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5 reasons to Outsource AdWords and Facebook services from India
PPC management company in India.

Are you looking for a cost-efficient method to boost your digital marketing footprint? There are many ways to do so, however, if you are truly looking for exceptional service at the lowest cost, you may consider talking to a PPC management company based in India. Now the question might occur is, why India? Bellow finds the answer:

Comprehensive knowledge: Most of the Millenials in India pursue the IT background and thus you can find a great number of talents there without much effort. Not only that, in accordance to your Facebook ads services or digital marketing, you will need to modify your already existing online places such as website, mobile application and if you are hiring a PPC service provider from India, most of the time they can offer you the related services under a single roof.This is essential for the success of your marketing campaign because the digital marketing team can talk to the web developer, designer or mobile app developer to bring necessary changes to maximize the effect of the campaign. You don’t have to waste time to hire a new group of people, instead, you can focus on your core business value. If you don’t have a website, you can click website development  to know why you need a website NOW!

Global recognition:  When do you think of India what the first things appear in your mind besides spicy food and the Taj Mahal? Well, it is, of course, the vast IT services. Today, India is one of the leaders in offering various IT services throughout the globe. People call China the manufacturer of the world and if you call India the IT hub of the world, you are not wrong!

Cost advantage: Cost is obvious for choosing a PPC management company in India. When you hire locally, you have to spend a lot on an employee as well as you have to build an entire infrastructure to support your marketing cause. However, if you outsource your Facebook ads service to India, besides the currency advantage, you don’t have to spend on employee overhead cost and you don’t have to set up a new infrastructure in order to run your campaign efficiently.

No miscommunication: India recognized English as the official language and most of the population can speak and write quite well. This is necessary for building effective communication. If your hired PPC management company is unable to understand what you need, then you are wasting money on your Google ad campaign or Facebook ads services. Fortunately, if you hire an Indian digital marketing service provider you won’t have to worry about the language barrier.

Best service: Considering there are tremendous numbers of PPC management companies available to pick from. You can always get great service at an amazing cost. Businesses like Unicode Solutions offer strategically sound and very well-focused PPC, Facebook ads services campaigns based on detailed market research, in-depth keyword analysis to offer the results you crave for.

If you have any doubts or queries about PPC outsourcing you can get in touch with Us. We are Unicode Solutions, one of the best PPC service companies based in Delhi, offering our exceptional digital marketing service throughout the world. Contact us for more information.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
5 ways enterprise Mobile Apps can fuel business growth

According to studies, an average user spends almost 2 hours scrolling through the smartphone each day. Today, mobile app accounts for more than 80% of mobile media consumption time while only around 11 percent time consumed browsing through the website. The mobile app offers a tremendous number of opportunities for businesses as they can take advantage of an ever-increasing smartphone user base. Every organization is hiring a mobile application development services company in Delhi to develop feature-rich and visually appealing business applications. Below is the reason you must fuel your organization’s growth with the assistance of a mobile application.

Improve Brand Recognition: A mobile application build by professional app developers can act as a natural extension of your organization. The feature-rich and elegantly designed mobile app can produce an impressive brand image for your business. It enables you to promote your brand efficiently while bringing success as well as online sales for your service and products.

Offer Higher ROI: Compared to the website, mobile applications development can draw higher ROI. It is estimated that mobile website draws about a 39% return on investment, a mobile application, on the other hand, generates more than 60% ROI! Not only ROI, for many organizations, but the mobile application also paves brand new paths to boost revenue generation. Apps that are built solely for revenue generation like eCommerce apps, hotel booking apps, ticket reservation apps, etc.have a much higher ROI.

Enhanced client engagement and customer loyalty: With your own business app, you can build deeper levels of engagement with your clients in an authentic way and keep them engaged in real-time through push notifications, news, events, reminders and more. Customers can utilize the same application when they are in distress, they can convey their concerns, query, issue, and feedback without leaving their comfort zone at any given time. The two-way connection which can be established with the help of mobile apps helps in strengthening customer loyalty and retaining clients.

Easy payment: One of the most significant benefits given by mobile apps for businesses is facilitating mobile payments. The mobile apps enable making payments through internet banking, credit/debit cards and digital wallets a seamless experience. Within minutes the payment is credited to the business. The ease of making payments boosts revenues for the business. A hassle-free payment method inspires customers to make more purchases.

Acting As Strong A Promotion Tool: Every SignUp helps you to collect crucial customer data that help to serve your customers in a more personalized way. Be it the client’s age, gender, choices, last searches or even real-time location, mobile applications accumulate a lot of precious information to offer a personalized experience to the customers. It further helps businesses to recognize the entire customer journey. By sending tailored marketing notifications like vouchers, discount coupons, limited time offer and more, a business can ensure a successful transaction.

A well developed mobile application can set a business on an exponential growth trajectory. Consumers are spending more and more time on smartphones; that’s why having a mobile application that stays fixed on their screens is crucial for any business. These apps not only raise business productivity, efficiency, and user-experience but also presents a competitive edge for businesses.

If you are finally convinced regarding developing a mobile app, then without wasting any time, you must contact a professional company that can build an intuitive Android and IOS App for your business. Contact Unicode Solutions to get an estimate, we are one of the best mobile application development companies in Delhi serving towards fulfilling your every digital need.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Smart ways to use Website Design to boost your eCommerce prospects

Let’s be honest and answer the simple question. Have you ever launched a website and after a few seconds left the place? Not because it doesn’t have the product you were looking for, but because it’s navigation is bad, confusing? If you did leave the place, you are not alone. It has been proven that more than 40% of e-commerce websites lose their customers only because of bad design. According to research done by Stanford, 75% of internet users will judge a website based on their looks. As a customer, it doesn’t matter, because there are plenty of alternatives. However, it’s really very bad for the eCommerce website owner.

This blog is going to demonstrate to you a portion of the greatest ecommerce website designing services and how they help you to earn more revenue. 

Optimize your images:
Yes, an eCommerce website needs a lot of pictures to satisfy customer’s eyes, however, it can drain the overall loading speed of your website as well. More than 55% of customers will leave your place if the website doesn’t load properly or taking more than 5 seconds to load. In order to make sure your website opens faster, optimize your images. Besides images, you must take a gander at your website color and fonts as well. If you don’t know about the best color scheme or fonts for your website, take help from a professional website designing company in India. Slow load time could also affect the search engine ranking of the page.

Add Zoom:
You must remember that the customer wants to take a close look at your product before making a purchase and thus you must add a zoom feature on your website. However, the zoom feature will only work if the image quality is high and they are well optimized. Make sure you are uploading a file that is large enough so while zooming it doesn’t get blurred.

Optimize for mobile access:
Needless to describe the importance of a mobile-optimized page at the age of the smartphone. People buy from eCommerce while they are on the go. If you see the trend of internet usage throughout the world, you will observe that more and more traffic is coming from mobile rather than traditional desktops. So it would be wise you prioritize a mobile-optimized website to boost your sales. According to studies, 54% of visitors came from mobile devices, while around 30% buy on their mobile devices out of total eCommerce users.

Add review section:
More than 85% of users read reviews before purchasing a product from the website. So it is essential to leave a room where the customer can put down comments about your service or products. Reviews and comments show the new customer’s other past user’s experience with the brand and based on that they will make their decision. Hence, it is crucial you put the review section for every product in your catalog.

Few notable design trend to take care of besides the above tips:

  • Avoid bad stock photos
  • Add Emotional and visceral appeal
  • Show context
  • Add 360-degree view
  • Incorporate product videos


The above tips will help you in getting the much-needed attention of your customers and help you to boost your sales. By taking advantage today, you will be able to draw more customers than your competitors and help you to establish market dominance.

If you want to market your eCommerce website, first know the cost of an ecommerce website.
 Need to talk to a professional about your eCommerce website design? How about getting in touch with the best website designing and development company in Delhi

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.