Let’s be honest and answer the simple question. Have you ever launched a website and after a few seconds left the place? Not because it doesn’t have the product you were looking for, but because it’s navigation is bad, confusing? If you did leave the place, you are not alone. It has been proven that more than 40% of e-commerce websites lose their customers only because of bad design. According to research done by Stanford, 75% of internet users will judge a website based on their looks. As a customer, it doesn’t matter, because there are plenty of alternatives. However, it’s really very bad for the eCommerce website owner.
This blog is going to demonstrate to you a portion of the greatest ecommerce website designing services and how they help you to earn more revenue.
Optimize your images: Yes, an eCommerce website needs a lot of pictures to satisfy customer’s eyes, however, it can drain the overall loading speed of your website as well. More than 55% of customers will leave your place if the website doesn’t load properly or taking more than 5 seconds to load. In order to make sure your website opens faster, optimize your images. Besides images, you must take a gander at your website color and fonts as well. If you don’t know about the best color scheme or fonts for your website, take help from a professional website designing company in India. Slow load time could also affect the search engine ranking of the page.
Add Zoom: You must remember that the customer wants to take a close look at your product before making a purchase and thus you must add a zoom feature on your website. However, the zoom feature will only work if the image quality is high and they are well optimized. Make sure you are uploading a file that is large enough so while zooming it doesn’t get blurred.
Optimize for mobile access: Needless to describe the importance of a mobile-optimized page at the age of the smartphone. People buy from eCommerce while they are on the go. If you see the trend of internet usage throughout the world, you will observe that more and more traffic is coming from mobile rather than traditional desktops. So it would be wise you prioritize a mobile-optimized website to boost your sales. According to studies, 54% of visitors came from mobile devices, while around 30% buy on their mobile devices out of total eCommerce users.
Add review section: More than 85% of users read reviews before purchasing a product from the website. So it is essential to leave a room where the customer can put down comments about your service or products. Reviews and comments show the new customer’s other past user’s experience with the brand and based on that they will make their decision. Hence, it is crucial you put the review section for every product in your catalog.
Few notable design trend to take care of besides the above tips:
- Avoid bad stock photos
- Add Emotional and visceral appeal
- Show context
- Add 360-degree view
- Incorporate product videos
The above tips will help you in getting the much-needed attention of your customers and help you to boost your sales. By taking advantage today, you will be able to draw more customers than your competitors and help you to establish market dominance.
If you want to market your eCommerce website, first know the cost of an ecommerce website. Need to talk to a professional about your eCommerce website design? How about getting in touch with the best website designing and development company in Delhi?