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Mobile App Vs Responsive Website- Which one is Best for ECommerce Business?
Mobile App Development Company in Delhi, India

When it comes to convenience, preferred, and usability, no one can beat the mobile application. In-fact, 80% of online shoppers favour apps over websites and 40% of smartphone users had made at least 1 purchase from their phone. 8 % desktop users that add product/ services to cart, 2.78% make an actual purchase and the rests get abandoned. On the other hand, on the mobile platform, the add to cart rate is 4.7% and the conversion rate is 80%! So definitely you must make use of mobile applications since it brings in more benefits on the table than the responsive web site. Here are some of the advantages of mobile apps:


Accessibility: To buy something from a website, the user has to enter the web address manually or look through a search engine. It might look like an easy job, but people do not enjoy this because it is quite hard to remember a URL  or company’s name. And there’s always a chance that your prospects returned just because he/ she miss-typed something. On the other hand, by simply installing the application once, the user can visit your online marketplace anytime from anywhere.


Easy Marketing: Customer engagement boost business ROI. And with a mobile application, developed by the best mobile app development company in Delhi, you can take care of that pretty easily. You have the power to get in touch with the mobile app user at any time, simply by sending a notification. Have flash sales, offer and discount? You can send that by making use of the same notification without wasting money on marketing as well. All of these allow grab customer’s attention and help to build a stronger, more positive relationship with the customer.


Personalized: SalesForce discovered mobile apps fuels business growth and  62% of customers expect businesses to send personalized offers and if you are not doing this you are missing out a lot. Now, this personalization is not possible with a website but a mobile app can surely help in this regard. With a mobile app, you can collect the users’ locations, buying habits, past purchases, social media engagement and much more data to offer an exceptional tailor-made service that will attract your clients to make positive interactions.


Wrap Up:

The benefits of Mobile Apps over a responsive eCommerce are many, but it doesn’t mean you will neglect eCommerce websites completely. If you know ways to use an eCommerce Website, you can gain a lot from it. If you are ready to reap benefits out of mobile app technology, get in touch with the best Ecommerce website development company in Delhi, NOW!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Why Market Research is crucial for businesses?

Market research offers exceptional insight into your competitors, recognizes customers’ needs and preferences, buying patterns, market trends, market vulnerabilities and more. This is the reason a successful entrepreneur never skip market research. However, if you are missing this, then you are losing out a lot of opportunities. How? Well, below find the top 4 reasons:

Identify opportunity: Knowing what your customer needs and wants are necessary for business success. If you do not know what your customer wants then how you will sell them anything, right? Market research by professional marketing intelligence company in Delhi, India can identify your targeted audience and demography. This data will help you to understand your prospects in detail and you will be able to personalize your campaign so make positive clicks.

Lower Business Risks: You already know what your customer needs and how much they need. So there’s no chance of overstocking. When you know your customer, you can make use of the resources you have more efficiently which reduces the risk of wasting money, time and effort. Experienced Market research agency also can identify low-risk, high-reward areas where your company can expand or offer new services and products.

Read your competitors: Marketing research is a great tool you can make use of to do comparative studies and that is why marketers are tapping into marketing intelligence. You can analyze your businesses’ growth as well as the progress of your business rivals. By utilizing marketing intelligence, you can construct business policies that would keep you ahead of your competitors.

Testing: Before launching your product or service in mass, you must run a test drive. Why? Well, You can never be 100% sure about the success of your services and products. This test drive will ensure you are not making any big mistakes, even if it fails you won’t lose a lot and maybe most importantly, you will save your brand name from delivering bad services or products to the marketplace!

We have seen many business administrators skip market research and concentrate on the product & service development. If you are like that, then your business is destined to fail and we have already mentioned the reason above. What if you don’t have experience in marketing research? Well, we can take care of that. We are known as one of the best marketing research company in Delhi and we are here to share our knowledge to help you get the business success you deserve. So, are you interested?


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How Digital Marketing is helping Ecommerce to grow?

ECommerce is best known for selling and buying products or services over the World Wide Web. A platform, where the buyer and seller connect seamlessly. This industry has progressed so much in the last few years that more than a billion buyers are shopping online. Needless to say, the increasing number has raised the competition and to stay ahead one must think a unique approach to reach the audience. This is where digital marketing warriors can help. How? We are here to answer that!


SEO: Google is accountable for 96% of all mobile search traffic, and more than 90% of the total organic traffic. People who are in the top SERP results get astounding growth in traffic and overall sales. If you think that the top spot in SERP is reserved for elites, then you are thinking wrong. You can get help from an SEO services company in Delhi to dominate the SERP result. SEO offers every business a chance to compete and attract its share targeted traffic.


SEM: Don’t think SEM and SEO are the same things. Yes, they both fall under a digital marketing plan, however, they are destined to serve a different purpose. Want to promote your product faster? Search engine marketing services are a great tool that can fulfil your purpose with an affordable budget. This is a highly targeted marketing approach and you spend only on click. The ROI is astounding and you can expect a 140% higher click-through rate!


SMM: There are 3.499 billion active social media users. This number alone gives a chill to an eCommerce entrepreneur. 81% of all small and medium businesses use some kind of social platform to promote their services and products. However, as an eCommerce business owner, you must take social media more seriously. Why? Well, according to Social media marketing agency Today, a customer spends about 20- 40 of their money on brands who promote products in social media channels! So, do you need more clarification?


An E-commerce platform can’t increase Leads and Sales without Digital Marketing. Best Digital marketing services company could make it possible by grabbing maximum attention from the target audiences and helping out your business to convert those into sales. However, the digital marketing process must start from the beginning and from the beginning, we mean from the inception of your website.


Talk to an eCommerce design and development company in Delhi about your goal so they can build your eCommerce site by adhering to digital marketing guidelines. Interested to know more? Pick up your phone and get in touch with Unicode Solutions, the best digital marketing services company in Delhi.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.