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Why is Content Marketing important for your business?
Content writing services, Content writing agency

When it comes to polishing your brand by offering users with answers to particular questions in the vastness of the World Wide Web, content marketing has the biggest impact.

There should not be any second thought regarding the importance of content marketing. Yes, it works for building brand awareness, generating leads and draw more customer loyalty, but it’s not the point. It is essential because it has grown to be the new normal for the consumer side.

Why is Content Marketing Important for your Business?

Content marketing is an essential part of the digital marketing strategy. A professional content marketing company offers important, helpful, useful and valuable information to their readers. There are various reasons why content marketing is essential;

Improve brand awareness: One of the most crucial aspects of content marketing is, it helps businesses to grow brand awareness by sharing quality content which establishes a business reputation. Through this, you will be able to generate more awareness and build trust among your potential customers. When a user reads your content and finds it valuable, educational and informative, they will automatically start developing a feeling for your brand. This is the reason people today believe Wikipedia more than they believe in the news sites. So, the more valuable content you share it is easier for you to build more trust among your targeted customers.

Improve SEO: When a user types a key phrase into Google, the search engine in the background is going through a lot of hard work to bring you the most relevant data based on your typed keywords. When you are building professional content only for sharing valuable information to your targeted rather pushing some flashy “Buy from Me” ads, Google recognizes your content as useful and offer the answer to user searching, hence it will rank higher in the SERP.

Shareable on social media: Social media is everywhere, and having a strong presence there is essential for the success of the business. Social media is a platform where you can share a tremendous amount of content and reach thousands, even millions within minutes! You can share your content through text, images and video on social media sites like Twitter, Facebook, LinkedIn, etc. However, it goes past that, and this is the capability of content marketing. Your targeted audience can sell for you by sharing your content on their social field, provided you are sharing the right content at the right time! Yes, you read it right!

Generates More Leads: We have kept the best for the last, this is a big one! For a business owner, this should come at number 1. Because business makes use of digital marketing companies only to boost revenue. Yes, it is important to build trust and awareness but to continue your effort of sharing valuable information, you have to gain new leads and turn them into your customers as well. Content marketing helps users to find you through your useful and informative content. Most of the time this is before they are even able to decide to buy. Indicating, your opponent isn’t even in the picture! To survive, businesses require leads to sell, and content marketing is the way to reach them.

Back to you! Content Marketing is changing how customers get in contact with the brand. A good digital marketing agency knows this and knows how to implement the formulation of content in their overall digital marketing policy. Contact the best digital marketing agency in Delhi for awesome content creation.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
E-commerce website costs: how much do you need to start?

As we all know that eCommerce changed business but the age-old question is the cost! To be honest with you, accurately estimating how much you need to spend on building an e-commerce website is a mystery. An E-commerce website cost varies widely depending on the feature/ sophistication you want to have. So, your price will depend on your needs and requirement. However, since you are already here, looking for an answer, as a custom eCommerce website designing company, we think we can give you some pointers to evaluate the cost of developing your e-commerce website.

Below are the top 5 things you must consider when doing your research for a solution and related expenses:

Customer base: How many users will visit your website? This is a question you must consider prior to estimating your expenses. Why? Because the expected traffic will determine the program & platforms to be used. A small shop with low traffic will be more affordable than one with higher visitors. When you have a large volume of traffic you will need dedicated hosting and you have to go through frequent maintenance updates to run the website smoothly. All of this requires more work hour and expert professional thus knowing your traffic volume is crucial to calculate the proper estimate.

Domain name: Your domain name is your identity. To start your e-commerce business, you must acquire a website domain name first. A domain is really affordable. You can find domain name vendors like GoDaddy are offering domain name as low as at 99 rupees!

The Cost of Hosting and Security: An e-commerce website collects user data to better serve their clients. This means you as the owner of your e-commerce business, you are obligated to, offer the best security and privacy to prevent any data leakage. Talk to your selected vendor about their security measures. make sure you compare prices and SLA (Service Level Agreements) before getting into any agreement.

E-commerce website design pricing: The overall design of your e-commerce website is a crucial factor that can determine your business success. If your e-commerce page looks old and dull, you will lose your clients left and right. To make sure this doesn’t happen, you must acquire a design style that matches your brand. A simple website theme looks better, costs less and functions the way you would expect. If you have limited funds, we as custom website development company would suggest you acquire a simple design at the beginning and then migrate to higher-end/ world-class design when you have enough funds to allocate.

The Cost of Financial Transactions: Finally, we have payment processing. More than 70% transaction of e-commerce websites happens through a payment gateway. To operate an e-commerce business, you must have a shopping cart solution and a merchant bank account. Payment gateways and shopping carts are generally low-cost in terms of an upfront investment. However, ongoing transitional charges range between 1 to 5 percent based on the amount.

As you can see, there are many things to consider building an e-commerce website. If you want an affordable solution, there are many off the shelf options are available. However, if you are looking for better customer engagement and performance, consider building a custom e-commerce website by professionals like Unicode Solutions. Though the cost will be a bit higher, however, you will get the return and more within months.

Do you have an idea in mind of an E-commerce project?

We’ll be glad to discuss your website idea with you and present an accurate e-commerce website development quote together with expert consultation by the business analyst and software architect.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
5 Top reasons to choose AngularJS for Web Application Development

AngularJS, the brainchild of THE search giant Google, a structural JavaScript framework the provides developers with everything they might require to set up the front-end of a web application and ease the entire development process. It is a very powerful JavaScript framework and there are plenty of compelling and cogent reasons for selecting it as a platform to build Web apps.

Here are five reasons to choose AngularJS for Web Application Development:

Performance Driven Framework: AngularJS has unmatched competence in creating and adding new features for customizing an app. It is built with plenty of features to boost the performance of web applications. Some of the features include data binding, filter directives, API client, animations, routing, form validation, and many more state of the art features that are sought after by many developers for web development.

Coding: AngularJS uses HTML to define the codes for the user’s interface & offers developers to write codes effortlessly. If you compare JS code with Javascript, HTML is much clearer and reduces the possibilities of complexities among codes. This is necessary for the easy development of interactive web designs. AngularJS makes it possible to do more with less
coding, without needing to lose time on a huge amount of complexities in the process.

Robust Testing Platform: Testing is not only related to web app development services, but it is also an essential part of software development in any niche. Fortunately, during the development of nAngularJS, the people behind it had this thought in their minds. AngularJS comes with an exceptional testing mechanism to guarantee the development of an error-free and high-performance app. When a developer needs to upgrade or fix an issue, they can use inbuilt testing tools to make the living easier! With AngularJS developers can easily find errors and code defects, reducing the time needed to finish the project.

Community Driven: AngularJS is built and managed by dedicated professional engineers. From its advent, AngularJS has become the favourite framework in the online community as well. There are a tremendous number of loyal fans who are on a constant hunt for improvements & bug fixes. It involves members of the core development team and people who just stopped by to do some fixes or recommend a few improvements for an open-source framework. Many IT events like hackathons draw loyal followers from all over the world. Dedicated discussions are held at such events to nurture the developers that use this framework.

Solution From Client Side: AngularJS works on the client-side and is ideal for both the desktop and mobile browsers. AngularJS can be used for any job as there are no backend changes needed. This makes it an excellent framework for developing any front-end app. This further guarantees faster product deployment across systems and browsers that extend support for JavaScript.

Above were the features praised by many web app development service providers. AngularJS is perfectly well-equipped with the necessary tools to build a responsive web app fast. Most significant of all, it takes off a significant load from the developers.

Unicode Solutions is recognized as one of the best web app development service company in Delhi. We have an experienced team of AngularJS and PHP developers who can take care of your next website development project. If you are interested to know more about AngularJS, how much it cost to develop an app, it is time you must contact an expert.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.