The Impact of Website Design on your Business
According to research done by the prestigious Missouri University of Science and Technology, it takes less than two-tenths of a single second for a visitor to form an opinion regarding your brand. This indicates that your website can either guarantee prospects to purchase your products or make them go elsewhere. When your site has less than a second to affect customer’s purchasing decisions, you must recognize which things need to be prioritized.
In this post, we’ll take a look at 4 major aspects of web design and how they directly affect a business’s success.
Design and Credibility: Regardless of what you offer, why a user will buy from you? Definitely, the cost & quality of products or services are crucial, but in the age of dodgy sellers and mistrust, a user moreover wants to feel they are obtaining service or purchasing products from a credible and reliable source. This is where your responsive website design plays a significant role.
Having a credible looking website helps people to build trust. Recent market research conducted by Usability found that a good looking website was given a rating of 4 out of 5 on the relative importance scale. This implies, people rated the design of the website as one of the most essential trust factors since it boosts the credibility of the business & therefore encourages them to become your customers.
Brand Consistency: If your business has a logo that is being utilized quite often in various print materials, then the logo and brand colour must be carried over to the website design. It is crucial that your existing clients recognize your brand in all forms of communication so they relate your brand position and promise with your organization. Oftentimes, businesses change the visual aspects of a brand which may cause customers to feel uncomfortable, which can a negative relationship with your business that reduces sales in great numbers.
Design an obvious and relevant website: A website offers great opportunity to assist you in generating leads for your business, whether you are using digital marketing or traditional marketing method to reach new prospects. When prospects land on your website, they must understand immediately what to do. They should not wonder about the meaning of a web page or how it adds meaning to them. You accomplish this by paying attention to the design of the website only. Customers want a clear path. Do not overwhelm your customers with way too much information. Tailor your call-to-action button so that your customers know exactly where to go to make a successful purchase.
Navigation matters: According to many web development companies, this is the most crucial part of a website. The navigation can make or break your entire website, which is completely true for websites having more than ten pages. A website navigation system generally contents a navigation bar that differentiates each page with another. Well, designed navigation is easy to use and the user can go from one page to another, without investing too much effort. When designing a website sometimes less experienced website designer get carried away and implement fancy UI/UX which is difficult to navigate. This is the reason, when designing a website you must hire a professional web designing company instead of hiring an amateur.
Website design is a great way to create a user-friendly environment where people come for helpful tips and make purchases. If a website is designed and managed properly by a professional web designing company like Unicode Solutions, customers will continuously return to your site and do business with your company. So what are you waiting for? Contact the best web designing and development company in Delhi and start developing a website that delivers.