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Top 4 Benefits of Google Adwords
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Unseen actions happen in lightning speed almost every single time you search for a service or product in Google. And behind those actions are digital marketers at war for your click. The common question you might be asking is “why so many marketers/ businesses are fighting for you like this?” right? Well, the reason is the search engine giant Google proposes them that your click may eventually convert to a successful sale.

Any business with a marketing budget has a lot of tactics and channels to choose between. Google Ads is one of the best methods that offer some of the major key benefits that can set it apart from any of your other options.

In this blog we will show you the top 4 reasons why Google Ads will help you reach new customers and grow your business:

Campaigns are Easy to Track: Running a digital marketing campaign without knowing its performance is like driving a car blindfolded. If you can’t measure the marketing result, you can’t find what’s working and what’s not, making ad campaign improvement almost impossible task. Google Adwords offers a tremendous number of free tools and features that help you to obtain every single metric about your digital marketing campaign. You can further get live tracking of your ad campaign every minute of every single day.

Target Traffic: Google AdWords serves only to bring targeted traffic directly to a business website and every Digital marketing agency will agree with this part. Since Ads are shown along with defined title and description, the only quality audience will end up interacting with the ad link which will later take them to call to action button. Thus Google AdWords is one of the most targeted approaches to obtain quality leads for your business. This targeted traffic can be defined as per customer demography, such as a prospect’s age, location, etc. If you don’t know how to use Google ads services, don’t try to do DIY, get in touch with a digital marketing agency who have great experience in managing digital marketing campaign or SEO.

High return on investment: Unlike other marketing methods, if you obtain Google ads service, you will pay only when people will click on your ad. Once you optimize your campaign, you will get a higher return on investment which is not possible to achieve with other marketing strategies. And since your ads are highly targeted, your ads will only be visible to those people who are interested in buying your service or products.

Schedule The Ads as per your convenience: One of the main benefits of Google AdWords is, you can decide the time & day when you want your ads to run. Analyse the data carefully based on the time of the day, day of the week, find out the time of day, which is eating your campaign investment and pause the bid for that particular time or day. Run the experiment a few times and see if your cost per click and conversion rate is improved.

Google ads services are one of the most powerful marketing tools ever created. It deals with billions of searches by internet users every day. It then offers business owners tremendous opportunity to convert many of these users into business leads and customers. However, if you do know how it operates or get help from Google AdWords experts like Unicode Solutions, the rewards from Google AdWords can be huge.

Are you looking for Google ads services in Delhi or Digital marketing agency in Delhi to target high-quality prospects and want to know about Google Ads cost? We are here for you. Contact us now, our Google ad experts are waiting to answer your call!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
5 Top benefits of owning an E-commerce business

Do you want to start an e-commerce business? Well, the great news is, according to various studies, the worldwide e-commerce sales are expected to grow to 4 trillion by 2020. That is a huge chunk of a pie and by building an e-commerce website, you will be able to have a piece of it!

There’s no doubt that e-commerce has helped many businesses to grow. And like other businesses, it also has its fair share of advantages and disadvantages. However, discussing both of them in a single blog will be difficult. So today we are going to only talk about the advantages. So without wasting your precious time, let’s begin:

Less expensive: Everyone knows that opening a physical store is expensive, so does the process of maintaining it. You have to pay the premise rent, utility bill, furniture expenses, security expenses and many more each month and for eCommerce business, you may know the cost of an eCommerce website to start your business.

Opening an online business, however, reduces these expenses drastically. If you already have a loyal customer base, you only need to spend on coding and E-commerce development of the website. If you are a startup, besides development costs, you have to spend a little bit more on the advertisement to drive customers and profit.

In both of the situations, you will have to spend less than building or renting a traditional brick and mortar business place. After the initiation of the website to operate smoothly, you can expect to pay as low as ₹ 2000 to 4000 month.

Always open for business: If you have an e-commerce website, you won’t have to put a “Closed” sign again. You are ready to serve your customers 24/7/365. With the help of e-commerce, now you can sell your product & services even when you are on holidays and your customers can order their favourite product at their convenience.

Global reach: Unlike a local physical store, you are not stuck with a single zone if you have an e-commerce website. E-commerce allows you to reach clients beyond any physical limits. Your loyal customers can buy products or services anywhere, any place at any time.

Convenience to your customer: Before the internet revolution, people used to travel a long distance to buy their favourite products and services. With e-commerce in the place, now customers can reach their favourite store with a few clicks and touches without getting off from their comfort zone.

Unlimited space: The growth of an e-commerce business doesn’t depend on the availability of the physical space. E-commerce business owners can add more products to the shelf or reduce the numbers according to their needs.

These are only a handful of advantages to owning e-commerce you can also take advantages of ecommerce CRM software development. We will talk about the rest of the advantages soon. In the meantime, if you have any questions, related building or updating your existing e-commerce website, feel free to contact to one of the best e-commerce website development company in India, serving to fulfil our client’s digital needs.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
SEO vs. PPC – which provides you the best value?

Paid search and organic search are tactics that ultimately achieve the same goal. SEO or search engine Optimization helps to grow organic search results. Pay-Per-Click (PPC) falls under Search Engine Marketing, which drives paid results. Both help to deliver your messages to your potential or existing clients. However, the price and effectiveness of reach and the way you deliver the messages to your prospects are quite different.

Why SEO Works

  • SEO drives sustainable traffic.
  • It drives more than 25% of organic searches for a keyword.
  • 82% of digital marketers report that the effectiveness of SEO will grow more.
  • SEO establishes credibility, brand awareness and increase the influence.

Why PPC Works

  • PPC offers immediate results.
  • Brands can make $3 for every $1.60 spent on Google Ads.
  • Can improve conversions by targeting popular keywords in buyer-oriented campaigns.
  • PPC offers highly-targeted traffic. With PPC, you can target very specific consumer sections.
  • With PPC, it’s effortless to scale up quickly. You can bid higher to make your ads more prominent.Pros of SEO 
  • Low Cost: Without any doubt, SEO is extremely cost-effective. The labour charges of setting up and running a PPC campaign are normally the same or sometimes can cost more than the labour costs of SEO.
  • Grow revenue: Since SEO is quite affordable and as you are not doing a lot of investment to run an SEO campaign, you will be able to grow substantial revenue if implemented successfully.
  • Grow Website Traffic: When done correctly by an SEO service company, this marketing method helps you receive high-quality traffic and grow your brand awareness.

Pros of PPC

  • Quick & Better Visibility: PPC helps your website to rank above the organic search result. This will help you to drive searcher’s attention towards your website which in turn will increase your conversion rate.
  • Stay always on the top: Every search engine’s algorithm updates give a marketer sleepless night. However, if you use PPC, then you won’t have to worry about the impact of the rank position. You have paid for the top spot and you will be on the top as long as you pay for it.
  • Easy target: PPC helps you to zeroed-in your target customer easily. You can target your audience as per their online activity, location, device, etc. This precise targeting enables you to deliver your ads only to those people who are interested in you. PPC offers you much greater control over whom you would love to deliver your ads to.

SEO vs PPC Considerations

If you own a website or a digital marketer, you may be torn between choosing PPC or SEO for the growth of your business. However, as the best digital marketing company in Delhi, we would suggest that, instead of choosing between SEO vs PPC, you can take an integrated approach and get the best results from both of the worlds. Use the best features of both SEO and PPC to maximize benefits from your campaign.

You already know that PPC can deliver an instant result, other than that, it also offers essential directional inputs. By using PPC, you can recognize what kind of keywords your visitors are using to find a particular service or product. This keyword pattern is crucial to optimize SEO.

Also, once you reach a ‘balance’ point between paid and organic traffic, you can reduce your paid search budget in favour of organic. Reduce the cost of PPC once you have every data about your customer demography and their buying patterns.

When you are starting your digital marketing, remember that PPC and SEO are not two separate methods of search engine marketing. Rather, they complement each other and should be utilized in an integrated manner to maximize the result.

Contact the SEO and PPC Experts at Unicode Solutions
Every business has its own unique digital marketing needs, so contact the SEO and PPC specialists at Unicode Solutions to help you understand the right combination for you. Our specialists have the expertise and the experience to work with your business to build a plan that reduces your budget and maximize ROI. We can concentrate on our digital marketing, enabling you to focus on your business.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.