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How CRM Make Your Sales pipeline More Efficient

Sales pipeline management is not a child’s play. This is the reason custom CRM software development is becoming more popular day by day. This software brings in a lot of benefits to the table for business. In fact, according to Nucleus Research, the average ROI for CRM is $8.71 for every dollar spent. According to Adam Enfroy, people who have adopted CRM, 48 % of them have reported improved efficiency of sales-funnel. There are more numbers like this which can prove the point that “CRM software development matters” and few of them you can find here.

Find below top three ways your CRM had can your sales pipelines more efficient:

Lead nurturing: Lead nurturing programs are now imperative to move contacts into prospects and transform them into sales-ready opportunities. And to do so, you must take measurable steps to keep up the communication record with your prospects. Sounds difficult right? Well, it is if you are doing it manually. A good custom CRM software comes with features that can efficiently nurture leads. This CRM will maintain comprehensive data of each customer engagement, but also to guide you with the right follow-up communication as well. The most basic lead capture methods that can be done through CRM are Spreadsheet imports, Webform integration, Mail imports, Social media imports and more.

Boost engagement: Sales reps sending emails to your leads manually? If yes, then you must look into these tools. CRM is designed to boost engagement efficiency with customers. This tool comes with scheduling features which really handy tool to get things moving automatically. Are your sales reps missing an important meeting or customer calls? Guess what, CRM can take care of that as well. This tool is can send reminders to the responsible person so they do not drop any sales opportunities.

Mobile CRM: Your sales reps won’t sit by and bring in sales. They will go out to meet with possible leads to convert them into a customer. However, when they are out, they must be able to access all the information they require to answer any customer query. But, how they will be able to get what they want? Well, if you have a CRM software development strategy in place, they can obtain any data from any part of the world with an active internet connection. Mobile CRM build by a custom CRM software development company helps sales reps reach their sales quota fast.

CRM software development company in Delhi, India can keep everything in a centralized place, and it would help you to bring in new sales by keeping up the existing client healthy. Contact us for more information.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Get the Most out of Your Marketing Strategy

So you’ve decided to make the most out of your digital marketing plan to help you achieve your business goals and mission, but do not know where to start? Worry not if you do not! If you know how to create a great digital marketing plan like a pro, you will be able to boost your online marketing activities and increase your Return On Investment or ROI in no time. Here are the most important elements of a digital marketing plan, that you can use to create your own:

Segment your audience: Targeting your ideal audience is the best practice that guarantees you a greater return. You may think this is obvious, but many business owners didn’t even think about filtering their targeted audience! You must consider building subgroups based on your prospects’ level of engagement with your business, demographics, and more. If you are using paid marketing, you may want to further segment out your target audience. This enables you to get more specific with your content marketing method which reduces the budget and improves turnover. If you do not know how to segment audience or use analytics, take help from the best digital marketing services company in Delhi.

Marketing Analysis: Now you need to look at your weaknesses, strengths, opportunities, and threats and you can get this information through analytics tools with the help of SEO services company. Based on your analysis, you will have identified your strengths work on that to boost your online dominance. If there’s a weakness, go through the data and find where you are missing out. Your opportunities and weaknesses will be external to your business and you have to list the most critical ones and decide on how to capitalize on them and minimize the risk.

Don’t rely on your intuition: Do you have digital marketing experience? That’s great. However, do not take any decision only based on your previous experience. Things are changing fast. And if you think that what worked tomorrow may be completely irrelevant today then you are shooting in your foot.

Marketing from a professional digital marketing agency is a powerful marketing strategy for businesses that assists them to gain a competitive advantage over others. The right marketing approach can help entrepreneurs to target new prospects, boost the visibility of their brand, drive more sales and revenues. So are you ready to Increase Leads and Sales with Digital Marketing? If yes, call Unicode Solutions, one of the best digital marketing companies in Delhi now.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Web Development Trends in 2020

They say “Change is constant” & it’s perfectly matched with the web development industry! In around a decade as a website development company, we have seen the web development industry has changed inside out. Whether it’s automated chat box, single page websites, or video backgrounds, 2019 had its fair share of changes and now we should look at what’s ahead for us and it’s 2020!


So without wasting any more valuable time, let’s jump towards the future. Find below the web development trends and technologies that will shape 2020.


Blockchain: Blockchain technology is not new but not well known to many. However, what we believe is, you have to consider it- if you didn’t already. Especially if you want or you are currently selling your product or services online. Even the marketing giants like Amazon, IBM, and Microsoft are focusing on better usage of blockchain technology. This particular technology is being used to verify hundreds of secure purchases spontaneously with the help of distributed ledgers.


Voice Search: Convenience is the key to business success. And with the implementation of voice search, web developers are adding yet another user-friendly functionality to offer maximum usability. And if you want to implement voice search, you don’t have to build from scratch, you can find many readily available API which you can be used and personalize according to your needs. The increased use of voice control AIs such as Alexa, Google Assistant and Siri has made users more habituated to the voice search options and the trend will grow in 2020 and beyond.


IoT: In 2020 the job of a website development company will become more complex as they have to consider vastly about the front end interface where users can communicate with other smart devices. A soothing and functional interface will be needed for more seamless communication with smart devices like Alex, Google Home, fridges, cameras, sensors, etc. In short, the website development goal must be- an easy to adopt website over various devices that would naturally be connected through IoT.


It doesn’t take a lot of time to build a website. But it takes time to build an exceptional website that delivers. If you want to be prepared for 2020, talk to a professional website development company to implement these futuristic changes today, so that when your prospects stroll around the web with a new set of expectations, you don’t look all that different from what they’re already familiar with.


Unicode Solutions is one of the best website development company in Delhi if your goal is to stay ahead of the changing technological and business dynamics, contact us today.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.