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Best Website Designing and Development Company in Delhi, India
Best website designing and development company in Delhi, India

Unless you are a business owner whose goal is not to drive more sales and revenue, you must have a website. Your website can be the best marketing tool you have at your disposal, so long as you get a good design and use it well. Today, owning a website won’t cost you a fortune like it used to do in the early 20s. A website is your front door that is open 24/7 and it’s not only about selling your product or services- it’s a way of offering appreciation to your customers.


However, many business owners fail to see the merit in having a website, simply because their companies had done well for years without one. Jumping on the internet bandwagon seemed pointless or premature. If your thinking is one of them, you must consider this blog to know why having a website made by top website designing and development company matters:


Search engine visibility: The search engine is essential for every day to day life. More than a million searches are being made every day and the numbers are only coming from Google! There are other search engines and business who scores on top of them tend to earn a lot of revenue and grow really fast with the help of search engine optimization services company. If you want to use this search engine to drive revenue the primary ingredient is- a website!


Boost confidence: We all are sceptics. More than 50% of online shoppers have said that they only trust a service provider or shop if they have a functional website. If you don’t have a website, needless to say, how much you are losing. However, just don’t build a website for the sake of having it. Take help from the best website designing and development company in Delhi like Unicode Solutions. Why? Well, many design aspects need to be taken care of to draw your customers’ attention. Read how website designing will increase sales and conversion.


Accessible 24/7: With a website, you can offer information to customers
24/7, 365. You can have your store hours, phone number, location, directions, products you sell, the services you provide, customer reviews, FAQ page, etc. in one single place. available to your customers at all hours of the day, every day of the year. Think about how much time you or your representatives waste on the call giving out that data. Your website is just another employee, but it never calls in sick, never takes a lunch break, never takes a holiday, and always available to work on the weekend!


Take on the behemoth: Did you know that if you have a website, you can fight the Goliaths in your industry? Yes, it is possible, if you have placed good SEO strategies. If the site is optimized for search, you will get more customers and as a result, your revenue will increase as well. A website offers business owners an opportunity to fight with the big names without breaking the budget limit. With the right local SEO strategies and professional push, you can take a search engine spot that people will notice, no matter how small your business is.


So, you think you don’t need a website because you’re on Insta or Facebook. Great, so is every business in the world.


Yes, social media channels are very crucial for business pages, but to make the most out of the internet, you must have a website as well. There are numerous benefits of having a website made by a professional company. And a few Google searches won’t do any harm.


If you think you are in need of a more personalized and professional answer, Unicode Solutions, a custom software development company in Delhi, India is always available to answer challenging queries.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Increase Leads and Sales with Digital Marketing

Do you know the average internet users get more than 12k ads every single month? Yes, that’s a huge number and this number alone shows us the stiff competition in the market to obtain new leads. A lead is a customer and your customers are the lifeline of your business and to have a prosperous business, you must utilize an efficient way to increase the lead generation process. Failing to do so implies an adverse consequence. So how will you fight this problem?

Well, we have something special for you today. Follow these top 5 digital marketing services hacks to ensure you generate an exceptional lead at rapid speed to increase your ROI.


Use your analytics tools: You have analytic tools with you, but are you using it effectively? As a marketer, you have a tremendous amount of customer data with you, but everyone is not interested to go through the sales funnel. The key here is to know the prospects who are genuinely interested in your product or services.

Use the analytic tools to gather valuable insight into the customers and personalize the marketing campaign according to their likings. Studies have proven that customers are more likely to interact with a campaign if it’s personalized according to their needs, they will show you other than a generic campaign.


Target where your audience is: There are many domains available where you can push your ads to obtain leads. However, we as a  digital marketing company want to advise that to run a campaign where your prospects generally spend more time. For example, people generally spend a lot more time on Facebook than twitter so if you are putting the same resource on both platforms it won’t give you a lot of results. Instead, concentrate your campaign where your targeted customers are spending most of their time to get a valuable result.


Make use of campaign tracking tool: You know your audience, you are running your campaign in the right place. However, do you know if it’s working or not? Running a digital marketing campaign doesn’t ensure a 100% success rate. There are many ongoing changes you must run to get the success. And to know if your campaign is working perfectly or not, you must integrate a tracking mechanism into your campaign. Go through the data this tool offers, find out any problem if you see one and fix them ASAP!


Engage People Directly: Tools will offer great insight, however, people still like to engage with the brand directly. Success on Facebook and other social media platforms, for example, is normally sparked by encouraging responses to your content and responding to prospects that do show an interest. This engagement method leads to conversations and possibly building a fruitful relationship. We, as a digital marketing company often makes use of this process for engaging with our prospects on a one-to-one basis and been remarkably successful with it.


Try different methods:
Digital marketing services come with many distinct types of advertising methods. Do not stick with only one, keep your mind open and try to explore most of them if not all. You never know which one will bring you success. So, try, test, observe and repeat!

There are many tips you can follow, but the above 5 are the most exceptional ones and if you follow up, you will reap benefits out of your digital marketing campaign for sure.

So are you ready to apply this digital marketing method or still sceptical about having digital marketing in the first place because you have a small business? If you are sceptical, then you must understand why digital marketing crucial for small businesses. If you want more information about digital marketing services, you can contact us. Who we are? We are one of the best digital marketing companies in Delhi, offering exceptional digital marketing service that generates qualified leads to boost your ROI.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top Ways To Re-engage Dead Leads With Email Marketing

According to Radicati, by 2020, total email users on this planet will be 3 billion! Email drives revenue. For each dollar you spend, you can expect an average return of $38. What we want to say is, email marketing has a notable advantage in the field of marketing. However, as a top bulk email marketing Service Company in Delhi, India, we know this is a challenging domain. Sometimes, your targeted audience might interact or engage with your brand, but they can lose enthusiasm. Yes, this is a particular situation, hated by many. However, with the right marketing and rearranging approach, you can improve the situation.


Before we give you the tips, it is better to find out why prospects are ignoring your emails in the first place. So let’s look at some destructive practices, followed by many, and if you are one of them, stop it right away!


  • Nobody loves to see the same old messages popping up every now and then. People need to read your communication to realize what they will get by making a deal with you. If you are constantly sending emails, you are basically spamming them. And they will block you right away.


  • Your audience most of the time spending time crawling through the web and they know how click baits worked pretty well. In fact, most probably they even read all the catchy lines by themselves! So, if you have been using clickbait lines to drive marketing success, as a top bulk email marketing service provider, we would like to say, you are on the wrong path and you are deliberately messing with your brands’ image.


  • Mobile users are taking over desktop use and most of the time your users generally open the email on their mobile phone. So while designing your email content, make sure it is well optimized so mobile users can read the content effortlessly. If the content is not optimized, your targeted audience will simply delete the email and every hope is lost!


Is there a way to these challenges?


Of course. There are a few steps you can take to bring back those abandoned leads. Find bellow the most effective ways.


  • The customer feels privileged when they receive special offerings from a brand or business. For instance, you can send some surveys where if they answer they will be able to redeem a coupon. Remember, rewards are always exciting news for me, you and your prospects.


  • Review and surveys are a great way to benchmark your business. Ask your customer to review your service or product and change things accordingly. If follow your prospect’s feedback they will feel valued and they will stick to your business.


  • If you have been sending emails without analyzing customer data, it is highly likely you are missing most of your target. Filtering your target audience is crucial to driving successful campaigns. Yes, segmentation is quite a difficult task. However, you can always take Uses of A.I and Machine Learning in Email Marketing to do the job efficiently.


  • Go through the past purchase record and examine why last time your customer did buy from you. Analyze everything and use the data to know your customer’s requirements and send a personalized email. Everyone loves personalized content and why your customers would be different? If you do not know how to get customer insight, you can consider help from best website designing and email marketing services company.

End note:


Use the method above and bring back those fallen leads. If you need professional help, the top digital marketing services company in Delhi is just one call away!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.