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Increase the closure rate of leads by digital marketing services
Best Digital Marketing Company in Delhi

The search engine drives more than 90% of all website traffic. The top major search engines are Google ( 81.5%). Bing (4.8 %) and Yahoo (1.64%). SEO has a 14.6% conversion rate. If you compare with traditional outbound methods it is only 1.7%. For every $1 spent on digital marketing services, businesses can expect an average of $2 in return. However, to get this kind of numbers, you must place an exceptional digital marketing strategy in place. Want to know how?

We have built a list of the most popular digital marketing strategies, and come up with some best practices that you can use as you implement your digital marketing efforts to Increase the closure rate.

Practice Lead Nurturing: There is no doubting the fact that lead nurturing is essential to every business’ sales funnel. If not nurtured properly, only a tiny part of the leads you capture will move through the sales funnel. So, nurturing prospects for developing business end results is a critical process. Hence, you must devise and implement a strong and efficient lead nurturing strategy to achieve your business goal. Now, this can be a daunting task, unless you make use of a CRM software development company for CRM software!

Set Higher Standards: Most of the B2B business marketers only crave for quality leads. You may get thousands of leads, but if it doesn’t get converted, then what’s the point, right? Hence, entrepreneurs are considering quality over quantity. If you don’t have a professional digital marketing agency by your side, you will lose money in gaining bad leads. So it is imperative that you contact an experienced digital marketing service company, who knows their stuff.

Lead scoring: It is an exceptional strategy that helps to prioritize your prospects according to their willingness to buy. A digital marketing strategy can understand customer’s needs by following through social media feeds. People who are showing positive response get higher numerical ranking. The lead scoring method helps sales reps to concentrate on quality leads only. As a result, it improves the revenue contribution and conversion rate of the lead campaign.

Using a strategic approach is the answer to overcoming your competitors online & to Increase the closure rate. To be precise, don’t overlook to put a proper digital marketing service for your digital marketing campaign. So are you ready to increase leads and sales with digital marketing? If you are, then get in touch with the best digital marketing agency in Delhi now.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Improve performance of Web Applications

In this age of same-day delivery, seamless updates, in other words, high customer service expectations, your clients simply are not going to wait very long for your application to download. According to market studies by Bing, a 10ms increase in page load time costs the site $250K in revenue annually.  And getting that last drop of performance may do the magic to improve your clients’ experience. Read below the top 4 tips and learn how to improve your web apps’ general performance!


  • Avoid unnecessary redirections. Best web application development service companies in Delhi know this. And if you study the top 100 web apps, you will see the use of redirections rarely. Because they could increase the speed of their pages by 10% by not performing a redirect.


  • Load balancers are an exceptional method that can improve performance significantly. This method is used by many web app development companies throughout the world. It prevents one server from being overloaded while other servers wait for traffic. So while you are building a web app, make sure you remember to implement this feature.


  • If the pages don’t load up within 3 seconds, people will leave your application. So, you have just 3 seconds to hook a new user to your application. So obviously web app development service providers look for interesting ways to improve the loading speed. One such method is web caching. In this method the shared page elements such as CSS, JavaScript, images, etc. are downloaded and stored closer to the user. So while one trying to access the content, instead of querying the webserver again, it fetches the data from the nearest data point.


  • Your hosting plan can make or break things! Yes, it can go that far. No matter how well optimized your web app is, the reliability solely depends on the hosting. If you use shared hosting, you will get limited bandwidth. Limited bandwidth means slow to load and occasional crashes. Dedicated hosting, on the other hand, is totally a different story!


Always remember, performance is key to business revenue. The animation, images, and videos may look great, but if it’s taking more than 10 seconds to load, your app won’t perform. Go through the 4 points above to ensure that everything is optimized and running as efficiently as possible. Your customers will remember that you have made something great. If you need professional help, make sure to contact the best web app development company in Delhi Unicode Solutions.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Digital Transformation: IoT and AI

“Digital transformation” a word you cannot escape from, no matter how hard you try. It is a buzzword in the corporate domain. However, many businesses are far away from reaping benefits from it. Though few claims to integrate digital transformation successfully, most of the time they won’t reach their goal. The reason is the wrong prediction.


To understand the future of Digital Transformation one must have the expertise, one must know the past. But, what if you do not have market experience? Well, don’t worry if you didn’t. As a prominent Digital Transformation Consulting Services, we are here to predict the future, for you.


IoT: With the advent of IoT, we are already eyeing the world of inter-connected things, aren’t we? IoT has made our lives easier by connecting physical devices to the internet. Smart bands and smartwatches are a boon of IoT to us. Our dreams of living in smart homes are met to a certain extent in 2019. So, what is stopping us from fulfilling our dreams of living in smart connected homes? So, what will the fate of IoT in 2020–2025 and beyond? According to Statista, more than 30 billion devices by 2020 and 75 billion by 2025 will talk to each other with WWW. And with the right kind of strategy, you can influence all of them.


AI: 2019 has been an exciting year for artificial intelligence (AI). The adoption rate of AI technology was remarkable and they did help quite a lot. So, at the end of 2019, digital transformation and AI have emerged as the biggest sensation in the world of technology. According to market studies, more than 45% successful business owners willing to invest in AI tech. The reason? Well, the integration of AI can do magic! From security to customer service, it can do everything and more! According to Gartner’s survey -in the last four years, AI implementation grew by a massive 270 percent. And the trend will stay like this. Actually, according to many professional Digital Transformation Consulting Services, this number will even grow larger. So, yes, AI is something that requires your attention.


If your business is seeking to get into the race of digital transformation, it is important to act right now. Late adopters can have serious disadvantages since the competition is already in the domain. If you are looking to adopt a business model that utilizes a digital core, a Digital transformation agency can help. Embrace the digital transformation with the best Digital transformation service provider in Delhi- Unicode Solutions to get to the forefront of change.



Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.