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Why the presence of your business on Social Media channels matters?
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Let’s face it, it’s 2019 and great social media presence is not just simply an option, it is essential for business. In the past couple of years, social media marketing has grown rapidly.

Did you know that 90% of all the digital marketing services company says social media marketing has boosted its brand exposure?

Or that more than 60% of digital marketers that spend at least six hours on social media platforms each week have seen more leads? Irrespective of business type, industry, or size, using social media as a marketing tool can help you to improve brand recognition and pad your wallet.

If you’re not taking advantage of social media, you’re missing out on a fast, affordable, and efficient way to reach nearly half the world’s population.

Let’s look at the top 4 ways in which social media channels can encourage you to connect, engage, and grow your business.

Improved brand awareness: It is free and effective digital marketing platforms that can be used to increase your business visibility. To start the process, create a social media profile for your business and start engaging with others. Build your social media strategy and it will definitely boost your business recognition. If you don’t know how to make an efficient social media strategy, you can reach out to a social media agency for help. However, make sure you are spending minimum hours in your social media channels to boost the engagement rate of your business with your clients. As we said earlier, you must spend about 6 hours a week in order to earn a generous amount of lead numbers. Without any doubt, having a strong social media presence will benefit your business on a regular basis, it is a platform where you can spread your wing through the globe without needing to cross the border!

Improve your search engine ranking: Search engine spider knows which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer local SEO strategy is the most crucial factor to earn great search engine ranking, driving users from social media platforms towards your website pages will cause them to climb much faster.

A lot of times, this can be as simple as re-sharing new and old content. As a digital marketing company, we would like to recommend each post be re-shared once every month — a job that doesn’t need a lot of time or resources as you might think. With Facebook’s scheduling tool or Hootsuite (for Twitter), you can schedule entire month’s content all at once and that’s it, you’re done!

Company Mouthpiece: Whether you are new to the market or have been a part of it for a prolonged time, positive word-of-mouth will always drive reliable leads. Social media channels help business owners to keep their customers updated regarding the services, new product launch, offer, company policies and also business activities. The online platform helps a business to build the narration to capture their targeted client’s interest. Each Tweet or Facebook can share business ethics, values and much more. However, since it’s free, don’t use it to overboard your followers with frequent unnecessary posts. Make sure your posts are relevant and fruitful for them.

Enhance customer experience: Social media platforms are great, free to use
communication tools for a business. Let me explain, your precious clients are now using their mobile phones more than 100 times per day. So when they are engaging with businesses, what do you think they would use? You can improve your customer relations by constantly monitoring Twitter and Facebook and replying to customer inquiries, replying on their comments as they come up. Customers appreciate the fact that when they post comments on your social media page, they get a personalized reply rather than an automated message from a bot. A business that values its customers, takes the time to write a personal reply, which is perceived naturalness in a positive light.

There is no doubt that Social media marketing has numerous benefits for a brand new and established businesses. However, just sharing images and quotes will not benefit your business. The right blend of educational and marketing posts are needed to produce the desired results. By daily updating the right social media marketing strategy, it will drive more traffic, great SEO, enhanced brand loyalty, better customer satisfaction and much more. Your opponent is already expanding their strategy on social media every day, so don’t let your competitors take your probable clients. The earlier you start, the quicker you see the business grow.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
3 Reasons Why Digital Marketing is Important for B2B

Though each business has its own specific goals in mind, however, they are all trying to reach the most number of clients and convince them to buy from them. If you are willing to do this effectively, you must take advantage of all the most valuable marketing technologies & resources, and in this digital age, the internet(Digital marketing) tops the list.

Digital marketing opens up many opportunities for business & marketing teams to scale, reach new prospects, and nurture leads through their sales funnel. However, if you are still in doubt whether you should invest in digital marketing service or not, then bellow top 3 advantage will surely help you to make some productive decision for the well being of your

Increase Your Sales: The main advantage of B2B digital marketing service is to help your business to gain more sales. The reason is more than 90 percent of businesses hunt for their suppliers online.

A well built digital marketing plan can help the client throughout the entire purchase process, which begins from discovering his/ her need and ends when the person buys the service or products.

After the discovery stage, the analysis process begins. In this part, the client goes online, look for other options, compare the differences, suppliers and most importantly cost.

The most common place to start this research is obviously the internet. Having seen different options, now clients move to the next step which is decision making. Depending on their previous interaction with a different supplier, the prospect will obviously choose the business that fulfils most of their demands. Now, if when looking for information your business does not appear on the Internet, you will have lost a client.

Event Amplification: Trade shows, plays a crucial role in business. However, it’s not happening every day and people generally don’t visit quite often. However, what if your prospects can see what you have to offer without leaving their comfort zone? What if you can reach them before they begin driving? In the age of social media, businesses are becoming smarter to reach and amplify their trade show. They are using custom social media hashtags to boost their presence beyond the walls of the physical venue, sometimes, even reaching the audience all around the globe! This is a great help for your B2B marketing company to engage in a highly targeted online conversation and expand your influence to millions!

Brand Awareness: Your brand needs to be seen in order to be recognized. Your ability to communicate using various digital marketing means is crucial for the long term success of your B2B business. Since at the end of the day, your prospect’s thought is what actually defines the value of your brand in the marketplace.

In conclusion, digital marketing service plays an essential role in the success of the B2B company. Companies cannot be restricted to narrow tactics like concentrating on a few lead sources and placing these leads through the exact same consumer funnel. They have to expand into different medium or channels, research with distinct strategies and explore multi-channel integration. They need to give digital marketing a stronger influence on the progress of the company.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Advantages of Web Applications Services

An application that utilizes a website as a front-end is recognized as a web-based application. So long as someone is using a web browser through any PC which is connected to the internet, they can access the application easily. Amongst all web-based apps, Google apps ( Google Docs, Gmail, Sheets, etc.)are probably the most well-known.

Web-based applications are all about comfort, cost savings and getting the blended power of desktop and server applications with the accessibility of 24/7. Let’s see how they become the most important business tools:

Less expenses & more power: When it comes to developing/ building a desktop-based application, consideration must be given to the power/ resource of the machines that will be running the software. Sometimes a rollout of a demanding software or software update can demand a complete hardware overhaul which will increase your overall business expenses. However, if you have web apps, they can be used for almost any device with a browser provided you are connected with the internet! You don’t need extra resources to run the app, so you can cut down on unnecessary hardware upgradation requirements.

Efficiency: People don’t like to deal with files of paper unless they don’t have any other options. The benefits of having a web-based solution not only increase business efficiency but it further makes information and services ready to access from any device connected to the internet. You can also see the cost of web application development in India.

Easy update: Web Applications can be seamlessly updated – only server-side updation needed. Rather than having to patch every individual user, the upgrades are pushed to the server and every user gets the updated version the next time they log in.

Global access: You can access your web app from anywhere, with an internet connection. Easy access, at the same time it’s far more secure than traditional software. The same way that people open their email from any browser, web apps are exactly the same. Just login with your username and password, and start working.

Fewer bugs or conflicts: If you are using the web-based application, certainly you will be facing a lot fewer bugs than traditional software. Why? The reason is Web Apps don’t depend on any of the hardware or environment settings in the OS that may usually cause a crash or problem.

Throughout the years, professional developers have been working tirelessly to build an efficient platform that can improve business productivity, streamline business process and reduce costs. And as a result, we have Web-based applications. People are relying more on the internet, and businesses have started adopting Web Applications to run their company. Now it’s your turn to get a web application development services in Delhi for your business.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.