It’s almost the end of January, have you come up with your SEO strategy for 2020 yet? SEO is a highly competitive market and to stay ahead, you must know the latest trends in the SEO world. Because, if you do not, you won’t be able to make an informed decision while building a digital marketing strategy.
Here in this post, a detailed picture is presented about the latest trends of the SEO that will help you to make a remarkable SEO Strategy for 2020.
Study the latest change: If your rank somehow dropped in 2019, it is time you make use of analytics tools and see what the reason was. Google pushes updates to its search engine algorithm very frequently. Find out which algorithm hit you hard and build a necessary strategy so it doesn’t affect you again. If you do not know how to use analytics tools, contact a professional SEO service provider.
Voice search: Voice search drastically improves the user experience. And according to studies, by the end of 2020, 30% to 50% of all searches will be done through voice. Hence, needless to mention the importance of voice search optimization to build an effective SEO Strategy. Voice search already playing a significant role to boost brand awareness, online purchase, and revenue. So, do not overlook voice optimization while building your SEO Strategy for 2020.
Optimize campaign for mobile: Smartphone has been playing a crucial role in the digital marketing or SEO industry for quite a long time now. And the way we see it, the trend will remain the same. The reason is, the smartphone market is growing at a tremendous speed. It has been estimated that the worldwide smartphone user will exceed 4.7 billion by 2020! The smartphone is already being used to consume the digital medium more than PCs. So, you must prioritize and validate the content you are marketing if they are smartphone-friendly or not.
Every experienced SEO service company knows that building a perfect SEO strategy takes time. So, the sooner you begin the optimization the better off you will be. Build a plan and adhere to that. Analyse the data to make necessary changes & improve your strategy to increase organic traffic and sales. And in case you get lost, you can always count on the best Digital marketing company in Delhi, Unicode Solutions.