Before we start going through some technical aspects of how you can boost sales through website design, we would like to give you some proven numbers to build a strong foundation of why a good website design matters. So here we go:
Average internet users’ have less attention span than mere goldfish. For a visitor, it takes less than 1 second to form an opinion about the brand. 73% of users believe the brand is reliable if they see a video on the website. 44% prospects believe a website must have contact info. 72% of users check for reviews on the brand, service, and products before purchasing anything. More than 45% of users aspect the website to load within a mere 2 seconds. Last but not least, according to 48% of visitors, overall aesthetic and simplicity determine the credibility of an organization. So, did you find any similarities? If you did, then that’s great and if you don’t think we are here to connect the dots for you. You see, all those numbers are connected to the website design and if done perfectly with the help from a website designing company, you can definitely boost your revenue.
Since we have covered the important numbers, let’s look at how website design can increase conversions and sales.
Simplify Your Navigation: Remember the word ” Simple & Elegant” when you are developing or redesigning your website take note of everything which can enhance users’ experience. You can few tips to successfully redesign a website here. If the navigation is complex and you don’t have any search functionality, the user will leave your website within seconds. If users are clicking 5 times to get something, it’s not a healthy website model.
Let Customers Leave Reviews: A review is important for every one of us and having accessible information with a few clicks about the brand, service or product makes a great shopping experience for customers. As we said earlier that most of the users search for, review before purchasing a product so it does make sense to add them to the website to encourage users to buy from your organization.
Build a mobile-friendly website: At this point, it is needless to say how crucial it is to have a mobile-optimized website. Mobile is taking over the desktop/ laptop users and people are spending more than 50% of their free time glued to handheld devices. So mobile-optimized website must be a priority for a business owner. Though most of the website designing companies offer this service by default, make sure to talk about it before awarding the project though. Because unlike Unicode Solutions, some of the Website designing company in Delhi still charges extra to make a website mobile-friendly.
Concentrate on landing page: The landing page must be perfect. It is the place where people begin the journey. Add video, portfolio, review and make the design pleasing and attractive. Add direct and attention-seeking “call to action button”, so prospects easily make a purchase.
Well, there you have it! There are more than the above-mentioned tips and we will keep talking about them later on. The impact of website design on your business is huge and you must consider a professional Website designing company to make everything perfect. take some time, clear your thoughts and do some research. If you need help, we are here to answer your design and website development related queries, 24/7.