, you are making your competitor’s life easy.


How to optimize for voice search?

  • Make sure the website contains conversational & natural tone.
  • Concentrate less on keywords.
  • Try to think like a user and how they use voice search.
  • Provide an answer in a context.
  • You can use a long-tail keyword phrase to engage with the user.
  • Get in touch with a professional digital marketing company to integrate structured Data in your site so the search engines can easily crawl your page.
  • Improve your average website loading speed.
  • Make sure you have Google My Business page.


To wrap up

People already started utilizing voice search daily — and its demand will only grow in the coming years. Those who already take voice search optimization seriously in their SEO will enhance their content visibility significantly and drive more organic user and ROI. If you want to stay ahead in the game, get in touch with the Best digital marketing company in Delhi now.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.