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How Much Does Google Ads Cost?

Unicode TeamWednesday, July 3, 2019


Spending money on PPC platforms such as Google ads and Facebook ads can have a huge impact on your business in a good way. Since PPC offers a great return on investment, today, the PPC industry has grown exponentially, consisting of various different PPC networks and millions of users.

If you are new to PPC then possibly you have a lot of questions in your mind. Maybe you are still in doubt whether Google ads will really work for you or not, or maybe simply you want to know about how much you need to invest. Whatever your question might be, we are here to help.

In this blog post, we will particularly talk about “How much Google ads will cost you”. Although the topic is a bit complicated, we will try our best to simplify it, so everyone can understand, so no matter if you want to begin the PPC campaign for your e-commerce store or business, you will know precisely how much you have to put aside for your campaign.

Let’s get started!

Average Cost per Click: Depending upon the search volume, the cost for keywords can be very affordable or quite high. Based on the business type you can be spending anywhere between USD 0.10 to more than 10 bucks/ click. You need to place bids for each keyword to acquire a higher position. There are generally 10 Ad ranking positions; the higher position will cost you more, Obviously.

The location: Where you want to target your customers? Make sure you know the answer very well because depending on the location the cost of Google ads can change drastically. If your targeted audience is living in developed nations such as Canada, France, the USA or the UK then make sure you have enough budget to do so. These countries offer “tier 1” category traffic s cost is quite high compared to targeting “tier 2” or “tier 3” countries. This is because marketers don’t value traffic from tier 2 or 3 countries as valuable as compared to others out there.

Know your targeted device: Just like location, the targeted device plays a crucial role in determining the total cost of Google Ads as well. Before you jump in and begin the campaign, make sure to split the device categories into 3 parts- Desktop, Mobile and Tablet. Each device has its own CPC so knowing the targeted device before launching the campaign makes sense. Generally Desktop traffic will cost you more, however, it changes if the keywords are e-commerce related and your target device is mobile (for mobile devices are used more to shop online than desktops). If you don’t know which device you must target, get in touch with a professional digital marketing company like Unicode Solutions, they will analyse the data and help you to save some cash.

Keywords: There are two types of keywords- Longtail and a short tail. Short tail keywords have a huge number of search volume, so they have fierce competition, which causes higher CPCs. Long tail keywords are more targeted and they have lower search volume and it can cost you less compared to short tail keywords.

Quality score: The quality score depends on many factors, such as; the keyword relevance, landing page quality, click through rate and overall account performance. This can help you to explain why there’s CPC  varied through the keyword and industry is the same. Strengthening your quality score is essential, as those with high-quality scores will have better ad placement location at an affordable cost. Knowing the factors that influence your CPCs will enable you to run better ads and see better performance.

What’s next?
Google Ad costs vary depending on the business. Google’s Keyword Planner Tool can offer you insights into potential advertising costs. Businesses that fall into the average CPC of $1.50 with industry average benchmarks will likely see a return on investment with customer lifetime values over $50.

Organizations that use professional digital marketing services generally see better account performance and a higher return on investment. We offer professional Google Ad management services at an affordable cost. Businesses new to AdWords or existing novice users without excess funds who are desperately searching for an affordable, professional and reliable digital marketing company in Delhi, contact us !!