Agility combined with design-­led engineering, cloud and analytics driven marketing results in great products, faster

The controversy continues as to if digital marketing is taking over traditional marketing or not. Many believe that digital marketing has already taken over the market and traditional marketing barely exists in the age of the internet today.

It is true that digital platforms are increasingly getting associated with marketing schemes and everyday life. In such circumstances, it’s essential to understand the key benefits of digital marketing before taking the ultimate decision. So in this blog, we will discuss some of the very essential points that might show us the answer to the year-long debate of ” Is digital marketing really inferior to traditional marketing”?

1. Cost savings:
   While big corporations or conglomerate don’t even think twice about spending a huge amount on marketing, it is, however, a major concern for small and medium-sized businesses. A digital marketing strategy provides a more affordable and efficient alternative to the traditional marketing method like TV ads and hoardings.
2. Huge ROI and effective:
   Business success is synonymous with ROI ( (return on investment). It is a proven fact that digital marketing company offers a great return on a small investment. For instance, if you select SMS marketing, you can make sure more than 45% engagement rate and can interact directly with your prospects. With traditional marketing this is not the story though, you have to set a quite high budget to spread your brand name and you can’t directly communicate with your clients as well.
3. Analytics:
   The great thing about digital marketing is, you have the power to track every single thing. Where traditional marketing won’t give you this feature. With digital marketing campaign, you will know almost instantly how and social media ads are running or if your SMS content is generating enough curiosity or not. No matter what platform you choose like Facebook , Linkdin or twitter, you will get a tool where you will be analysing your campaign data to strengthen your campaigns’ effectiveness.
4. Global Reach:
   Everyone will agree that the digital medium can spread your campaign globally with little effort. This allows small and medium businesses a rare opportunity to go across the border to spread their wings without breaking their bank!
5. Brand development:
   Business can build a strong brand or even can compete with larger fish if they have well established digital marketing platform. A well designed and simple website, an article page featuring great and useful content, and active social media challenge are some of the ways by which a business can build a strong presence in the market.

Now, we all can see that digital marketing has the upper hand in very important aspects compared to traditional marketing. Also, know the cost of digital marketing.

When you have the best mobile app development company, it is important to keep a track and update yourself about the trends in mobile app development.

Ever since the android took a huge toll on the market, it has been showering with various mobile apps with the latest technology and innovations making lives easier. Mobile apps Impact daily life and gained its popularity for its easy access and usability. Today there are more than a million apps varying from games to even day to day life hacks. Various trends come into the mobile app industry every year. Some of the major trends that would come up in the industry would be:

1. Artificial Intelligence: In the recent past, artificial intelligence has gained a wide number of popularity with various companies showing interest in it. It takes technology to the next level by helping us visualise in front of our eyes and creating a map in front of us. AI makes the user experience more personal and easier. It is more like technology understanding human minds.

You can make your own AI app with the help of outstanding mobile app development services.

2. Mobile Payments: In the recent past, artificial intelligence has gained a wide number of popularity with various companies showing interest in it. It takes technology to the next level by helping us visualise in front of our eyes and creating a map in front of us. AI makes the user experience more personal and easier. It is more like technology understanding human minds.

You can make your own AI app with the help of outstanding mobile app development services.

3. Cloud-Based Apps: Cloud computing has been a buzzword over the years and today there are various cloud apps that have taken its place in app stores. Cloud technology makes it quicker and easier to handle data without affecting the internal memory of your device. While there are already cloud apps like Dropbox, google drive, google photos etc that has gained its popularity, cloud apps would be the next thing in the near future

Develop a cloud app for your company to organise data. With the best mobile application designing company, app building is as easy as one, two, three.

4. Augmented Reality and Virtual reality: We all know how much popularity the game Pokemon Go had gained within weeks of its release. While there haven’t been many apps experimenting on augmented reality, it soon would be implemented. It makes things easier and even fun. Getting to see or do things that resemble reality is surely gonna be the next big thing.

Unicode Solutions is the top mobile application development company in Delhi, we are learners who are keen to learn new trends and make them a part of our work. We provide you with the best services and make you awestruck to see your mobile app come out so well. With our end to end solution, we have delivered mobile apps which cater as an essential part of our clients’ business and growth.