Agility combined with design-­led engineering, cloud and analytics driven marketing results in great products, faster

Why digital marketing crucial for small businesses
Digital marketing company, Digital marketing services, Digital marketing agency, Best digital marketing services company in delhi, Best digital marketing agency in Delhi

The world has moved into the digital age, and millions of people are spending more and more time on digital platforms like never before. Marketers understand this fact and this is the reason they are investing a lot to attract new prospects through various digital platforms.

Marketing is all about engaging prospects at the right time at the right place, and if you think your clients are spending a considerable amount online, then that is where you need to go. Regardless of the type of your business, you can benefit immensely from digital marketing services. But if you still in doubt, this blog is meant for you. We will go through a few questions in detail so you can understand why it is important to subscribe to digital marketing today to secure business success rather spending a fortune on traditional marketing.

What is digital marketing?

Online marketing or Digital marketing is the marketing method of the global village. The world of digital marketing remains to grow and as long as technology continues to evolve, digital marketing will as well. It has managed to offer brands, not only a global platform to reach a larger audience, but also has helped to build awareness and promote businesses on a much larger, and more instant scale.

Digital marketing includes:

  1. Social media like Facebook, Twitter, or Instagram.
  2. Business networking sites like LinkedIn.
  3. Promotional ads.
  4. Paid pop-ups.
  5. Blogs, Articles
  6. Click bait links to viral content.

How digital marketing is taking over traditional marketing?

Traditional marketing methods can still be seen everywhere today; it has not totally been taken over by digital methods. Traditional marketing includes everything printed, such as flyers or newspaper ads, as well as radio and television adverts and billboards. They can still be useful as so many people will hear a radio advert, or pass a billboard on their way to home or work.

However, they are expensive to build and distribute, and there is limited interaction between the brand and the client. What’s more, marketing exercises such as radio ads or signboards/ billboards cannot be measured; how do you know how many people have listened or seen your advert, and who has positively acted upon it? With that in mind, digital marketing is taking over traditional marketing in methods such as:

  1. Reduced cost
  2. Higher exposure
  3. Level playing field
  4. Brand development
  5. Higher engagement
  6. Strategy refinement
  7. Real-time result analysis
  8. Huge return on investment
  9. Good for all stages of the fields

Direct interaction with your audience As you can see, online marketing is definitely superior for several reasons. The most significant thing to consider is that modern customers get more digital every day and, if we desire to thrill them and mesmerize them, we must be in the appropriate media. Their favourite ones, where they spend most of their time. That’s why digital marketing has gained so much ground than traditional marketing.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How much should you spend on Digital Marketing?

“How Much Should I Spend on Digital Marketing?” We hear this question a lot from owners of businesses of all sizes and shapes. The answer to this question is pretty simple, “it depends”, but we can understand this answer is never helpful!

In this blog, we will dig deeper into various aspects of digital marketing, and help you to understand just how much investment you must allocate to optimize, promotion and marketing of your brand/ website in order to find online business success.

By the time you have finished the blog, we are hopeful that you will get the answer to your question and will able to estimate how much you have to pay for the digital marketing services.

SEO: This is one of the most important parts of digital marketing and you should never neglect it. To stay ahead of your competitors, you must rank top in search engine and for that, you have to spend about 30 to 35 % of your digital marketing budget. If you have time and expertise, you can do this by yourself. However, if you hire a digital marketing company, they will offer you more professional results.

you’re serious about your business, you need SEO. It takes work to achieve the top spots and more work to stay there, but it will drive organic traffic and targeted leads. All you need to know about local SEO strategy.

YouTube Ads: India is one of the largest internet data consumers in the world and YouTube is one of the main reasons! Today, YouTube ads have become more relevant than traditional marketing methods. You can identify channels that match with your products and services, then you can contact the owner of the channel to land a deal. Sure, for viewers your ads can be intrusive, but if your ad is funny and able to grab the attention of the viewer, you can gain an attentive audience.

If you run YouTube ads well, you will see a positive ROI. You can spend about 8 to 10 % of your digital marketing budget on this method and you can adjust the investment based on the result.

Social Media Marketing: Spending on social media marketing channels makes sense, even if customers don’t find you through Facebook, Twitter or Instagram. Why? Because they will look for your assistance in social media platforms before they make any purchasing decisions and this is crucial. You must be active on social media so when your prospects are researching about your business, you show up and they know they can trust your product or services. Your Social media marketing budget must be at least 10 % of your total marketing budget. To get more traffic to your website or physical store, you can run ads as well, which will definitely increase the budget.

There are more digital marketing methods and the above-mentioned methods are favoured by many, so investing in them makes sense. According to independent research, by 2021 almost half of the marketing budget will run towards digital marketing methods.

So as a business owner, investing in digital marketing makes sense. So how much? Well, the answer remains exactly the same. Try new methods, analyse the data and invest in what works for you.

Never afraid of trying out new things. If you need more help or want an expert’s advice, feel free to contact one of the best digital marketing agency in India, working to help you increase your online footprint.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How Long Does It Take For A New Website To Appear On Google?

There’s no real and definitive time frame to know how long it can take for your website to appear in Google’s search result. SEO is a highly complex and technical process, which means it can take several days or even months to see your desired result. But how long you have to wait before your website begins ranking in Google’s search results?

While there’s no precise answer to this question, but here are some steps you can follow to estimate how long this process can take, and what you can do to speed up the ranking process with the help of digital marketing services:

Crawling and Indexing: The most essential part in order to make sure your site is discoverable by Google is by indexing it so Googlebot can access it. Also known as “spider”, Googlebot is Google’s web crawling bot, which means the search giant relies on this tool in order to fetch web pages. Googlebot generally adds documents it has collected to Google’s index and when the user types a phrase or word, Google pulls out all web pages pertaining to the search term from this index.

Sitemap: Although, Googlebot is capable to find your website, and there are few ways to do this. One of the most frequent methods used by digital marketing company like us is by creating a sitemap. This is an XML document file that lists every single page on your website. The XML file needs to store in your web site’s server and you must make sure it’s always there so the spider can check easily if there are any new changes on your website. Another great thing you can do with this XML file is, you can upload it into your Google Webmaster Tools, and this particular method can quicken the process of Google discovering your site since Google gets direct notification about the existence of your website.

Hyperlinks: Also, make a habit of sharing your website’s URL whenever you get an opportunity. Share the link in social media channels like Facebook, Twitter as well as make a habit to send links in different blog directories. One more thing you can do is interlink your web page with each other so visitors can navigate easily throughout different parts of your websites. If you have chances don’t think twice to post your links to other websites as well. Remember that the more you share your URL to the mass, the more visitors you will have and this will increase the chance of Google picking up your website effortlessly.

Quality content: You have done the above task and there’s possibility Google won’t crawl your web page unless you have good content on your website. It is crucial that you don’t have copy content, grammar error or spelling error in the website’s content. Try to add relatable images here and there and use proper and relevant titles. You can also contact the content marketing company for professional content writing. There are several other factors as well, however above mentioned topics are your basics and you must make sure it’s perfect.

The Timeframe: Depending on how you carry out the above-mentioned points, Google can generally discover your website within the first 40 days of website launch. Take help from the best SEO company in Delhi and this can reduce to almost half!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.