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How Mobile Apps Create Better Business Practices
mobile app development services

When you think about a mobile app, what strikes your mind? It is something that makes your life easy, right? Many business owners most of the time, don’t give the necessary importance to mobile apps. However, people with greater vision, people who really want to make their business successful, do invest quite a lot of mobile application development company. Why? Find below the reasons:


Boost customer reach: According to market studies, people spend at least 2 hours a day glued to their phones. Yes, they do not use all of them with the same intensity, but, having a presence on the application drawer while they are crawling, makes a huge difference. A mobile app gives you a virtual presence, makes your business more approachable and accelerate your business growth. With these apps, you can efficiently send information about your latest offer to draw their attention. This later will translate to more sales and revenue.


Improved marketing: Data is the new gold. Everyone knows it, but still, many business owners neglect it. Having a mobile application on a prospects’ device means you are collecting valuable information. The information will later translate to a more personalized marketing campaign. According to market studies, 70% of prospects respond to curated offers and services. If you are making use of the application, you have a better chance to turn your prospects into loyal customers. By using the data collected by your app of course!


Customer Experience: Yes, the mobile app increases revenue but do you know what else it improves? Well, it is the most important aspect of your business. It is none other than “customer experience”. Generally, businesses mostly emphasized the important moments of interaction at the time of purchase. However, the customer journey is swiftly experiencing a major overhaul. And a mobile application offers a complete answer to multiple aspects of development, including enriched client satisfaction, improved revenue, reduced deviations, and higher employee satisfaction as well.


Apps greatly assist in overhauling the course of your business. It is ideal for businesses to consider the utility of the apps for becoming growth-oriented. Want to reap benefits out of it now? Get in touch with the mobile application development company in Delhi, India to discuss your requirements and get the estimated quotation for your mobile app.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
6 Emerging Ecommerce Trends for 2020

Since the development of the internet people has started building their business online. E-Commerce has now taken over the world and has become a beneficial field since everything became digital. People are now shopping online due to the ease they can get through online shopping. The year 2020 is now just a few days ahead and here we are going to talk about 6 emerging E-Commerce trends for the upcoming year.


1. The Social Media Market Is Rising:

One of the best trends in the development of social media marketing. People used social media to chat and mostly to waste time, but then someone just got an idea of using it as a business tool and so it happened that people are now using social media as an E-Commerce platform and users are shopping on social media.


2. Google Is Becoming A Marketplace:

Google is playing its role in the E-Commerce sector by providing you with the best platform to display your products. With the help of Google, you can generate more sales by reaching a greater audience and automatically improve your sales in no time.


3. More Sales with AR and VR:

Customers usually don’t purchase products as they were not able to try them online before buying and they ordered something they would not like which resulted in fewer sales. Now with AR and VR becoming more commonplace, customers can visually try out the stuff with the help of their cameras and then order.


4. Companies Becoming Environment-Friendly:

Companies have now become environmentally friendly. They do not use plastic shopping bags anymore and are doing a lot for the betterment of the environment and this has become a trend.


5. Big Purchases, More Time To Pay:

Many companies have introduced some flexible payment plans now like after pay. You can purchase the items and pay afterwards in instalments so no worries if you do not have all the money at a time. Shop now and pay in parts.


6. Don’t Like The Design? Customize It!

Customizable products are a hit. People are going towards customizable products getting their names and pictures printed on products or more likely fully customizing the products. These customizable products are sold in a large quantity because people love them so much.


These were some great E-Commerce trends for the upcoming year. If you are thinking of building an E-Commerce website, but worried about eCommerce website cost, you can get in touch with Unicode Solutions, one of the best eCommerce website development company in Delhi for a quote!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top 6 Reasons to Revamp Your Website

This is an era of digitalization! Right from online shopping to major investments, all the decisions are made after thorough research on the internet. With so much competition, it becomes imperative for all kinds of businesses to have an amazing website. Having a beautifully designed and informative website can serve as an effective marketing tool. You can also consider the best website development company in Delhi to design a website for your business. There are several benefits of having a website such as:


  • It acts as a salesperson that works round the clock and throughout the year to increase the client base.
  • Website transforms a business into a brand on various social media channels and enhances credibility.


Technology and trends are changing at a fast pace, so it becomes essential to redesign the websites as well. Website redesigning includes changes in graphic design and even functionality. It is not just an expense but an investment for your business.


Below Mentioned are the Top 6 Reasons to revamp your Website:


A website with outdated technology: Is your website still running on an outdated platform? If the answer is yes, then it’s high time to revamp it! New technology comes with better features that make your website user-friendly. Website designing company in Delhi helps in redesigning the website on a modern and flexible platform and also adds third-party tools for increasing the functionality of the website.


Not a visually appealing website: Look of your website is a major factor that determines customer engagement. If your website does not have an eye-catching factor, then there are high chances that the bounce rate increases. So, make sure that the website is updated with a clean and professional look.


Website is not secured: Big companies that are vigilant about the cybersecurity issues do not worry about the cost to maintain a website. More than 30,000 websites are hacked every day. Website developers analyze the bug history and make the website more secure.


When a website is not compatible with multiple devices: Good user experience on the website should be the ultimate goal. If your website is compatible with laptops and desktops only, then you must consider a change. The website should be redesigned for mobiles, tablets, TVs and music devices.


Changes in content strategy: Content is the king and if you regularly update it on the website, then it increases the retention and conversion rate. According to the latest website development trends, it is helpful in the higher ranking of the website.


Not getting expected results: It is always a wise idea to redesign the website if you are not able to achieve the business goal from the website. Website designing company identifies the problem on the website and then offers effective solutions.


So, if you are facing the above-mentioned issues with your business website, then you must go for website redesigning. Check the cost of website design and development or talk to an expert now.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.