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Does Your Startup Need a Mobile Application
Mobile application development company

Oftentimes, we have seen that small business owners overlook the importance of mobile applications. The primary concern they have is how much does it cost to build a mobile app. And sometimes they think they do not need it because they have a website and it suffices. It’s not true at all. Virtually any business, despite its shape and size, can benefit from a mobile app. In fact, without the right mobile-business apps in today’s online marketplace, most businesses might not be able to prosper.


Find below top 3 reasons to understand why you should not overlook having a mobile app for business:


Engage with your customers: Mobile Application gives a chance to engage with customers directly. A mobile app does collect a lot of data such as user location, demographics, age, etc which later can be used to personalized marketing. A good mobile application development company can make an app that boosts customer engagement. This generally translates to more sales and increases company revenue. Clients can further connect with customer-service reps with one click through the app.


Promote your products: According to marketing research, the mobile application helps to fuel your business growth and boost credibility. Customers generally trust a business that has a dedicated mobile app. An app can be your benchmark which will help you to stand out among your competitors. Aside from your business promotion, a mobile application can also help to feature service and products to drive sales. For example, if you own a clothing store, you can send a time-sensitive coupon to your nearest app users and drive a flash sale.


Expand your customer base: You may already have a working website, that’s great! However, do not rely on the site entirely. Because the trend is shifting entirely to the mobile experience. In fact, according to marketing research, more than 42% of transactions will happen only through mobile in 2024 and this trend will grow. Do you see where future opportunities lie? You may think that a responsive website is enough for a better mobile experience. However, for eCommerce business having a responsive business will not give you the results you crave. Reasons? Well, you can find that in our previous blog:- mobile app vs. responsive website for eCommerce business. What’s more, mobile apps, particularly those blended with social media, can reach a younger demographic that might otherwise never find your business.


We hope by now you have understood the impact of a mobile application on your business. Hence, you must begin thinking about the implementation of your plan. Either you can develop your own or you can hire experts with experience of developing apps for a different industry. If you are thinking to opt for the later one, then we can help you out. We are leading iOS & Android Mobile app development company in Delhi available in the market to offer you the best solutions.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Future of Progressive web applications

PWA or better known as Progressive Web Apps are the known phenomenon of the global web development community. A couple of years ago, developers used to work separately for mobile and desktop compatibility. However, it is now past and today, people have better alternatives which are responsive Web Design. However, the development of Progressive Web Apps hasn’t stopped yet & in this blog, we will talk about a few of them.


Because Progressive Web Apps Are The Future


Truth be told, the native app market at the beginning was humongous. It did change the way customers interact with their handheld devices. However, trends are always changing. And, according to ComScore, people are not even installing 1 native app in a whole month! So, to get success out of a native app, it must be great. which is a tall demand for a business application.


From its inception, PWAs are gaining a lot of momentum. Business giants such as Microsoft, Google and Apple already moving away from the native applications. The reason is its inflexibility.


If you are still in doubt about hiring a web application development service provider. Then, here is something you need to know. Online platforms such as Starbucks and Twitter have already using PWA. In fact, the data show that they have reduced significant load time compared to their native counterparts. This led to more increased user experience and customer satisfaction. Both of them are an exceptional element for the growth of the business. So why won’t you move on


Still not convinced whether you should concentrate on PWA or not? Well, hopefully after reading some market research, we will be able to shake a few of your beliefs!


Pinterest’s PWA users spend more than 40% more of their time compared to their mobile site. Their engagement raised more than 55% and ad revenue also raised by more than 40%. More than 50% of users of Flipkart uninstalled native apps to use their PWA. Lancôme witnessed a 17 % boost in overall conversion and more than 50% boost in mobile session on iOS devices with their PWA.


So, what do you think? Hopefully, now you understand why you must consider PWA. With that said, are you ready to take your business to the next level? If yes, talk to the best web application development services company in Delhi today. We have helped many businesses in their migration process from native to PWA. And we will be happy to help you as well.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Difference between a Mobile App and a Web App?

Web applications and mobile apps are the most demanded platforms in the 21st century. For a non-technical person, there’s barely any difference. However, a knowledgeable person knows that they are different in many distinct and unique ways. These differences are not only just for the users but for the web application development services company as well.


  • Web Application needs an active internet connection all the time for it to work on your devices. On the other hand, a mobile app works even if you are not plugged in with WWW!


  • Web application most of the time relies on your server’s capability to get things done. No matter how powerful your PC configuration is, if the server is slow, you won’t get anything. Mobile App can create better business practices and utilize the full resource of the device and it barely depends on the server.


  • A web app has a standard code base over all platforms and all users are always using the exact same version. For a mobile app, finding out who is using which version is completely shrouded in mystery.


  • Want to use the web app? Simply type the URL and that’s it, you are done. For the mobile app, you must go to their respective online store to install and use the application.


  • If we talk about the cost, then our years of experience as a web and mobile application Development Company suggests that Mobile app development is a bit expensive. However, mobile application does perform a lot faster. See No. 2 point to know why.


  • Web app generally doesn’t follow any OS guidelines. Since a browser is what you need. So, there’s no need for approval. On the other hand, to upload the mobile app in the app store, the app owner must take approval from the store regulator.


  • A Mobile app has access to other native hardware components such as sensors like GPS, microphone, camera, etc., which improve customer interactions and experience, whereas web apps have a lack of such facilities.


So now you know the difference between a mobile app and a web app. If you’re interested in building your own mobile application or web app but worried about the cost. Please contact us for the more information, or get an estimate for the same. Who we are? We are Unicode Solutions, the best Mobile & web app Development Company in India.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.