Do you know your businesses’ social media pages play an exceptionally essential part of search results? Your business account on LinkedIn and Facebook plays a crucial role in general authoritative backlinks that assist your business’s website to achieve a higher rank on the search engine. However, these mediums are a two-edged sword. They are exceptionally great at boosting your online presence. However, make some mistakes on these platforms, especially on Instagram and things could get backfired and harm your overall SEO effort.
Top 5 mistakes from a Social media marketing company‘s eye that can derail your marketing efforts
Using Irrelevant Hashtags: Hashtag works as a search query. One can click on one hashtag and get all the posts related to the same tag. Before you add a hashtag, make sure the images you are posting are relevant to the tag. And do not just place anything! Use tags that are trendy and people are looking for. Professional digital marketing agencies always prioritize using a custom brand’s hashtag. Reason? Well, these custom tags will help to build credibility for your business across your user base. This means a good rank in SERP, which leads to more traffic, more leads and more revenue.
Setting your account to private: This can be an unintentional mistake. However, it happens quite often. If you keep the setting in private, then no one will be able to see your posts. Hence, you will not get any like, share or even a single view. As a result, you won’t get single traffic even after your continued effort. This is the reason you must employ a Social media marketing company. Who has enough experience in digital marketing to not make any simple but costly mistake?
Do not post random stuff: You might be the sole Instagram handler for your business. You may enjoy sharing pictures of your food, dog or places you have visited. But remember, this is not your casual personal profile. This is your business profile. And content relevancy matters to the followers. Yes, you can occasionally share one or two images, but that’s it. You should never cross the line. Post content that has direct links to your business.
Do not use difficult Username: Create a username that is easy to remember and relates to your business. If you are using fancy characters, then it would be hard for people to remember your name. This means a prospect has a really low chance of finding you, by using search filters. It is advised to use a short username that almost sounds like a search phrase.
Not posting consistently: Consistency matters a lot for any medium. It can be a blogging site or other social media platform. When you are consistent, you become more transparent and predictable. It means, your followers have high chances of going through your post. One important thing you should remember is “Time”. People are not always glued to their devices. There is a certain time when most users utilize their free time to crawl through social media sites like Instagram. Hence, you have to select the best time in order to boost the reach. Do you know how to determine the time frame? Do not worry; this can be solved by hiring an SEO services company.
Be cautious of these Instagram mistakes and avoid them at all costs! Remember, even the smallest mistakes can cause havoc on your overall marketing effort. Thus, it is always essential to take help from the top digital marketing agency like Unicode Solutions.