How much should you spend on Digital Marketing?
“How Much Should I Spend on Digital Marketing?” We hear this question a lot from owners of businesses of all sizes and shapes. The answer to this question is pretty simple, “it depends”, but we can understand this answer is never helpful!
In this blog, we will dig deeper into various aspects of digital marketing, and help you to understand just how much investment you must allocate to optimize, promotion and marketing of your brand/ website in order to find online business success.
By the time you have finished the blog, we are hopeful that you will get the answer to your question and will able to estimate how much you have to pay for the digital marketing services.
SEO: This is one of the most important parts of digital marketing and you should never neglect it. To stay ahead of your competitors, you must rank top in search engine and for that, you have to spend about 30 to 35 % of your digital marketing budget. If you have time and expertise, you can do this by yourself. However, if you hire a digital marketing company, they will offer you more professional results.
you’re serious about your business, you need SEO. It takes work to achieve the top spots and more work to stay there, but it will drive organic traffic and targeted leads. All you need to know about local SEO strategy.
YouTube Ads: India is one of the largest internet data consumers in the world and YouTube is one of the main reasons! Today, YouTube ads have become more relevant than traditional marketing methods. You can identify channels that match with your products and services, then you can contact the owner of the channel to land a deal. Sure, for viewers your ads can be intrusive, but if your ad is funny and able to grab the attention of the viewer, you can gain an attentive audience.
If you run YouTube ads well, you will see a positive ROI. You can spend about 8 to 10 % of your digital marketing budget on this method and you can adjust the investment based on the result.
SMM: Spending on social media makes sense, even if customers don’t find you through Facebook, Twitter or Instagram. Why? Because they will look for your assistance in social media platforms before they make any purchasing decisions and this is crucial. You must be active on social media so when your prospects are researching about your business, you show up and they know they can trust your product or services. Your Social media marketing budget must be at least 10 % of your total marketing budget. To get more traffic to your website or physical store, you can run ads as well, which will definitely increase the budget.
There are more digital marketing methods and the above-mentioned methods are favoured by many, so investing in them makes sense. According to independent research, by 2021 almost half of the marketing budget will run towards digital marketing methods.
So as a business owner, investing in digital marketing makes sense. So how much? Well, the answer remains exactly the same. Try new methods, analyse the data and invest in what works for you.
Never afraid of trying out new things. If you need more help or want an expert’s advice, feel free to contact one of the best digital marketing agencies in India, working to help you increase your online footprint.