Today, nearly 67% of businesses depend on CRM data for the growth of their bottom line. Yet, an extraordinary 94% of B2B businesses suspect inaccuracy in their customer database. Hence, if you believe your one-time investment will do the magic, you are overthinking. To get the maximum out of your CRM, you have to manage the data accurately. And to do so, you must follow these data management practices. Otherwise, you could end up with messy information that creates problems with your campaign targeting and your marketing automation.
Build a strategy: Every decision that you take must offer something great to the business in the end. The introduction of CRM won’t help if it doesn’t integrate properly with your business goals or objectives. You have to understand & recognize the reason for the data collection first. If you collect the data blindly, do not expect a good return. Because it’s simply clogging everyone’s’ precious time and your valuable resources. Collect information that serves your purpose only.
Automate data update: According to Harvard Business Review, 57% of employees say their administrator never clearly educates them when it comes to managing tasks and assignments. Professional software development companies design CRM to enter data automatically through different sources. If your employees don’t know how to do it, then most probably they will enter the information manually. Which is the most unproductive and error-prone method of data input? Hence, proper training is a must for your employees, before they began to use the CRM.
Keep Your Data Up To Date: An idle CRM comes with a great scalability feature. This means limitless possibilities to add more and more information. While it might sound great, but it is a two-edged sword. When a user gets an unlimited amount of input, they generally place both relevant and un-relevant content in one place. This is a messy practice and creates huge confusion to track down important data. To get rid of this problem, the user must go through the data bank regularly and must eliminate irrelevant data from the profile. Many CRM software development companies in Delhi today now come with features that offer duplicate data removal features to de-clutter the customer database.
By following the above practices, your sales reps will be well on their way of optimizing the whole sales process. And, the entire sales pipeline will be more efficient and streamlined. Which translates to more sales & ROI?
Effective data management helps to develop a curated marketing plan. Aimed at specific buyer personas, and optimized sales funnels. Accurate data management not only boosts the number of new customer acquisition but also helps to increase the customer retention as well.