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5 ways enterprise Mobile Apps can fuel business growth
mobile application development services company in Delhi

According to studies, an average user spends almost 2 hours scrolling through the smartphone each day. Today, mobile app accounts for more than 80% of mobile media consumption time while only around 11 percent time consumed browsing through the website. The mobile app offers a tremendous number of opportunities for businesses as they can take advantage of an ever-increasing smartphone user base. Every organization is hiring a mobile application development services company in Delhi to develop feature-rich and visually appealing business applications. Below is the reason you must fuel your organization’s growth with the assistance of a mobile application.

Improve Brand Recognition: A mobile application build by professional app developers can act as a natural extension of your organization. The feature-rich and elegantly designed mobile app can produce an impressive brand image for your business. It enables you to promote your brand efficiently while bringing success as well as online sales for your service and products.

Offer Higher ROI: Compared to the website, mobile applications development can draw higher ROI. It is estimated that mobile website draws about a 39% return on investment, a mobile application, on the other hand, generates more than 60% ROI! Not only ROI, for many organizations, but the mobile application also paves brand new paths to boost revenue generation. Apps that are built solely for revenue generation like eCommerce apps, hotel booking apps, ticket reservation apps, etc.have a much higher ROI.

Enhanced client engagement and customer loyalty: With your own business app, you can build deeper levels of engagement with your clients in an authentic way and keep them engaged in real-time through push notifications, news, events, reminders and more. Customers can utilize the same application when they are in distress, they can convey their concerns, query, issue, and feedback without leaving their comfort zone at any given time. The two-way connection which can be established with the help of mobile apps helps in strengthening customer loyalty and retaining clients.

Easy payment: One of the most significant benefits given by mobile apps for businesses is facilitating mobile payments. The mobile apps enable making payments through internet banking, credit/debit cards and digital wallets a seamless experience. Within minutes the payment is credited to the business. The ease of making payments boosts revenues for the business. A hassle-free payment method inspires customers to make more purchases.

Acting As Strong A Promotion Tool: Every SignUp helps you to collect crucial customer data that help to serve your customers in a more personalized way. Be it the client’s age, gender, choices, last searches or even real-time location, mobile applications accumulate a lot of precious information to offer a personalized experience to the customers. It further helps businesses to recognize the entire customer journey. By sending tailored marketing notifications like vouchers, discount coupons, limited time offer and more, a business can ensure a successful transaction.

A well developed mobile application can set a business on an exponential growth trajectory. Consumers are spending more and more time on smartphones; that’s why having a mobile application that stays fixed on their screens is crucial for any business. These apps not only raise business productivity, efficiency, and user-experience but also presents a competitive edge for businesses.

If you are finally convinced regarding developing a mobile app, then without wasting any time, you must contact a professional company that can build an intuitive Android and IOS App for your business. Contact Unicode Solutions to get an estimate, we are one of the best mobile application development companies in Delhi serving towards fulfilling your every digital need.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Smart ways to use Website Design to boost your eCommerce prospects

Let’s be honest and answer the simple question. Have you ever launched a website and after a few seconds left the place? Not because it doesn’t have the product you were looking for, but because it’s navigation is bad, confusing? If you did leave the place, you are not alone. It has been proven that more than 40% of e-commerce websites lose their customers only because of bad design. According to research done by Stanford, 75% of internet users will judge a website based on their looks. As a customer, it doesn’t matter, because there are plenty of alternatives. However, it’s really very bad for the eCommerce website owner.

This blog is going to demonstrate to you a portion of the greatest ecommerce website designing services and how they help you to earn more revenue. 

Optimize your images:
Yes, an eCommerce website needs a lot of pictures to satisfy customer’s eyes, however, it can drain the overall loading speed of your website as well. More than 55% of customers will leave your place if the website doesn’t load properly or taking more than 5 seconds to load. In order to make sure your website opens faster, optimize your images. Besides images, you must take a gander at your website color and fonts as well. If you don’t know about the best color scheme or fonts for your website, take help from a professional website designing company in India. Slow load time could also affect the search engine ranking of the page.

Add Zoom:
You must remember that the customer wants to take a close look at your product before making a purchase and thus you must add a zoom feature on your website. However, the zoom feature will only work if the image quality is high and they are well optimized. Make sure you are uploading a file that is large enough so while zooming it doesn’t get blurred.

Optimize for mobile access:
Needless to describe the importance of a mobile-optimized page at the age of the smartphone. People buy from eCommerce while they are on the go. If you see the trend of internet usage throughout the world, you will observe that more and more traffic is coming from mobile rather than traditional desktops. So it would be wise you prioritize a mobile-optimized website to boost your sales. According to studies, 54% of visitors came from mobile devices, while around 30% buy on their mobile devices out of total eCommerce users.

Add review section:
More than 85% of users read reviews before purchasing a product from the website. So it is essential to leave a room where the customer can put down comments about your service or products. Reviews and comments show the new customer’s other past user’s experience with the brand and based on that they will make their decision. Hence, it is crucial you put the review section for every product in your catalog.

Few notable design trend to take care of besides the above tips:

  • Avoid bad stock photos
  • Add Emotional and visceral appeal
  • Show context
  • Add 360-degree view
  • Incorporate product videos


The above tips will help you in getting the much-needed attention of your customers and help you to boost your sales. By taking advantage today, you will be able to draw more customers than your competitors and help you to establish market dominance.

If you want to market your eCommerce website, first know the cost of an ecommerce website.
 Need to talk to a professional about your eCommerce website design? How about getting in touch with the best website designing and development company in Delhi

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to use Search Engine Marketing to build your Brand

Google hosts more than 60,000 searches/ second on any given day. 82% report the efficiency of SEO is on the rise & more than 40% agree that the effectiveness is growing significantly. 61% of marketers or PPC services company says enhancing SEO and growing their organic presence is their top inbound marketing priority. Yes, SEO services matter. SEO help in bringing your brand closer to the targeted prospects and convert them into your loyal customers. 

Below find the top 3 branding benefits that accompany an effective search marketing strategy.

Offer relevant search result:
Businesses who can answer users’ search queries with tailor-made ads can establish themselves as a reliable and trustworthy brand. The benefits of relevant ads can include enhancing their brand awareness and earning high-quality site traffic.

By being present in the top SERP, you are delivering a clear signal that your brand is relevant to the user’s query. This is really essential if you are targeting mobile users since mobile users generally click on the top 3 top search results. Since most of the time the searches are being done from mobile devices, the value of building initial impression will grow.

Create a long-lasting brand impression:
Consistent appearance in the search engine of similar topics proves that your business has expertise in the field. For instance, if you are a PPC agency, the best way to build a strong brand impression is to appear in the SERP in terms like “Social media marketing services company in Delhi“. To achieve this, your business must conduct thorough research about the search term, specific to your industry. If users are searching for a pay per click service provider, they might use an alternate phrase to find exactly what they need. However, if your business appearing in each search term, then you are making the impression that you have the resource to fulfil their needs.

Curated user experience:
PPC ads, enable your business to personalize users’ experience with a brand by redirecting them to more curated applications. This is particularly true when you are using PPC for a dedicated landing page. These pages offer more transparency about the message you convey through the ads and offer more broad information regarding your brand, and explain your business value.

People who are conducting searches about specific services or products are more prone to go through the sales funnel. Your business can capture and expand that intent through ads pushed by the PPC services company targeted to engage search audience & corresponding web pages created to elaborate on your businesses’ offerings and value.

Without any doubt, search engine marketing has grown to be an efficient tool to boost brand awareness and elevate your business revenue. Keep this checklist handy with you, it will serve you best. Make use of best practices of pay per click services while promoting your website and employ professional digital marketing agency in Delhi like Unicode Solutions to run your campaign to maximize effectiveness. 

Want to learn more about SEO? We have covered that
here! If you want to talk to a digital marketing expert contact us to boost your business revenue.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.