When it comes to convenience, preferred, and usability, no one can beat the mobile application. In-fact, 80% of online shoppers favour apps over websites and 40% of smartphone users had made at least 1 purchase from their phone. 8 % desktop users that add product/ services to cart, 2.78% make an actual purchase and the rests get abandoned. On the other hand, on the mobile platform, the add to cart rate is 4.7% and the conversion rate is 80%! So definitely you must make use of mobile applications since it brings in more benefits on the table than the responsive web site. Here are some of the advantages of mobile apps:
Accessibility: To buy something from a website, the user has to enter the web address manually or look through a search engine. It might look like an easy job, but people do not enjoy this because it is quite hard to remember a URL or company’s name. And there’s always a chance that your prospects returned just because he/ she miss-typed something. On the other hand, by simply installing the application once, the user can visit your online marketplace anytime from anywhere.
Easy Marketing: Customer engagement boost business ROI. And with a mobile application, developed by the best mobile app development company in Delhi, you can take care of that pretty easily. You have the power to get in touch with the mobile app user at any time, simply by sending a notification. Have flash sales, offer and discount? You can send that by making use of the same notification without wasting money on marketing as well. All of these allow grab customer’s attention and help to build a stronger, more positive relationship with the customer.
Personalized: SalesForce discovered mobile apps fuels business growth and 62% of customers expect businesses to send personalized offers and if you are not doing this you are missing out a lot. Now, this personalization is not possible with a website but a mobile app can surely help in this regard. With a mobile app, you can collect the users’ locations, buying habits, past purchases, social media engagement and much more data to offer an exceptional tailor-made service that will attract your clients to make positive interactions.
The benefits of Mobile Apps over a responsive eCommerce are many, but it doesn’t mean you will neglect eCommerce websites completely. If you know ways to use an eCommerce Website, you can gain a lot from it. If you are ready to reap benefits out of mobile app technology, get in touch with the best Ecommerce website development company in Delhi, NOW!