Let’s face it, it’s 2019 and great social media presence is not just simply an option, it is essential for business. In the past couple of years, social media marketing has grown rapidly.
Did you know that 90% of all the digital marketing services company says social media marketing has boosted its brand exposure?
Or that more than 60% of digital marketers that spend at least six hours on social media platforms each week have seen more leads? Irrespective of business type, industry, or size, using social media as a marketing tool can help you to improve brand recognition and pad your wallet.
If you’re not taking advantage of social media, you’re missing out on a fast, affordable, and efficient way to reach nearly half the world’s population.
Let’s look at the top 4 ways in which social media channels can encourage you to connect, engage, and grow your business.
Improved brand awareness: It is free and effective digital marketing platforms that can be used to increase your business visibility. To start the process, create a social media profile for your business and start engaging with others. Build your social media strategy and it will definitely boost your business recognition. If you don’t know how to make an efficient social media strategy, you can reach out to a social media agency for help. However, make sure you are spending minimum hours in your social media channels to boost the engagement rate of your business with your clients. As we said earlier, you must spend about 6 hours a week in order to earn a generous amount of lead numbers. Without any doubt, having a strong social media presence will benefit your business on a regular basis, it is a platform where you can spread your wing through the globe without needing to cross the border!
Improve your search engine ranking: Search engine spider knows which pages are consistently earning traffic and which are just floating out there, forgotten and ignored. Although your killer local SEO strategy is the most crucial factor to earn great search engine ranking, driving users from social media platforms towards your website pages will cause them to climb much faster.
A lot of times, this can be as simple as re-sharing new and old content. As a digital marketing company, we would like to recommend each post be re-shared once every month — a job that doesn’t need a lot of time or resources as you might think. With Facebook’s scheduling tool or Hootsuite (for Twitter), you can schedule entire month’s content all at once and that’s it, you’re done!
Company Mouthpiece: Whether you are new to the market or have been a part of it for a prolonged time, positive word-of-mouth will always drive reliable leads. Social media channels help business owners to keep their customers updated regarding the services, new product launch, offer, company policies and also business activities. The online platform helps a business to build the narration to capture their targeted client’s interest. Each Tweet or Facebook can share business ethics, values and much more. However, since it’s free, don’t use it to overboard your followers with frequent unnecessary posts. Make sure your posts are relevant and fruitful for them.
Enhance customer experience: Social media platforms are great, free to use
communication tools for a business. Let me explain, your precious clients are now using their mobile phones more than 100 times per day. So when they are engaging with businesses, what do you think they would use? You can improve your customer relations by constantly monitoring Twitter and Facebook and replying to customer inquiries, replying on their comments as they come up. Customers appreciate the fact that when they post comments on your social media page, they get a personalized reply rather than an automated message from a bot. A business that values its customers, takes the time to write a personal reply, which is perceived naturalness in a positive light.
There is no doubt that Social media marketing has numerous benefits for a brand new and established businesses. However, just sharing images and quotes will not benefit your business. The right blend of educational and marketing posts are needed to produce the desired results. By daily updating the right social media marketing strategy, it will drive more traffic, great SEO, enhanced brand loyalty, better customer satisfaction and much more. Your opponent is already expanding their strategy on social media every day, so don’t let your competitors take your probable clients. The earlier you start, the quicker you see the business grow.