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How to Create a Lead Database?
Best Digital Marketing Company in India

Sales lead a database is an exceptional tool that helps the business administrator to arrange client database. However, if you are just storing the data for the sake of storing it, you won’t get the return you expect. Managing sales optimally leads databases will offer you to enhance client engagement and increase sales. However, the question is how to create the best client database? Well, the answer is coming right away. Stay put!


Target Market Criteria: What is your business niche? Find the answer and list down your target audience. If you are targeted audiences are coming from different business areas or industries, target them one by one. Use your experience and do it the best method. Do not try to cover them in one go.


Company Criteria: While you are managing the database, make sure you are adding every bit of information. Now, this data may include parameters such as a particular industry’s revenue, manpower, location, etc. For instance, a digital marketing company in Delhi, with 100 employees and 3 to 5 lakhs monthly revenue.


Define functional role: Where your target contact is located? If you want a working Lead Database, you have to locate your contacts and where they are located inside the organization. For instance, Manufacturing, Human Resource, IT, etc.


Keep an eye on Format: While you are importing the data to make sure it is in excel format and consists of attributes such as Name, Age, Phone number, Address, etc. If you are using a custom CRM software for marketing automation, make sure to check the import format. This will help you to easily import the data into CRM software for further action.


Do some investigation: Your search for data should start from the internet. Visit prospects’ websites and go through every page. Especially “about us” and “History” section. Even if you don’t get the contract, make sure to note down information such as mailing address, contact details, name of CEO or VP, etc.


Lead database preparation takes time and effort. Your business needs you. So, it would be best for you and your business if you give the lead database preparation job to a professional digital marketing agency or social media marketing company like Unicode Solutions. They have the experience and resources to properly make and manage a lead database that would help you to drive results. Also know, how digital marketing helps to Increase Leads.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Improve your Ecommerce Conversion Rate

You put quite a lot into your eCommerce website development project. Now, you have an excellent e-commerce website with amazing design aspects, friendly navigation menu. You offer great products with good pricing. However, your conversion is not what you expected. And users are abandoning their carts very often. And that’s concerning the situation for your business’s survivability. Want to get out of this mess? Let’s take a look at some of the most effective ways to improve your current situation.


Have a clear CTA: Are you taking care of CTA (Call-to-Action)? A great CTA is an exceptional ROI machine. Placing it in the right way will do the magic. According to HubSpot, anchor text CTAs have boosted overall conversion rates by 121%. More than 80% of leads generally comes directly from CTA buttons. If you can make the button personalized, you can expect 42% more users going successfully through your sales funnel. If your website doesn’t have the CTA, it is time you must consider integrating one right away.


Use Ecommerce Conversion Tools: If you think you have to spend a lot of money to boost your eCommerce conversion, then you are quite mistaken. There are many free and premium applications you can use to track and improve your conversion rate. The following some of the applications commerce development companies recommend- Google Analytics, HotJar, Formisimo, Google Forms and more. These tools can assist you to recognize user behaviour. Change things accordingly and you will get the result. We said many of them are free, right!?


Use SEO: 90% of users make use of the search engine even before purchasing anything. 75% of them only click on the top 3 SERP. So, if you can place your website in that slot you will see an exceptional boost in conversion rate. Your online business needs traffic. And Ecommerce SEO can drive organic traffic to your online place to boost sales.


Your e-commerce website has been up for a while and you are not getting good returns? You might take a closer look at the above points. Your cost of eCommerce website and other expenses will only be paid off if you take matters seriously. Every aspect of your website can make or break your dream. So it is imperative that you take every step carefully and by calculating every risk.


Unicode Solutions, one of the most prominent eCommerce website development company in Delhi has been part of the e-commerce development industry for a while now. We have helped many distress clients before and we are ready to help you now.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top Reasons Why Successful Businesses Choose Custom Web Development

A custom website development is an out of the box solution to match customers’ unique tastes. This is a solution developed solely keeping into consideration the business’s prerequisites, functionalities, customer demography, services, products and more. To make it short, custom website development services meant to entertain all your needs and wants.


Yes, there is off the shelf solution which is good and becoming more robust. However, if you have a plan to let your website outshine other competitors, then custom web development is the best choice as it has a tremendous impact on your business growth. Here’s why:


  • It builds a brand identity for your organization and makes the best first impression. Template-based websites make your website look generic and unsuitable.


  • Custom websites made by website development company offer robust capabilities and can have unique, tailored features personalized to individual visitors, users, and customers.


  • Cybersecurity is a common threat. If you want to build a website with tight security, custom code is the only option. You add an extra level of security, authentication tool and many more.  Whereas, in the case of a basic layout design you can have only the security choice that it supports.


  • The navigation part of your website is one of the important parts. The more you confuse your customer they will spend less time on your website. A custom website development company gives you the chance to make your navigation simple and easy to follow through.


  • Avoids additional management and interface complexity normally offered by extra functions given by template products that do not ever need or required for one’s own business by costs a lot.


  • Scalability is always an issue for a template-based website. A custom website development service, on the other hand, offers an unmatched scalable option. Your business will grow and you will need a more robust and flexible marketplace. And only a custom website will be able to match up with your growing needs.


Custom website development services can help you to connect with your clients; it is not so much expensive but offers exceptional benefits. This similarity makes us understand the comfort and satisfaction that comes with customization. A similar relationship applies to sites when considering to go with a custom design. With a little bit of study, you could find a website development and designing company in Delhi who would do it for you as per the specific needs of your business. This will enable you to obtain an exceptional product that will deliver outstanding services to your users.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.