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Best SEO Techniques For 2020
SEO services agency in Delhi

The fight to dominate the online presence is growing every passing year. 2019 is now over and as a digital marketer; you must rethink your strategy to stay ahead in the game. Things have changed significantly from the past year already. And you must follow the latest standard so you get the top SERP result. Here is the list of few top powerful SEO trends of 2020 to get the best rank in search engines.


Keyword placement: Place your targeted keyword at the opening of the paragraph. This will help the search engine crawler to pick up your website faster without needing to dive deep. However, do not put the keyword if it doesn’t mean anything or irrelevant. It’s an easy and effective method that has a proven track record.


Internal linking: Internal blog linking is an exceptional method that keeps the reader engaged in a particular subject. This method will enable you to drive more targeted and interested prospects. Interlinking accomplishes two purposes. On the one hand, it passes on the much-needed SEO juice you need to rank better, and on the other hand, you are sharing information which visitors are looking for.


Attractive title: Take a closer look at your blog/ article headline. Make it attractive and informative. People decide to visit a page only if the title seems attractive to them. Remember, your main purpose here to share relevant and trendy information. If they are not getting any of this, they will simply not visit your webpage. Which means reduced traffic and rank? So, pay attention to your title to justify your SEO services cost.


Video marketing: You need to optimize videos to reach more people by creating a Video Strategy. By using appropriate keywords in the description and title will reach your video to a large number of people. SEO is important for business but video marketing is crucial for SEO. So, do not forget to add video marketing to your existing SEO list and remember to optimize your videos with title and description.


As you probably guessed, the above tips are not hard to do. All of these techniques are proven and if you follow regularly, you will get the result. If you think we have missed something, or you need clarification, talk to an SEO expert from the best SEO services agency in Delhi, Unicode Solutions.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top Lead Generation Tools in the Digital Space!

While many will think that lead generation is a wild goose chase, the reality is, there are many tools available that can boost your effort significantly. 65 % of businesses are claiming that they are experiencing significant challenges to draw leads through traditional marketing. And to overcome this situation, they are making use of content marketing or digital marketing. Digital marketing such as Facebook Ads, Google Adwords, are a major player in the digital marketing world. Of course, to make the most out of it, you have to use professional digital marketing services.


Well, many things in life are easier said than done, and you can say that lead generation also follows this principle. Find below the topmost promising tool that can be very effective to boost your ROI and brand recognition.


Adwords: Adwords, probably the most common method of digital advertising. Today, most of the digital marketing service provider makes use of this method to draw traffic. AdWords may not be as simple as it is but has many benefits. It takes more than the mind of a regular marketer to better familiarize the complex world of Google AdWords. So, if you want to boost your online dominance, get in touch with an experienced digital marketing agency.


Facebook Ads: Facebook is the Internet’s largest traffic source and growing at a tremendous speed. The cool thing about Facebook Ads is easy to follow and highly actionable. You’ll be getting your first Facebook Ad up this evening, no matter how much knowledge you have! But of course, for a better result, you need a professional digital marketing service provider.


LinkedIn Ads: LinkedIn is one of the best ways to earn high-quality leads. If you are looking for a place where professionals dwell, then LinkedIn is what you are looking for.  Since LinkedIn is the world’s foremost professional marketing platform, you can directly reach senior-level executives and CEOs with detailed targeting.


There are more than the above-discussed methods. For example, Twitter Ads,, Quora ads, etc are a great tool for lead generation. Worried about how much you have to spend on your campaign? We have talked about Google Ads cost and Facebook ads cost earlier. After reading those posts, if you believe you need more help, get in touch with the best digital marketing agency in Delhi. Feel free to contact us, our professional digital marketing team is always here to guide you 24/7.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Web application vs. website: finally answered

First of all, we would like to state that, from the eyes of users, there’s very little difference in a Web application and website. As a general user, what matters is the working website and that’s it. However, for a technical person and as a business owner, you have to know the difference. Why? Well, for a professional having the knowledge about the websites and web application can be handy to define the scope and requirements of the project, skills and expertise required and even the technology to be used. So this post is devoted to assisting you to understand what is a website, what is a web application and the distinction between them.


Web apps vs websites: key differences:


  • A website generally fetches static content most of the time. On the other hand, a web app can be a flexible application and the end-user can interact with different parts of the program. Hence, web application development companies take a bit more time to develop a web app compared to a website.
  • A web application is not a complete website, it’s simply a part of the website. While, a website is definitely the complete package, which can be accessed through any browser with an active internet connection.
  • Website development and designing company build a site that works on every single browser. From PC to Mobile browser. You just need to type the right URL. A web application, on the other hand, requires separate installation space on the computer.
  • Developing a website takes fewer resources and requires less time to develop. Web application development requires multiple frameworks and a lot of resources. Besides this, you can build a website on your own with the help of off-the-shelf service providers. However, to build a web application, you have to hire a web application development company.
  • A website is not an exclusive platform. Anyone can access it with the right URL. However, a web application is definitely a secure platform and can be accessed by the right username and password.


As we said earlier the above notes can be confronted through a different perspective. However, in the end, the result will be almost similar.

Now you might ask, if I have a website, then why I would require a web application? Well, it’s a genuine question and we have covered the answer in our previous blogs. if you have realized the importance of web app for your business and looking to develop one to boost your business capability, contact one of the best website development company in Delhi, offering exceptional business applications at a jaw-dropping price!


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.