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Smart ways to use Website Design to boost your eCommerce prospects
website development company in Delhi, ecommerce website development company

Let’s be honest and answer the simple question. Have you ever launched a website and after a few seconds left the place? Not because it doesn’t have the product you were looking for, but because it’s navigation is bad, confusing? If you did leave the place, you are not alone. It has been proven that more than 40% of e-commerce websites lose their customers only because of bad design. According to research done by Stanford, 75% of internet users will judge a website based on their looks. As a customer, it doesn’t matter, because there are plenty of alternatives. However, it’s really very bad for the eCommerce website owner.

This blog is going to demonstrate to you a portion of the greatest ecommerce website designing services and how they help you to earn more revenue. 

Optimize your images:
Yes, an eCommerce website needs a lot of pictures to satisfy customer’s eyes, however, it can drain the overall loading speed of your website as well. More than 55% of customers will leave your place if the website doesn’t load properly or taking more than 5 seconds to load. In order to make sure your website opens faster, optimize your images. Besides images, you must take a gander at your website color and fonts as well. If you don’t know about the best color scheme or fonts for your website, take help from a professional website designing company in India. Slow load time could also affect the search engine ranking of the page.

Add Zoom:
You must remember that the customer wants to take a close look at your product before making a purchase and thus you must add a zoom feature on your website. However, the zoom feature will only work if the image quality is high and they are well optimized. Make sure you are uploading a file that is large enough so while zooming it doesn’t get blurred.

Optimize for mobile access:
Needless to describe the importance of a mobile-optimized page at the age of the smartphone. People buy from eCommerce while they are on the go. If you see the trend of internet usage throughout the world, you will observe that more and more traffic is coming from mobile rather than traditional desktops. So it would be wise you prioritize a mobile-optimized website to boost your sales. According to studies, 54% of visitors came from mobile devices, while around 30% buy on their mobile devices out of total eCommerce users.

Add review section:
More than 85% of users read reviews before purchasing a product from the website. So it is essential to leave a room where the customer can put down comments about your service or products. Reviews and comments show the new customer’s other past user’s experience with the brand and based on that they will make their decision. Hence, it is crucial you put the review section for every product in your catalog.

Few notable design trend to take care of besides the above tips:

  • Avoid bad stock photos
  • Add Emotional and visceral appeal
  • Show context
  • Add 360-degree view
  • Incorporate product videos


The above tips will help you in getting the much-needed attention of your customers and help you to boost your sales. By taking advantage today, you will be able to draw more customers than your competitors and help you to establish market dominance.

If you want to market your eCommerce website, first know the cost of an ecommerce website.
 Need to talk to a professional about your eCommerce website design? How about getting in touch with the best website designing and development company in Delhi

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to use Search Engine Marketing to build your Brand

Google hosts more than 60,000 searches/ second on any given day. 82% report the efficiency of SEO is on the rise & more than 40% agree that the effectiveness is growing significantly. 61% of marketers or PPC services company says enhancing SEO and growing their organic presence is their top inbound marketing priority. Yes, SEO services matter. SEO help in bringing your brand closer to the targeted prospects and convert them into your loyal customers. 

Below find the top 3 branding benefits that accompany an effective search marketing strategy.

Offer relevant search result:
Businesses who can answer users’ search queries with tailor-made ads can establish themselves as a reliable and trustworthy brand. The benefits of relevant ads can include enhancing their brand awareness and earning high-quality site traffic.

By being present in the top SERP, you are delivering a clear signal that your brand is relevant to the user’s query. This is really essential if you are targeting mobile users since mobile users generally click on the top 3 top search results. Since most of the time the searches are being done from mobile devices, the value of building initial impression will grow.

Create a long-lasting brand impression:
Consistent appearance in the search engine of similar topics proves that your business has expertise in the field. For instance, if you are a PPC agency, the best way to build a strong brand impression is to appear in the SERP in terms like “Social media marketing services company in Delhi“. To achieve this, your business must conduct thorough research about the search term, specific to your industry. If users are searching for a pay per click service provider, they might use an alternate phrase to find exactly what they need. However, if your business appearing in each search term, then you are making the impression that you have the resource to fulfil their needs.

Curated user experience:
PPC ads, enable your business to personalize users’ experience with a brand by redirecting them to more curated applications. This is particularly true when you are using PPC for a dedicated landing page. These pages offer more transparency about the message you convey through the ads and offer more broad information regarding your brand, and explain your business value.

People who are conducting searches about specific services or products are more prone to go through the sales funnel. Your business can capture and expand that intent through ads pushed by the PPC services company targeted to engage search audience & corresponding web pages created to elaborate on your businesses’ offerings and value.

Without any doubt, search engine marketing has grown to be an efficient tool to boost brand awareness and elevate your business revenue. Keep this checklist handy with you, it will serve you best. Make use of best practices of pay per click services while promoting your website and employ professional digital marketing agency in Delhi like Unicode Solutions to run your campaign to maximize effectiveness. 

Want to learn more about SEO? We have covered that
here! If you want to talk to a digital marketing expert contact us to boost your business revenue.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How To successfully redesign a website

After going through immense research, you have come to the conclusion that your existing website requires a complete overhaul to stay ahead of your competitors. Maybe you want to rebrand your business’ image. Or maybe your company has grown and it requires fresh content to attract more new prospects. Yes, the entire website redesign process depends on several reasons, however, the end game must be working on an aesthetically pleasing, functioning and simple but eye candy brief for your business. It is the efficiency of this brief will drive user and determine the success of your website design.

This blog post of ours will walk you through the website-redesign-guideline and its top 4 main phases:

Audit Your Website & Set Goal: The first step you have to consider is what you want out of your website. You must know what you want to achieve before calling a website development company to overhaul your design. This not only helps you to centralize your efforts, but it furthers lets you know if you really need a design replacement or not. Logic like ” I have the same design for prolong time”, or ” My competitors are doing it”, just aren’t acceptable reasons. Before awarding your project, set an achievable timeline and goals. The goal could include enhancing usability, boosting traffic organic traffic count, reducing bounce rates, etc. Now, design alone won’t help you to boost organic traffic, for that you need SEO services. If you want to know how SEO can boost your website traffic/ business, visit this link here.

Mobile-friendly design: The site redesign is a great opportunity for you to optimize your website for mobile devices. Smartphone searches are bigger than desktop searches. So you must take the necessary steps to present your website in small devices, or you will be missing out on a lot of traffic/ potential clients. The best approach is to go with a responsive website. Neglecting a mobile-friendly website is not an option in today’s wireless world.

Tell a convincing story: Yes, you are redesigning your website for the 21st century, however, the first and oldest rules still apply here. Tell a compelling story about your business, product or services through video, content or images that will engage your users and motivate them to take measurable action. Remember, content is the king and it will help to offer a great SERP. When you have good SERP, you will see a boost in traffic and revenue. Why? Because more than 70% of users only visit top results on the search engine result.

Focus on the latest design trend: Your design aspect is crucial for a successful website. If you selected design elements that prehistoric, then failure is inhabitable. A successful website with a clear and scalable layout has a 47% usability improvement. Ask your web design service provider if they are well aware of the current design trend or not. Websites with multiple pages, gradients, background wallpaper that went out of style many years ago may not feel unique and contemporary and may keep visitors from engaging fully with your website.

If your current website is more than three years old, or you think your website needs some overhaul, contact Unicode Solutions, one of the best web designing company in Delhi. Our experience will assist you to build a website that reaches and engages your targeted prospects and gets them to act.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.