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How to Deal with Fake Negative Reviews on Google
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For a business owner, dealing with a fake negative review is a growing concern. In the age of the internet, people can set up an anonymous account and leave a review for a business that can affect the businesses’ reputation, even though the user never engaged with the organization before.

Although Google has introduced numerous policies and updates to deal with posting fake negative reviews, however, until now, they haven’t introduced to catch those users who regularly violate the review policy. It is therefore crucial that you keep a keen eye on your Google My Business listing, your social media pages and any place where people can write about you to ensure fake reviews are dealt with as fast possible.

In this blog, we’ve laid out a few processes for how to deal with fake negative reviews of a business, including how to report fake reviews and what to do when removal isn’t possible.

Flag and remove a fake Google review: Alright, you have found a fake negative review and now you don’t want it on your Google My Business page. Before removing it, you must flag it and report it and the best way to do this is by using Google maps. Here’s how to do it:

  • Find your business listing on Google Maps and go to reviews.
  • Identify the review posted by the fraudster.
  • Click the three vertical dots(hamburger menu) on the right side of the Google business review.
  • You are almost done, select “flag as inappropriate” & that’s it, you are done for now. Respond on your Google My Business page Users are often read the way a business handles a negative review to see if you genuinely care about your clients. Make sure you reply to the review in the right way without letting your emotions overpower you. Build a well throughout and professional response to a fake negative review, if you don’t have any plan, consider taking help from a digital marketing company that deals with these types of reviews regularly. If you want to deal with your own anyway, here’s what Google proposes to do when leaving a response:
  • Respond timely.
  • Thank your reviewers.
  • Be honest about mistakes if any.
  • Be a friend, not a salesperson.
  • Apologize when appropriate.
  • Stay nice and abstain from getting personal.

Take help from your customers: Finally, if you have spotted a fake review, you can take help from your existing clients. How? Well, you can share the fake reviews to your social media channels and ask them to be the judge of your business policy and services. You will be surprised by the number of responses you will get and to help you, even more, your customers can post positive reviews about your business which will diminish the credibility of fake reviews.

Though the above steps seem simple and easy to execute, however, it’s much trickier to get rid of a fake review. Keeping a constant sharp eye on Google my business page is necessary to fight bad reviews. However, running a business and constantly hunting for a fake review is a daunting task. This is much worse if you don’t have experience in SEO or digital marketing. To have a great review page you can take help from a professional digital marketing company who can keep a sharp eye on your page all the time to fight fake reviews.

Unicode Solutions is an expert on all the things SEO, Google, and social media. If you have been looking for a digital marketing company in Delhi to fight fake negative reviews, it is time you pick up the phone.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top 4 Benefits of Google Adwords

Unseen actions happen in lightning speed almost every single time you search for a service or product in Google. And behind those actions are digital marketers at war for your click. The common question you might be asking is “why so many marketers/ businesses are fighting for you like this?” right? Well, the reason is the search engine giant Google proposes them that your click may eventually convert to a successful sale.

Any business with a marketing budget has a lot of tactics and channels to choose between. Google Ads is one of the best methods that offer some of the major key benefits that can set it apart from any of your other options.

In this blog we will show you the top 4 reasons why Google Ads will help you reach new customers and grow your business:

Campaigns are Easy to Track: Running a digital marketing campaign without knowing its performance is like driving a car blindfolded. If you can’t measure the marketing result, you can’t find what’s working and what’s not, making ad campaign improvement almost impossible task. Google Adwords offers a tremendous number of free tools and features that help you to obtain every single metric about your digital marketing campaign. You can further get live tracking of your ad campaign every minute of every single day.

Target Traffic: Google AdWords serves only to bring targeted traffic directly to a business website and every Digital marketing agency will agree with this part. Since Ads are shown along with defined title and description, the only quality audience will end up interacting with the ad link which will later take them to call to action button. Thus Google AdWords is one of the most targeted approaches to obtain quality leads for your business. This targeted traffic can be defined as per customer demography, such as a prospect’s age, location, etc. If you don’t know how to use Google ads services, don’t try to do DIY, get in touch with a digital marketing agency who have great experience in managing digital marketing campaign or SEO.

High return on investment: Unlike other marketing methods, if you obtain Google ads service, you will pay only when people will click on your ad. Once you optimize your campaign, you will get a higher return on investment which is not possible to achieve with other marketing strategies. And since your ads are highly targeted, your ads will only be visible to those people who are interested in buying your service or products.

Schedule The Ads as per your convenience: One of the main benefits of Google AdWords is, you can decide the time & day when you want your ads to run. Analyse the data carefully based on the time of the day, day of the week, find out the time of day, which is eating your campaign investment and pause the bid for that particular time or day. Run the experiment a few times and see if your cost per click and conversion rate is improved.

Google ads services are one of the most powerful marketing tools ever created. It deals with billions of searches by internet users every day. It then offers business owners tremendous opportunity to convert many of these users into business leads and customers. However, if you do know how it operates or get help from Google AdWords experts like Unicode Solutions, the rewards from Google AdWords can be huge.

Are you looking for Google ads services in Delhi or Digital marketing agency in Delhi to target high-quality prospects and want to know about Google Ads cost? We are here for you. Contact us now, our Google ad experts are waiting to answer your call!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
5 Top benefits of owning an E-commerce business

Do you want to start an e-commerce business? Well, the great news is, according to various studies, the worldwide e-commerce sales are expected to grow to 4 trillion by 2020. That is a huge chunk of a pie and by building an e-commerce website, you will be able to have a piece of it!

There’s no doubt that e-commerce has helped many businesses to grow. And like other businesses, it also has its fair share of advantages and disadvantages. However, discussing both of them in a single blog will be difficult. So today we are going to only talk about the advantages. So without wasting your precious time, let’s begin:

Less expensive: Everyone knows that opening a physical store is expensive, so does the process of maintaining it. You have to pay the premise rent, utility bill, furniture expenses, security expenses and many more each month and for eCommerce business, you may know the cost of an eCommerce website to start your business.

Opening an online business, however, reduces these expenses drastically. If you already have a loyal customer base, you only need to spend on coding and E-commerce development of the website. If you are a startup, besides development costs, you have to spend a little bit more on the advertisement to drive customers and profit.

In both of the situations, you will have to spend less than building or renting a traditional brick and mortar business place. After the initiation of the website to operate smoothly, you can expect to pay as low as ₹ 2000 to 4000 month.

Always open for business: If you have an e-commerce website, you won’t have to put a “Closed” sign again. You are ready to serve your customers 24/7/365. With the help of e-commerce, now you can sell your product & services even when you are on holidays and your customers can order their favourite product at their convenience.

Global reach: Unlike a local physical store, you are not stuck with a single zone if you have an e-commerce website. E-commerce allows you to reach clients beyond any physical limits. Your loyal customers can buy products or services anywhere, any place at any time.

Convenience to your customer: Before the internet revolution, people used to travel a long distance to buy their favourite products and services. With e-commerce in the place, now customers can reach their favourite store with a few clicks and touches without getting off from their comfort zone.

Unlimited space: The growth of an e-commerce business doesn’t depend on the availability of the physical space. E-commerce business owners can add more products to the shelf or reduce the numbers according to their needs.

These are only a handful of advantages to owning e-commerce you can also take advantages of ecommerce CRM software development. We will talk about the rest of the advantages soon. In the meantime, if you have any questions, related building or updating your existing e-commerce website, feel free to contact to one of the best e-commerce website development company in India, serving to fulfil our client’s digital needs.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.