Four out of five customers utilize their preferred search engine to find local information, this implies if your business does not appear in the search engine results pages (SERPs) you are missing more than 80% potential clients!
To acquire the missing clients, your idea of investing in SEO does make sense. But it is also common if you are asking the most important question which is “how much”?
Studies done by several independent industry-leading names shows that business that employs SEO Company usually spend about 10,000 to 50,000 per month for local SEO services. The cost will obviously depend on the particular services that go into your SEO campaign. Below are the breakdowns for local SEO methods as well as their estimated price.
On-page SEO: On-page is crucial to ensure your website’s functionality, quality, and searchability. Professionals from best Digital marketing company will optimise the Meta title and description of the website, make URLs more SEO friendly, find and fix broken links, edit or create content, add social media buttons and boost the loading speed. All of these tasks done properly will help improve your website’s rank in SERPs.
Citations and backlinks: Citations and backlinks are crucial for building trust with the search engine. What are backlinks & citations? Well, backlinks are links posted on the different websites that links to your and citations are listings of your organisation on other websites, like Yelp and Google My Business. If you want to see your website is being shown in the top search result like Google SERP and other search engines, a good amount of backlinks and citations can help you to achieve that.
Building strong citations and backlinks can cost your business around 4000 to 12, 000 per month. Great quality backlinks can come from blogs, article, and content from other websites.
Competition: The nature of your competitors is thought to be the top factor when it comes to how much you need to allocate for your local SEO. The more competitors you have, the more budget you have to allocate to stay ahead of your competition, to create more great content and backlinks. Your competitors are most likely spending money to enhance their local SEO efforts to improve their search page ranks and it is crucial for your business to keep up.
Products & Services: The number of products and/or services you offer is the next factor that determines the cost of local SEO. If you offer multiple products or services, you will want to promote each one via local SEO. Each product and service will have its own set of keywords that your competitors are likely already ranking for.
The number of services and products you provide is the next big factor that determines the cost of local SEO. If you offer several services and products, you will have to promote each one of them through local SEO. Each one of them will have dedicated keywords that your competitors already ranking for. The more products and services you provide, the more of an investment you will need to ensure each product and services have their personal page and optimized properly.
The benefits of local SEO offers eclipse the cost of marketing approaches like broadcast advertising, direct mailing, banner ads, etc. When businesses allocate their budget to spend on local SEO with the help of best Digital marketing company in Delhi, they have to come up with an affordable budget plan that enables them to meet their marketing goals. Although, the business owner must remember that the more you spend on local SEO, the higher the return you are like to get.