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Strategies for Generating High-Quality Leads through Social Media
Social media marketing agency

Social Media is that fully loaded artillery that can blow up your business revenue in numbers! The potential of social media from the eyes of the digital marketing agency is enormous. Almost three-quarters of adults with an internet connection at least have 2 social media account they regularly crawl through. More than 52% of B2B marketers say they did get a great response and leads from social media.


Today, more than 50 million MSMEs depend on drawing leads from Facebook and use the same platform to engage with the customer. To make it short, if you know the way to utilize Social Media, you will reach the business success you crave for. However, SM requires precaution and prudence in its usage so that it helps your business more and not hurt it. Here are some quick and easy tips-


Choose the right network: Too many cooks spoil the soup; this proverb can come right for your social media optimization strategy. If you are running after every single social media channel, you won’t get great results. Instead, choose platforms that deliver you the most. Choose those social media channels where your target market is active regularly and make your presence felt on those selected channels. The most social media marketing company will always advise not to blindly post content on every other social network will not help to drive leads. Actually, it would do the opposite.


Spy the competition: You must analyse and keep a check on what your business competitors are doing on the social media platform. It keeps you on your toes and helps you to understand how you can improve your content. Much social media marketing company offers detailed competitor analysis reports to build strategies that target your market niche.


Write right content: As we all know content is king and content marketing is very important for business, Your Posts should not carry self-promotional contents, it generally draws less attention. Your post only works when it offers something to the users. Tricks, tips, tutorials that can help ease the difficulties of your target market, motivate them more to engage and recommend you. And if your content is good, there’s always the possibility that your brand will get viral. Remember, when you are posting something, make sure the content is specific to your market. It would help to draw more qualified leads.


Engage with the customer: Your marketing strategy needs you to not just speak but also listen. You have to listen to your customers very carefully. If you do not, they will lose trust from you and won’t come back. If your users are asking you something, reply to them promptly and give them proper solutions and answers. Keep a constant check on the posts and how people are talking about it. This will help you to understand what users willing to see and what they do not.


Generating leads with social media marketing is an innovative way to boost business revenue. However, while you are doing this, make sure you are following the standards. And if you need any help, you can always count on Unicode Solutions one of the best Social media marketing companies in Delhi.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Create an SEO Strategy for 2020

It’s almost the end of January, have you come up with your SEO strategy for 2020 yet? SEO is a highly competitive market and to stay ahead, you must know the latest trends in the SEO world. Because, if you do not, you won’t be able to make an informed decision while building a digital marketing strategy.


Here in this post, a detailed picture is presented about the latest trends of the SEO that will help you to make a remarkable SEO Strategy for 2020.


Study the latest change: If your rank somehow dropped in 2019, it is time you make use of analytics tools and see what the reason was. Google pushes updates to its search engine algorithm very frequently. Find out which algorithm hit you hard and build a necessary strategy so it doesn’t affect you again. If you do not know how to use analytics tools, contact a professional SEO service provider.


Voice search: Voice search drastically improves the user experience. And according to studies, by the end of 2020, 30% to 50% of all searches will be done through voice. Hence, needless to mention the importance of voice search optimization to build an effective SEO Strategy. Voice search already playing a significant role to boost brand awareness, online purchase, and revenue. So, do not overlook voice optimization while building your SEO Strategy for 2020.


Optimize campaign for mobile: Smartphone has been playing a crucial role in the digital marketing or SEO industry for quite a long time now. And the way we see it, the trend will remain the same. The reason is, the smartphone market is growing at a tremendous speed. It has been estimated that the worldwide smartphone user will exceed 4.7 billion by 2020! The smartphone is already being used to consume the digital medium more than PCs. So, you must prioritize and validate the content you are marketing if they are smartphone-friendly or not.


Every experienced SEO service company knows that building a perfect SEO strategy takes time. So, the sooner you begin the optimization the better off you will be. Build a plan and adhere to that. Analyse the data to make necessary changes & improve your strategy to increase organic traffic and sales. And in case you get lost, you can always count on the best Digital marketing company in Delhi, Unicode Solutions.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
3 reasons why business use custom CRM software

Do you have a business or are you planning to have one? Then you need to know how to manage your clients first. Maybe, managing your clients is easy when you have limited it, but, the question arises when you have plenty. Having a good relationship with your client is very important to achieve constant growth, simultaneously, it is even tough one and this is why the CRM system is in the market since the early 1970s.


Why use custom CRM software?

More than 20 Custom software development company are available in the market. They all are focused on a central point, like – Conversation focused CRM software, Lead and Deal focused CRM software, Contact focused CRM software, Marketing focused CRM software. Choosing the right CRM is like an arduous journey. You might end up with what you don’t even need. Or, you force your business to augment in the wrong way just to match what’s prescribed in their CRM systems.


So, in a nutshell, you need a CRM software that is customized for your business uniquely. Here are the top three reasons why –


Improve client satisfaction

Your ultimate goal is to satisfy your clients. But, if you and your every competitor is using the same CRM software then how you have become the unique one? By using custom CRM your sales pipeline become more efficient and conduct all client information in an identical systematic way.


Let’s have an example, you are a client, and you called to get a service, but, your service provider is taking too much time to gather information and after some time he is providing the same information as the other providers gave you. How would you feel? Obviously, it’s not a nice feeling. If you have a CRM software that is not tailored for your business, then this scenario your clients may find often.


Custom data model

The data model describes your business data structure, store them and access them. Most CRM software uses a multi-tenant database. This means all of the vendors and clients use the same CRM database, including your competitor. Plus, you can’t build new data tables, even you can’t access a more parent-child relationship of each data table. In that case, you anyhow manage with whatever you have. Thus, you create complexity for your business.


Best analytics

You need a cleanly designed portfolio when the question comes to measuring your success. Isn’t it? Then why rushing towards flashy graphics and dashboards? Why not have customized reports on the transactional data that is most important for you. You will find yourself more manageable and you’re going to be able to make better decisions when you measure your business like the way you run your business.


The bottom line

If you have never used a CRM system then you must try at least for a few days, and then you can plan for the future with custom CRMs. As you can see, there is a myriad of benefits of using custom CRM that will improve your business. And to make most out of it, get in touch with us, we are one of the best Custom CRM software development company.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.