The interaction of business organizations with the customers is constantly changing due to rapid development and abundant use of technologies. To keep up with the growing market changes, a business owner must understand current analytical methods that hone in on data points to express the prospect’s interaction and behaviour with businesses’ products and services.
Without any doubt, marketing intelligence is the foundation of any business growth plan. Finding out customer insight and gathering sales data will definitely help to prepare an action plan that leads to business success. The greater and more flawless the data the more opportunities, business can gain.
About 50% of respondents who use marketing intelligence services have said that they have improved client satisfaction and they experience a huge number of client retention.
The importance of marketing intelligence services is crucial and to prove our point, let’s have a look at some of the proven stats about marketing intelligence(2017):
Improving customer loyalty and retention by a vast margin of 45%. ROI has been improved and through intelligent marketing analysis, brands stay ahead of their competitors. Customer engagement has been boosted by about 36% and the financial outcome has been improved by about 30%. With accurate data, the capability to test brand new marketing initiative has reached 27%.
Every business organization can build a marketing plan, however, the most fruitful plan is to make use of marketing intelligence service providers. Every business has its own individual goals and by using marketing intelligence, they can set a unique path to achieve that target. According to Google Analytics Solutions, marketers, digital marketers who make use of a minimum of five analytics tools are bound to see at least 39% improvement in their overall marketing program.
Intelligent marketing data consist of qualitative and quantitative information from the future and existing clients through every available resource. Yes, you can use the tools to acquire marketing data, however, most of the time businesses hire Marketing intelligence companies to do the work for them. With their expertise in this arena, they can make use of digital tools which offer deep insight about possible leads’ buying pattern, latest marketing trend as well as their liking. Today, marketing intelligence is coming with integrated AI and Machine learning, intelligence which is boosting the effectiveness of already famous Marketing Intelligence processes. Now with these state of the art tools, marketers can segregate potential leads according to their age, gender, location and their previous interaction to push perfect sales speech!
Hopefully, now you can see why Marketers are opting out more and more for Marketing Intelligence. It is proven, practical, efficient and above all, it works period. However, if you are still in doubt, you can get in touch with Market research company in Delhi for more information on the subject.