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How Marketing Intelligence tools helps in better advertisement
Best Marketing Research Company in Delhi

According to Reuters, the global business intelligence market has been estimated to grow $29.48 billion by 2022 and it was $15.64 billion in 2016! Why this staggering growth? Well, according to Forbes, the reason is business intelligence helps to ease business operations, Executive management and increases selling opportunities. More than 60% of business administrators say business intelligence offers a significant competitive advantage.


The stats don’t lie and business intelligence made by professional Marketing Research Company brings in many advantages to do better marketing. Still sceptical about how marketing intelligence tools help in a better advertisement? If yes, then we have compiled some reason that will definitely change your mind.


The 4 Benefits of Marketing Intelligence


Understanding the market: In this fast-moving world, nothing remains consistent. Every day brings in new improvements and changes. This is the reason as a business owner, you must know what’s going on in the marketplace. Are there any chances that the products you’re producing will not make any sales at all, or will they go viral?


The market is volatile, but with efficient marketing intelligence, you can make profits. Hence, marketing intelligence must be the most crucial factor you take into account. If you can’t do it by yourself, well, you can always take help from the Market Research Agency.


Competitive Advantage: Most of the marketers are tapping into marketing intelligence. Marketing intelligence can collect your competitors’ information which can later be used to strengthen your marketing dominance and to develop smart business strategies. If you know why the customer is selecting your competitors, you can personalize your services and products to offer something greater than your competitors so you can retain those prospects. Sounds non-ethical? Well, to survive, you have to make use of this.


Customers Intelligence: Irrespective of what you are selling or how superior your product or service is, you must recognize the needs of customers first. Why? Well, of course, to personalize your marketing approach and to draw more interested customers. The first step to find success is by making use of marketing intelligence tools. These tools are designed to collect essential information to help you tailor-made, your marketing strategy so you can increase customer engagement which will later translate into sales.


Make use of perfect time: Market intelligence also involves the efficient utilization of time. What’s that mean? Well, do you take the time into account when you launch a new product? We hope, you do! Wouldn’t you want to sell lots and make a tremendous profit – but, when is the best time to do so? Marketing Research Company studies market trends with the help of marketing intelligence tools to predict the perfect timing to sell so the business can earn the most out of it.


Let’s say you manufacture Christmas tree- Anyone in their right business sense would like to transport them in stores beginning October rather than January because that’s when people are looking to buy them.


However, if you’re into mobile manufacturing your targeted audience is waiting to purchase all through the year. Therefore, predicting when specifically to launch the product could be a daunting task. That’s why you should hire a Marketing Research Company who knows how to use marketing intelligence tools.


When it comes to Market Intelligence, you’re going to need a dedicated Marketing Research Company that can offer an entire marketing team to look into the upcoming trends. Unicode Solutions, one of the top website designing and Market Research Agency in Delhi, offer experienced, professional and dedicated people to serve your marketing needs at a very reasonable cost. For more information, contact us now.




Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Best Website Designing and Development Company in Delhi, India

Unless you are a business owner whose goal is not to drive more sales and revenue, you must have a website. Your website can be the best marketing tool you have at your disposal, so long as you get a good design and use it well. Today, owning a website won’t cost you a fortune like it used to do in the early 20s. A website is your front door that is open 24/7 and it’s not only about selling your product or services- it’s a way of offering appreciation to your customers.


However, many business owners fail to see the merit in having a website, simply because their companies had done well for years without one. Jumping on the internet bandwagon seemed pointless or premature. If your thinking is one of them, you must consider this blog to know why having a website made by top website designing and development company matters:


Search engine visibility: The search engine is essential for every day to day life. More than a million searches are being made every day and the numbers are only coming from Google! There are other search engines and business who scores on top of them tend to earn a lot of revenue and grow really fast with the help of search engine optimization services company. If you want to use this search engine to drive revenue the primary ingredient is- a website!


Boost confidence: We all are sceptics. More than 50% of online shoppers have said that they only trust a service provider or shop if they have a functional website. If you don’t have a website, needless to say, how much you are losing. However, just don’t build a website for the sake of having it. Take help from the best website designing and development company in Delhi like Unicode Solutions. Why? Well, many design aspects need to be taken care of to draw your customers’ attention. Read how website designing will increase sales and conversion.


Accessible 24/7: With a website, you can offer information to customers
24/7, 365. You can have your store hours, phone number, location, directions, products you sell, the services you provide, customer reviews, FAQ page, etc. in one single place. available to your customers at all hours of the day, every day of the year. Think about how much time you or your representatives waste on the call giving out that data. Your website is just another employee, but it never calls in sick, never takes a lunch break, never takes a holiday, and always available to work on the weekend!


Take on the behemoth: Did you know that if you have a website, you can fight the Goliaths in your industry? Yes, it is possible, if you have placed good SEO strategies. If the site is optimized for search, you will get more customers and as a result, your revenue will increase as well. A website offers business owners an opportunity to fight with the big names without breaking the budget limit. With the right local SEO strategies and professional push, you can take a search engine spot that people will notice, no matter how small your business is.


So, you think you don’t need a website because you’re on Insta or Facebook. Great, so is every business in the world.


Yes, social media channels are very crucial for business pages, but to make the most out of the internet, you must have a website as well. There are numerous benefits of having a website made by a professional company. And a few Google searches won’t do any harm.


If you think you are in need of a more personalized and professional answer, Unicode Solutions, a custom software development company in Delhi, India is always available to answer challenging queries.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Increase Leads and Sales with Digital Marketing

Do you know the average internet users get more than 12k ads every single month? Yes, that’s a huge number and this number alone shows us the stiff competition in the market to obtain new leads. A lead is a customer and your customers are the lifeline of your business and to have a prosperous business, you must utilize an efficient way to increase the lead generation process. Failing to do so implies an adverse consequence. So how will you fight this problem?

Well, we have something special for you today. Follow these top 5 digital marketing services hacks to ensure you generate an exceptional lead at rapid speed to increase your ROI.


Use your analytics tools: You have analytic tools with you, but are you using it effectively? As a marketer, you have a tremendous amount of customer data with you, but everyone is not interested to go through the sales funnel. The key here is to know the prospects who are genuinely interested in your product or services.

Use the analytic tools to gather valuable insight into the customers and personalize the marketing campaign according to their likings. Studies have proven that customers are more likely to interact with a campaign if it’s personalized according to their needs, they will show you other than a generic campaign.


Target where your audience is: There are many domains available where you can push your ads to obtain leads. However, we as a  digital marketing company want to advise that to run a campaign where your prospects generally spend more time. For example, people generally spend a lot more time on Facebook than twitter so if you are putting the same resource on both platforms it won’t give you a lot of results. Instead, concentrate your campaign where your targeted customers are spending most of their time to get a valuable result.


Make use of campaign tracking tool: You know your audience, you are running your campaign in the right place. However, do you know if it’s working or not? Running a digital marketing campaign doesn’t ensure a 100% success rate. There are many ongoing changes you must run to get the success. And to know if your campaign is working perfectly or not, you must integrate a tracking mechanism into your campaign. Go through the data this tool offers, find out any problem if you see one and fix them ASAP!


Engage People Directly: Tools will offer great insight, however, people still like to engage with the brand directly. Success on Facebook and other social media platforms, for example, is normally sparked by encouraging responses to your content and responding to prospects that do show an interest. This engagement method leads to conversations and possibly building a fruitful relationship. We, as a digital marketing company often makes use of this process for engaging with our prospects on a one-to-one basis and been remarkably successful with it.


Try different methods:
Digital marketing services come with many distinct types of advertising methods. Do not stick with only one, keep your mind open and try to explore most of them if not all. You never know which one will bring you success. So, try, test, observe and repeat!

There are many tips you can follow, but the above 5 are the most exceptional ones and if you follow up, you will reap benefits out of your digital marketing campaign for sure.

So are you ready to apply this digital marketing method or still sceptical about having digital marketing in the first place because you have a small business? If you are sceptical, then you must understand why digital marketing crucial for small businesses. If you want more information about digital marketing services, you can contact us. Who we are? We are one of the best digital marketing companies in Delhi, offering exceptional digital marketing service that generates qualified leads to boost your ROI.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.