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Web Designing Company vs. Freelance Web Designers: Which One to Choose?
Website development company in Delhi

In the 21st century, if you don’t have a website, you simply don’t exist. However, a website is more than just catchy content and graphics. Your website is your online postal address which must resonate with your brand’s mission, vision and values. The website has a huge impact on business.  But, the question is, from where to get your website? And, with this question, the rigmarole starts!


Which one is best? A full-fledged website designing company or a freelancer? Well, to get the answer, war is inhabitable! Instead, today we would like to play a safer role. Today we will go through both options and you have to sit on the bench of a judge! So, let’s begin!


Specialization: A website designing and development company generally consists of a team of professional developers and designers. Needless to say, a website designing company is more efficient than a sole freelancer. More people mean more technological expertise and more expertise serving to fulfil your purpose. So, a website designing company is without any doubt more efficient and robust compared to a sole freelancer.


Communication: There’s a certain level of professionalism when you are doing business with a website development company. They are regulated to bind company rules, so you can expect timely delivery and you will get better support. Besides this, most website development companies consist of more than 10 people. So, if you face in a snag, you can be there is someone always ready to take your distress call.


Cost: In this instance, a freelancer is a winner. A website designing company generally carries a lot of expenses besides paying salary. And for that, they obviously charge their customer a bit high. On the other hand, a freelancer generally works from home and barely have any extensive expenditure. Didn’t get our point? Well, think like this, groceries are more expensive in supermarkets than street vendors. Still, you can get an estimate of how much a website development and designing cost.


Though the list isn’t completed yet, we can draw a conclusion. The need for a freelancer or website designing company solely depends on your needs and requirements. If you need efficiency, strict deadline, best technology, and a team to fight back any problem, a website development company is the only solution. So what do you think? Have you decided yet? If you are still in confusion, get in touch with the best website designing and development company in Delhi.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Manage Your Business’s Online Reputation in 2020

The new year is on the way and this is where you make a resolution. A resolution that will keep your business going. And there’s no better resolution than keeping your online reputation in an optimum place. “Online Reputation” plays a crucial role in making a business successful and if you will pledge to manage it next year, you are on the right path. However, don’t know where to begin? Well, you can start from here!


Monitor current situation: Your online reputation management initiative should start by analysing your current situation. What are your prospects and customers saying about you online? Remember, before taking any step, you have to understand the current situation first. How to do that? Well, there are many free tools you can make use of to pin down your current situation. Although, it is advised you take help from a professional Online reputation management company for better understanding your current situation.


Be Authentic: Do not copy paste and post content on social media. Your prospects can easily detect any fake statements. Be unique and honest. Deliver straight forward messages to your targeted audience. Got any criticism? Reply fast and with credible information. This will help to develop a positive image for your brand.


Be regular in social media: People are spending more and more time on social media. So, it would be wise you spend your time on this platform as well and you must understand the importance of social media for your business. Try to engage with your followers regularly. This will help to develop a bond between you and your prospects. This will later translate to sales. For instance, have you ever checked Elon Musk’s twitter feed?


Encourage for reviews: Reviews works. More than 75% of online buyers read reviews before making any purchase. So it would be a wise decision if you ask your prospects to leave reviews. To make this thing really work, you can offer a discount or coupons for giving reviews. If you find any negative reviews or feedback, make sure you do reply, ASAP.


The importance of ORM Services is crucial to your business success. By sticking to the above points, you can surely better your company’s online reputation. You can definitely take help from a digital marketing company to strengthen your online reputation. However, in the end, it is your vision that will drive this project.

Still don’t know where to start? Get in touch with the best online reputation management and Digital Marketing company in India.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top Tips To Convert Visitors Into Customers

Driving traffic doesn’t always mean sales. Yes, a digital marketing agency will spend hefty resources to draw users, but, it is you who must work to convert them into customers. But how do you do this by yourself? well, here are some tips you can look into to turn visitors into customers.


To deliver good experience: Assuming your SEO services working well and drawing generic traffic, you have to now look beyond this. You have to keep this momentum and to do so, keep adding content. Especially with new videos and images. Remember, when adding images, you are not adding too flashy images or videos. These contents distract customers and sometimes flashy designs don’t build credibility.


Get toll free number: Have a toll-free number? Place it somewhere on the website where people can easily notice it. This trick works very well if you are a newcomer. Users will have questions about your products and services. And having a toll free numbers means they can contact you easily. Of course to place the phone number you will need an eCommerce website development company if you have no experience in web development.


Update content: A website needs regular content. If you are not updating it regularly, then people will think you are not reliable. Adding a weekly article and blog will help you build trust. Besides this, your blogs and articles will also help to get a good result in SEO. If you do not know what kind of content you need, talk to a social media marketing company.


Alternative payment methods: If you have an eCommerce website, add different payment methods. Many users still consider cash on the delivery system. So if you only have internet banking or card payment method, talk to an eCommerce website development and add the cash on delivery method. This will boost your business ROI.


The above lists are not complete, there are more ways to improve the eCommerce conversion rate. Remember, converting visitors into a customer is a daunting process. If you have time and experience, you are welcome to do so. However, the best way is to contact a professional Digital marketing company in Delhi. Who offer effective marketing strategies, tools, articles and ideas for advancing your Web business towards success.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.