Agility combined with design-­led engineering, cloud and analytics driven marketing results in great products, faster

How to Ensure High Traffic On Your E-commerce Website?
Ecommerce website development

If you own an eCommerce website, the most valuable resource is traffic. As long as you are driving regular traffic, you are safe. And the best part of owning an eCommerce website is, it has a tremendous amount of business opportunities. In fact, 40% of worldwide internet users have bought products or goods online via a desktop, mobile, tablet or other online devices. Of course, all of them will not buy from you or be interested to buy anything. And there lies the main challenge of owning an e-commerce website. You do not need random traffic, what you need is a sales-ready lead. And here’s how to get it:


Invest in Google AdWords: The average ROI is 200% on Google Ads. Entrepreneur spending $1 on a campaign can expect a return of $2. If you are really looking to improve your ecommerce conversion rate, Google Ad is the most suitable way to achieve your goal. It has the power to convert 50% better than organic search results. 60% of prospects have the intention to buy, so your overall sales graph will grow definitely. If we take all of these benefits into account, surely Google Ads will increase your business revenue and help to boost your overall website traffic and sales.


Invest in SEO: Google Ads are great, but for how long you will pay for every click? The best way to overcome Google Ads expenses is by investing in SEO. SEO comes with exceptional benefits that drive targeted results. To get better clarity about the effectiveness of SEO, let’s look at some proven facts and why you need it for your eCommerce business. On the first page alone, the top 5 SERP results receive 75% of the clicks. And there are billions of internet users! So the opportunities are limitless. Over 40% of revenue is obtained from organic traffic! 81% of people do some type of online analysis before making a big purchase. Investing your resources to build SEO strategies will surely help your website rank higher in search engine results and drive unique traffic to your online store.


Take care of the design: Investing in SEO, Google ads have great potential. However, when users visit your page, you have to give them reasons, so they can stick to your website and make a positive click. No matter how much you spend on your marketing campaign, if your website is dull and boring, you will lose your credibility as an eCommerce business. The best way to overcome this major problem is by hiring the best eCommerce website designing company.


With these tactics and capable hands, you will be able to generate more website traffic to your online store. But, improving your eCommerce conversion rate doesn’t happen overnight. You have to be patient to achieve the best result. Have any questions for us? Talk to the best Best Ecommerce website designing company to clear your doubts.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Mobile App Development Life-cycle

Mobile app markets are booming at an exceptional speed. Every business owner wants to stay ahead of their competitors and having a dedicated mobile platform is helping them to achieve their goals swiftly. For this reason, lately, we are witnessing a meteoric rise in the number of apps available in the app stores. If you want to jump on the mobile application bandwagon as well, it’s a great choice.


However, the path to owning a dedicated mobile app is full of potholes and drawbacks. If you do not know the entire process, you will sacrifice your resources on an insignificant and meaningless process. Fortunately, our app development experience might help you! Let’s have a look at the various stages involved in the mobile app development lifecycle in detail from the eyes of a mobile app development company.


The planning stage is the first and the most important stage as it is where you need to lay down the necessary groundwork for all the upcoming tasks. In this stage app, developers collect as much knowledge about the client’s business as possible and understand the expectations of the app. So you have to prepare yourself to answer many questions. They are as follows:


  • What is the goal of the App?
  • Your target users?
  • How your customers will use the app?
  • What platform?
  • The technology your app will be based on?
  • The minimum technical specifications required for installing your app?
  • Your budget?
  • How will solve other existing problem?



Prototyping is a process where your imagination began to take shape in the real world. This is where our preferred mobile app development company makes a sketch and setups the main logic, the number of screens and how the user will interact which. Next comes wireframes to provide the visualization of the draft structure. Once the wireframe gets the final confirmation, the mobile app development service provider then moves on to making designing app skins.


Code Development usually consists of two main parts is Back-end development and another is Front-end development. This will be the longest part of the entire development process. So be patient while people are stuck to their keyboards!


Quality Assurance means, is your app ready to be used by the masses? Here a dedicated will run many tastes. They will hunt for top security issues in the mobile app, UX/ UI design flaws, place of improvement, etc.


Publishing & Maintenance comes after the quality assurance team’s acceptance that the product is ready for use. In this part, many mobile app development companies offer App store optimization which can increase the Mobile app development cost a bit. But, it will give you an exceptional return for sure.


You have probably already realized that the time frame of having an app comes with a lot of steps that require a significant amount of time, resources and budget. Hopefully, our post was able to spread some light on the notion of owning a mobile app.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top 4 Steps Plan to Generate More Leads in 2020

It doesn’t matter how much traffic you get unless they are converting to leads, you are just wasting your hard-earned cash. Do it the right way and digital marketing can offer exceptional growth and opportunities. However, finding out the idle method can be a daunting task for many. If you are an entrepreneur or digital marketer, looking to gather positive leads to boost sales, we have put together a list of some of our favourite methods below.

1) First, let’s fix your own online platform. If you want the best result, you have to offer a great experience for the user on the first hand. Audit your website and find if there’s any problem that exists or not. Website problems like mobile responsive, slow loading speed can have a huge effect on the user experience. Which are the main reason users leaving the website before making any positive click? So, take note of everything and fix it before even starting the digital marketing effort.

2) Both actively and passively, people are spending hours on digital media platform called social media sites. So, go there, where your customers dwell! Post regular and engaging content like a quiz on your network and keep them coming back for more. If anyone commenting on something, make sure to reply to them and engage them to build a good relationship.

3) Increasing leads via digital marketing is not an easy job. In order to do so, you have to know what your customers are typing in the search engines. So, if you want the best result, start investing in a good digital marketing agency. SEO can be the main foundation for generating positive leads. So, make sure you hire only Professional Company for this work.

4) A competitive analysis is an important aspect of digital marketing. Even the fortune 500 businesses are scared of competition. The frequent competitor analysis assists you to stay ahead of others. It means the evaluation of the strength and vulnerabilities of your business competitors and your company. Your digital marketing efforts are worthless if you are not doing proper competitive analysis.

Lead generation is not an end goal, but a continuous process to engage with your customers and prospects too. Make sure to choose the right Online marketing company to continue Increasing leads via digital marketing. This method is here to help your businesses acquire more customers, retain them and accelerate overall revenue growth. Do it the right way and you will achieve your goal faster.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.