Agility combined with design-­led engineering, cloud and analytics driven marketing results in great products, faster

Benefits of Using Custom Software Development
Best Custom CRM Software development company in Delhi, India

Irrespective of business shape and size, business at its lifecycle generally makes use of software to enhance the business process. The types of software utilized by organizations range from software that helps to better manage payroll, HR, Accounts, stock, etc., to more complicated tasks such as managing customer relationships. Yes, this software we talk about can be purchased like one buy groceries! However, more aspiring and future-oriented entrepreneurs tend to go for custom CRM software development. Do you know why? Well, the reason is discussed below.


Made for YOU: 70% of the business owners have plans to boost their overall CRM investment in the upcoming year. Do you know why? Well, it is because custom CRM software is made for your unique business needs and requirements. You don’t get bloated features that your employees never going to use. You get what you need and you pay for something that, will you use to fulfil your business goal.


Higher Adoption: Less than 40% of businesses have a CRM adoption rate of over 80%. But, how about the rest? It has been observed that a complicated CRM can reduce the overall adoption rate. When creating CRM software designed for your business, CRM software development company will design and code it to integrate properly within your business. The software won’t just help you accomplish what you need it to achieve, it will be rich in features and tools that will make it usability simply thus boosting adoption rates.


Security: According to Cybersecurity Ventures, damage linked to cybercrime is predicted to hit $6 trillion annually by 2021! Isn’t that an enormous number? The cyberspace is vulnerable and you must go the extra mile so you and your prospects’ information are safe. The “off the shelf” software packages accessible to businesses and businesses today are certainly a lot safer than the ones that have been built in the last years, although they don’t compare to the level of security custom CRM software. Because customized software has been designed by your hired professional CRM software development company, it will only be accessible by people in your company which reduces the risk of getting hacked or data breach.


Highly Scalable: Custom CRM software is developed to be flexible, meeting your businesses’ growing needs and demands both now and in the future. If you are using multiple software to do business tasks, a custom CRM software development company will be able to combine the different processes that you want into a single, convenient application. Custom CRM Software helps in better communication with clients and a cross-platform solution, so you can be certain that when your business goes mobile you have the software that will support it.


So what do you think? Do you think your business needs flexibility, security, increased productivity, and curated application? If yes, then there’s nothing better than a custom CRM software.


This is Unicode Solutions( Website development company in Delhi, India),  offers superior custom CRM software development at a very competitive price. If your goal is to succeed with the help of state of the art software, get in touch with us today.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How Marketing Intelligence tools helps in better advertisement

According to Reuters, the global business intelligence market has been estimated to grow $29.48 billion by 2022 and it was $15.64 billion in 2016! Why this staggering growth? Well, according to Forbes, the reason is business intelligence helps to ease business operations, Executive management and increases selling opportunities. More than 60% of business administrators say business intelligence offers a significant competitive advantage.


The stats don’t lie and business intelligence made by professional Marketing Research Company brings in many advantages to do better marketing. Still sceptical about how marketing intelligence tools help in a better advertisement? If yes, then we have compiled some reason that will definitely change your mind.


The 4 Benefits of Marketing Intelligence


Understanding the market: In this fast-moving world, nothing remains consistent. Every day brings in new improvements and changes. This is the reason as a business owner, you must know what’s going on in the marketplace. Are there any chances that the products you’re producing will not make any sales at all, or will they go viral?


The market is volatile, but with efficient marketing intelligence, you can make profits. Hence, marketing intelligence must be the most crucial factor you take into account. If you can’t do it by yourself, well, you can always take help from the Market Research Agency.


Competitive Advantage: Most of the marketers are tapping into marketing intelligence. Marketing intelligence can collect your competitors’ information which can later be used to strengthen your marketing dominance and to develop smart business strategies. If you know why the customer is selecting your competitors, you can personalize your services and products to offer something greater than your competitors so you can retain those prospects. Sounds non-ethical? Well, to survive, you have to make use of this.


Customers Intelligence: Irrespective of what you are selling or how superior your product or service is, you must recognize the needs of customers first. Why? Well, of course, to personalize your marketing approach and to draw more interested customers. The first step to find success is by making use of marketing intelligence tools. These tools are designed to collect essential information to help you tailor-made, your marketing strategy so you can increase customer engagement which will later translate into sales.


Make use of perfect time: Market intelligence also involves the efficient utilization of time. What’s that mean? Well, do you take the time into account when you launch a new product? We hope, you do! Wouldn’t you want to sell lots and make a tremendous profit – but, when is the best time to do so? Marketing Research Company studies market trends with the help of marketing intelligence tools to predict the perfect timing to sell so the business can earn the most out of it.


Let’s say you manufacture Christmas tree- Anyone in their right business sense would like to transport them in stores beginning October rather than January because that’s when people are looking to buy them.


However, if you’re into mobile manufacturing your targeted audience is waiting to purchase all through the year. Therefore, predicting when specifically to launch the product could be a daunting task. That’s why you should hire a Marketing Research Company who knows how to use marketing intelligence tools.


When it comes to Market Intelligence, you’re going to need a dedicated Marketing Research Company that can offer an entire marketing team to look into the upcoming trends. Unicode Solutions, one of the top website designing and Market Research Agency in Delhi, offer experienced, professional and dedicated people to serve your marketing needs at a very reasonable cost. For more information, contact us now.




Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Best Website Designing and Development Company in Delhi, India

Unless you are a business owner whose goal is not to drive more sales and revenue, you must have a website. Your website can be the best marketing tool you have at your disposal, so long as you get a good design and use it well. Today, owning a website won’t cost you a fortune like it used to do in the early 20s. A website is your front door that is open 24/7 and it’s not only about selling your product or services- it’s a way of offering appreciation to your customers.


However, many business owners fail to see the merit in having a website, simply because their companies had done well for years without one. Jumping on the internet bandwagon seemed pointless or premature. If your thinking is one of them, you must consider this blog to know why having a website made by top website designing and development company matters:


Search engine visibility: The search engine is essential for every day to day life. More than a million searches are being made every day and the numbers are only coming from Google! There are other search engines and business who scores on top of them tend to earn a lot of revenue and grow really fast with the help of search engine optimization services company. If you want to use this search engine to drive revenue the primary ingredient is- a website!


Boost confidence: We all are sceptics. More than 50% of online shoppers have said that they only trust a service provider or shop if they have a functional website. If you don’t have a website, needless to say, how much you are losing. However, just don’t build a website for the sake of having it. Take help from the best website designing and development company in Delhi like Unicode Solutions. Why? Well, many design aspects need to be taken care of to draw your customers’ attention. Read how website designing will increase sales and conversion.


Accessible 24/7: With a website, you can offer information to customers
24/7, 365. You can have your store hours, phone number, location, directions, products you sell, the services you provide, customer reviews, FAQ page, etc. in one single place. available to your customers at all hours of the day, every day of the year. Think about how much time you or your representatives waste on the call giving out that data. Your website is just another employee, but it never calls in sick, never takes a lunch break, never takes a holiday, and always available to work on the weekend!


Take on the behemoth: Did you know that if you have a website, you can fight the Goliaths in your industry? Yes, it is possible, if you have placed good SEO strategies. If the site is optimized for search, you will get more customers and as a result, your revenue will increase as well. A website offers business owners an opportunity to fight with the big names without breaking the budget limit. With the right local SEO strategies and professional push, you can take a search engine spot that people will notice, no matter how small your business is.


So, you think you don’t need a website because you’re on Insta or Facebook. Great, so is every business in the world.


Yes, social media channels are very crucial for business pages, but to make the most out of the internet, you must have a website as well. There are numerous benefits of having a website made by a professional company. And a few Google searches won’t do any harm.


If you think you are in need of a more personalized and professional answer, Unicode Solutions, a custom software development company in Delhi, India is always available to answer challenging queries.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.