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Why Marketers Are Tapping Into Marketing Intelligence
Market Research Agency in Delhi

The interaction of business organizations with the customers is constantly changing due to rapid development and abundant use of technologies. To keep up with the growing market changes, a business owner must understand current analytical methods that hone in on data points to express the prospect’s interaction and behaviour with businesses’ products and services.

Without any doubt, marketing intelligence is the foundation of any business growth plan. Finding out customer insight and gathering sales data will definitely help to prepare an action plan that leads to business success. The greater and more flawless the data the more opportunities, business can gain.


About 50% of respondents who use marketing intelligence services have said that they have improved client satisfaction and they experience a huge number of client retention.


The importance of marketing intelligence services is crucial and to prove our point, let’s have a look at some of the proven stats about marketing intelligence(2017):


Improving customer loyalty and retention by a vast margin of 45%. ROI has been improved and through intelligent marketing analysis, brands stay ahead of their competitors. Customer engagement has been boosted by about 36% and the financial outcome has been improved by about 30%. With accurate data, the capability to test brand new marketing initiative has reached 27%.


Every business organization can build a marketing plan, however, the most fruitful plan is to make use of marketing intelligence service providers. Every business has its own individual goals and by using marketing intelligence, they can set a unique path to achieve that target. According to Google Analytics Solutions, marketers, digital marketers who make use of a minimum of five analytics tools are bound to see at least 39% improvement in their overall marketing program.


Intelligent marketing data consist of qualitative and quantitative information from the future and existing clients through every available resource. Yes, you can use the tools to acquire marketing data, however, most of the time businesses hire Marketing intelligence companies to do the work for them. With their expertise in this arena, they can make use of digital tools which offer deep insight about possible leads’ buying pattern, latest marketing trend as well as their liking. Today, marketing intelligence is coming with integrated AI and Machine learning, intelligence which is boosting the effectiveness of already famous Marketing Intelligence processes. Now with these state of the art tools, marketers can segregate potential leads according to their age, gender, location and their previous interaction to push perfect sales speech!


Hopefully, now you can see why Marketers are opting out more and more for Marketing Intelligence. It is proven, practical, efficient and above all, it works period. However, if you are still in doubt, you can get in touch with Market research company in Delhi for more information on the subject.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top Backend Frameworks to Build Your Web Application

Backend frameworks are developed to support the developers for developing interactive software/ applications by using programming languages. There are various frameworks available in the market with different architectures, ready to be picked up by web developers. Sometimes picking this framework means going through a lot of confusing processes and questions. In this blog, we have listed down top back-end frameworks with their main features that will assist you to choose which is the perfect framework for your applications.

Ruby on Rails: Ruby on Rails is the choice of many website application development services company. This is because the programming language is extremely productive and efficient. A developer who is good in this framework can build an entire application ten times faster than a normal Java framework. Besides the speedy development, RR comes with everything you might need to build a data-driven application.

Django: Another framework that helps in developing great web applications. It was developed to meet fast-moving newsroom deadlines while meeting the needs of professional developers. Django web developers always say that this framework is extremely fast, scalable, secure and versatile.

Angular: Developed by search giant Google, Angular help to build powerful web applications and it is preferred by many website application development services company for its feature reach and sophistication. If you require to build a high-performance app, Angular is the most preferred application. AngularJs- A Perfect Framework for Responsive Web App Development and Google is still adding more features to it.

Laravel: Laravel is a framework that came into existence in 2011 and like all other modern frameworks, it also follows the MVC architectural pattern. Laravel values Elegance, Simplicity, and Readability. One can easily begin learning and building with Laravel with Laracasts which has hundreds of tutorials on it.

ASP.NET: Developed by Microsoft, a framework that is meant to help in building build robust web applications for PC, as well as mobile devices. It is a lightweight and high-performance framework for developing Web Applications using .NET. All in all, this framework is quite powerful, Productive and fast.

Apart from these 5 frameworks, others like CodeIgniter, PLAY, Express, React.js are also worth mentioning. The choice solely depends on the scope of the project and developers. Don’t know which one is best for your app? Get in touch with Unicode Solutions, we are one of the best website application development services companies in Delhi and have exceptional expertise in working various backend frameworks that will definitely help you in choosing the best backend framework for your web application.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
The Benefits of Marketing Automation

Marketing automation, when used in the right way, is an exceptional tool. According to SalesForce, more than 60% of marketing leaders are currently using various marketing platform to drive more sales.   91% of the most successful users agree that marketing automation is crucial for their business growth and they can’t grow without it. It has been proven that Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.


If you are still in doubt, we have collected the top 5 benefits of marketing automation that will help you decide why marketing automation is the need of the hour for your business.


Customer satisfaction: Ask any marketing research agency about the benefits of marketing automation and most of them will say that it’s all about the customer experience. Marketing automation makes use of customer data to offer personalized service which increases sales opportunities as well as customer satisfaction. According to studies, 93 % of companies see an uplift in conversion rates from campaign personalization.


Productive team: The scale of campaign and employee productivity gets elevated boosts with marketing automation. What it means that you don’t have to send emails and other messages to customers manually, everything can be done automatically. Your employees are now more focused on what they do the entire process is more efficient and scalable beyond the limit of your team strength.


Customer insight: Your customer doesn’t just spend time on a single platform. Their presence scattered across different channels and best marketing automation companies can go through all of these channels to present a 360-degree view of your customers and their behaviour.


Clear abundant cart: How many abandoned carts you have? Do you know most of them can be fixed through marketing automation? Marketing automation can send reminders and emails to customers to encourage sales. 64% of e-commerce marketers say marketing automation contributes to more sales.


Boost business revenue: Several industries’ leading independent research bodies have found that marketing automation service providers do help to boost business revenue. According to Forresters, B2B marketers have increased their sales by 10% after integrating marketing automation.


The way people shop is changing and to match their needs, you have to change your marketing strategy as well. Services like digital marketing services, SEO and, of course, marketing automation are crucial to staying ahead. Want to know more? Get in touch with the best website designing and marketing automation company in Delhi for more clarification.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.