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How much does Google Ads Cost?
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Spending money on PPC platforms such as Google ads and Facebook ads can have a huge impact on your business in a good way. Since PPC offers a great return on investment, today, the PPC industry has grown exponentially, consisting of various different PPC networks and millions of users.

If you are new to PPC then possibly you have a lot of questions in your mind. Maybe you are still in doubt whether Google ads will really work for you or not, or maybe simply you want to know about how much you need to invest. Whatever your question might be, we are here to help.

In this blog post, we will particularly talk about “How much Google ads will cost you”. Although the topic is a bit complicated, we will try our best to simplify it, so everyone can understand, so no matter if you want to begin the PPC campaign for your e-commerce store or business, you will know precisely how much you have to put aside for your campaign.

Let’s get started!

Average Cost per Click: Depending upon the search volume, the cost for keywords can be very affordable or quite high. Based on the business type you can be spending anywhere between USD 0.10 to more than 10 bucks/ click. You need to place bids for each keyword to acquire a higher position. There are generally 10 Ad ranking positions; the higher position will cost you more, Obviously.

The location: Where you want to target your customers? Make sure you know the answer very well because depending on the location the cost of Google ads can change drastically. If your targeted audience is living in developed nations such as Canada, France, the USA or the UK then make sure you have enough budget to do so. These countries offer “tier 1” category traffic s cost is quite high compared to targeting “tier 2” or “tier 3” countries. This is because marketers don’t value traffic from tier 2 or 3 countries as valuable as compared to others out there.

Know your targeted device: Just like location, the targeted device plays a crucial role in determining the total cost of Google Ads as well. Before you jump in and begin the campaign, make sure to split the device categories into 3 parts- Desktop, Mobile and Tablet. Each device has its own CPC so knowing the targeted device before launching the campaign makes sense. Generally Desktop traffic will cost you more, however, it changes if the keywords are e-commerce related and your target device is mobile (for mobile devices are used more to shop online than desktops). If you don’t know which device you must target, get in touch with the best digital marketing company in Delhi like Unicode Solutions, they will analyse the data and help you to save some cash.

Keywords: There are two types of keywords- Longtail and a short tail. Short tail keywords have a huge number of search volume, so they have fierce competition, which causes higher CPCs. Long-tail keywords are more targeted and they have lower search volume and it can cost you less compared to short-tail keywords.

Quality score: The quality score depends on many factors, such as; the keyword relevance, landing page quality, click-through rate and overall account performance. This can help you to explain why there’s CPC varied through the keyword and industry is the same. Strengthening your quality score is essential, as those with high-quality scores will have better ad placement location at an affordable cost. Knowing the factors that influence your CPCs will enable you to run better ads and see better performance.

What’s next?
Google Ad costs vary depending on the business. Google’s Keyword Planner Tool can offer you insights into potential advertising costs. Businesses that fall into the average CPC of $1.50 with industry average benchmarks will likely see a return on investment with customer lifetime values over $50.

Organizations that use professional digital marketing services generally see better account performance and a higher return on investment. We offer professional Google Ad management services at an affordable cost. Businesses new to AdWords or existing novice users without excess funds who are desperately searching for an affordable, professional and reliable PPC services company in Delhi, contact us !!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Reasons why Digital Marketing is essential for Restaurants

Managing business not an easy task, and it’s particularly very challenging if your business is a restaurant. Competition in the restaurant business is fierce and to make your business stand out from the crowd, you must consider innovative ways to approach your patrons.

Today, the decision of what and where to eat is influenced by price, location and the number of stars or reviews. Additionally, more than 60% of smartphone users search for information about the restaurant on the go, so if you don’t have an online presence, you may be missing out on many opportunities to reach new prospects.

By reading this blog, you’ll learn just why digital marketing is crucial for restaurants, and get a few ideas for marketing your business online.

Develop brand identity & recognition: You can build your brand with digital marketing. If you own a restaurant business, you must not neglect the process of building your restaurant’s brand identity. A brand tells the story about your restaurant. Your brand name can give a fair idea to a prospect about the restaurant quality and cuisine you serve even before the clients set foot through the door. An efficient digital marketing strategy can benefit you in maintaining the credibility, identity, and reliability of your brand that would attract and engage potential clients.

Handle Online Feedback: To grow your restaurant business, keeping the engagement with your customers on different social media platform is absolutely necessary. A strong online presence of your restaurant will build strong followers of loyal clients and provide feedback about your brand.

The feedback, posted by your client on social media pages is crucial to your business success. Because people who are looking to buy from your place will go online to read reviews posted by previous customers. The main point here you must understand that digital marketing for a restaurant business is not an option, it’s a necessity. Digital marketing not only provides a great opportunity to grow and expand but also helps to make necessary changes according to the customer’s preferences.

Offer incentives: Does your restaurant business offer a promotional offer? Do you often prepare special or unique menus? Use your social media like Facebook and website page to promote these special occasions. This will assist to build your audience and encourage repeat purchase.

To increase the maximum like and share, offer your customers discounts and rebate, this is one of the most productive ways to spread your brand name within a short period of time.

Key takeaway: Digital marketing will help your business grow. And since the internet and social media platforms are growing at rapid speed, it is the perfect time to take advantage of digital marketing for your restaurant business. Watch your customer grow and positive feedback floods in by investing in digital marketing today.

However, It’s a tough job for a business owner to balance between managing social media and regular business tasks. If you’re new to digital marketing or SEO for your restaurant, it can be strange at first.

To get a quick overview of the cost of digital marketing, reach out to the best digital marketing company in Delhi.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How Much Does Facebook Advertising Cost?

Facebook ads are a great PPC option and it works great. If you are thinking of using Facebook ads to increase brand awareness, we are sure you have a ton of questions. Most of us do, especially when it comes to setting up the budget.

Truth to be told, there’s no predefined sum you need to pay for Facebook ads. You can spend anywhere from USD 10 a day to USD 100K a week. The choice completely depends on your needs and purpose.

Since there’s no predefined amount, the budget you have to prepare will depend on several factors. In this blog, we will you through each step needed to figure out the budget you will need for a Facebook advertising campaign.

Keep an eye on your bids: When you are trying to reach your prospects through Facebook ads, you are generally joining a greater, global auction, competing with other marketers to obtain ad space on Facebook.

Since the competition is intense, Facebook runs a bidding/ auction system, where marketers, set bids to win the right to run their digital marketing campaign, so there’s no predefined amount to spend on Facebook ads. The expenses totally depend on how fierce the competition is.

If you want to run a Facebook campaign, there’s a high possibility that you are not selling or targeting your services or products to the entire population!

The audience you’re targeting: Your cost of Facebook ads will largely depend on your target demography. For instance, if your goal is to reach people aged between 20-26, you will spend less compared to those aged 50 to 65.

Further, gender type will also change your budget. If your targeted audience is mostly women, then make sure you are ready to spend more, because generally women are bombarded with e-commerce ads all the time and to go get their attention, you must pay more.

Ad Objective: When you are using Facebook to promote your brand, you must be well aware of your campaign objectives and goals. Your Facebook ad campaign budget can change drastically depending upon your goal and objectives. Don’t waste money on poorly designed and executed campaigns. Instead, get professional Facebook ad management from an expert digital marketing company to save cash and to increase return.

This part is crucial, not only to properly estimate campaign cost, but it can also help to determine campaign success as well.

Time of the year: There’s no need to be surprised about this! When the number of marketers targeting an audience rises, so does the value of the ads. There are times during the year when the advertising is in higher volume, for instance, it’s more costly to advertise during the holidays when everyone is using Facebook advertising to grow their sales. When estimating your Facebook ads cost, do not forget to take into account the time of year.

Optimize your ads: Be certain to optimize your ads to get your desired result. This enables Facebook to put your ads in front of users that will respond to it.

Your choice for optimization here can determine who to Facebook displays your ads. For instance, if you select to optimize for clicks, Facebook will display your ad to a user who is most likely to click the ad.

This can influence the price of your ad as steps taken on your ad will change your ad’s relevance score. If your ad is not optimized for the result you desire, Facebook might not display your campaign ad to a user who is prone to act positively on your ad and you might even end up spending more for the results.

Over to You

Facebook Ad cost is an enormous topic, and I think we have hardly scratched the surface here. Using Facebook ads for promotion can become a bit complex, particularly when you are trying to gain the best result at the lowest cost. Several businesses choose to partner with digital marketing company specialists or companies to help to reduce the price to advertise Facebook ads.

Getting guidance from a digital marketing agency provides a number of advantages for businesses in every shape and size. Specialists know all the tricks and tips that can assist businesses to boost their relevancy and conversion rates.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.