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Do you know the average internet users get more than 12k ads every single month? Yes, that’s a huge number and this number alone shows us the stiff competition in the market to obtain new leads. A lead is a customer and your customers are the lifeline of your business and to have a prosperous business, you must utilize an efficient way to increase the lead generation process. Failing to do so implies an adverse consequence. So how will you fight this problem?

Well, we have something special for you today. Follow these top 5 digital marketing services hacks to ensure you generate an exceptional lead at rapid speed to increase your ROI.

Use your analytics tools: You have analytic tools with you, but are you using it effectively? As a marketer, you have a tremendous amount of customer data with you, but everyone is not interested to go through the sales funnel. The key here is to know the prospects who are genuinely interested in your product or services.

Use the analytic tools to gather valuable insight into the customers and personalize the marketing campaign according to their likings. Studies have proven that customers are more likely to interact with a campaign if it’s personalized according to their needs, they will show you other than a generic campaign.

Target where your audience is: There are many domains available where you can push your ads to obtain leads. However, we as a  digital marketing company want to advise that to run a campaign where your prospects generally spend more time. For example, people generally spend a lot more time on Facebook than twitter so if you are putting the same resource on both platforms it won’t give you a lot of results. Instead, concentrate your campaign where your targeted customers are spending most of their time to get a valuable result.

Make use of campaign tracking tool: You know your audience, you are running your campaign in the right place. However, do you know if it’s working or not? Running a digital marketing campaign doesn’t ensure a 100% success rate. There are many ongoing changes you must run to get the success. And to know if your campaign is working perfectly or not, you must integrate a tracking mechanism into your campaign. Go through the data this tool offers, find out any problem if you see one and fix them ASAP!

Engage People Directly: Tools will offer great insight, however, people still like to engage with the brand directly. Success on Facebook and other social media platforms, for example, is normally sparked by encouraging responses to your content and responding to prospects that do show an interest. This engagement method leads to conversations and possibly building a fruitful relationship. We, as a digital marketing company often makes use of this process for engaging with our prospects on a one-to-one basis and been remarkably successful with it.

Try different methods: Digital marketing services come with many distinct types of advertising methods. Do not stick with only one, keep your mind open and try to explore most of them if not all. You never know which one will bring you success. So, try, test, observe and repeat!

There are many tips you can follow, but the above 5 are the most exceptional ones and if you follow up, you will reap benefits out of your digital marketing campaign for sure.

So are you ready to apply this digital marketing method or still sceptical about having digital marketing in the first place because you have a small business? If you are sceptical, then you must understand why digital marketing crucial for small businesses. If you want more information about digital marketing services, you can contact us. Who we are? We are one of the best digital marketing companies in Delhi, offering exceptional digital marketing service that generates qualified leads to boost your ROI.

According to Radicati, by 2020, total email users on this planet will be 3 billion! Email drives revenue. For each dollar you spend, you can expect an average return of $38. What we want to say is, email marketing has a notable advantage in the field of marketing. However, as a top bulk email marketing Service Company in Delhi, India, we know this is a challenging domain. Sometimes, your targeted audience might interact or engage with your brand, but they can lose enthusiasm. Yes, this is a particular situation, hated by many. However, with the right marketing and rearranging approach, you can improve the situation.

Before we give you the tips, it is better to find out why prospects are ignoring your emails in the first place. So let’s look at some destructive practices, followed by many, and if you are one of them, stop it right away!

• Nobody loves to see the same old messages popping up every now and then. People need to read your communication to realize what they will get by making a deal with you. If you are constantly sending emails, you are basically spamming them. And they will block you right away.

• Your audience most of the time spending time crawling through the web and they know how click baits worked pretty well. In fact, most probably they even read all the catchy lines by themselves! So, if you have been using clickbait lines to drive marketing success, as a top bulk email marketing service provider, we would like to say, you are on the wrong path and you are deliberately messing with your brands’ image.

• Mobile users are taking over desktop use and most of the time your users generally open the email on their mobile phone. So while designing your email content, make sure it is well optimized so mobile users can read the content effortlessly. If the content is not optimized, your targeted audience will simply delete the email and every hope is lost!

Is there a way to these challenges?

Of course. There are a few steps you can take to bring back those abandoned leads. Find bellow the most effective ways.

• The customer feels privileged when they receive special offerings from a brand or business. For instance, you can send some surveys where if they answer they will be able to redeem a coupon. Remember, rewards are always exciting news for me, you and your prospects.

• Review and surveys are a great way to benchmark your business. Ask your customer to review your service or product and change things accordingly. If follow your prospect’s feedback they will feel valued and they will stick to your business.

• If you have been sending emails without analyzing customer data, it is highly likely you are missing most of your target. Filtering your target audience is crucial to driving successful campaigns. Yes, segmentation is quite a difficult task. However, you can always take Uses of A.I and Machine Learning in Email Marketing to do the job efficiently.

• Go through the past purchase record and examine why last time your customer did buy from you. Analyze everything and use the data to know your customer’s requirements and send a personalized email. Everyone loves personalized content and why your customers would be different? If you do not know how to get customer insight, you can consider help from best website designing and email marketing services company.

End note:

Use the method above and bring back those fallen leads. If you need professional help, the top digital marketing services company in Delhi is just one call away!