Despite all the negative buzz, the infusion of AI with email marketing has shaken the belief of most gruesome skeptics. The reason is obvious; Email generates $38 for every $1 spent, which is a shocking 3,800% ROI, making it one of the most powerful and efficient options available out there. According to Statista in Global email users in 2019 has amounted to 3.7 billion. This figure is set to grow to 4.3 billion in 2022 and you can attract each one of them!
AI and Machine Learning has the potential to optimize five key areas of any email marketing campaign they are as follows:
The Right Content: Content is the most important part of a successful marketing strategy that could benefit from AI. What kind of content is most impactful? This is a question that marketers used to struggle to get an answer while making content. However, things have changed with the help of AI. Today AI can analyze the vast amount of customer and marketing data to set several ESP like subject lines, Phrase, body text and CTA’s which will increase the effectiveness of marketing.
Run smarter campaign: Based on the data and machine learning, the AI-powered email platform can use personalized natural language to make marketing lines from scratch which will look and sound like they were written by professionals. Imagine how much time and cost AI can save in addition to increasing the effectiveness of overall email marketing, needless to mention that all the data collected on what worked and what didn’t can be used later on boosting your next email campaign as well.
Data segmentation: By looking at customer interaction, marketing trend and purchasing patterns, AI and machine learning can segment your customer list according to their interest in particular groups. With segmentation and a better understanding of the prospect’s interest, demography, and behaviour, AI can reduce stress significantly to build tailor-made content and email campaign.
Automate email frequency: With AI automation, marketers have the capacity to email specific clients at specific times that they are most likely to open it. The frequency at which emails are sent can additionally be configured, with the goal of optimization.
Efficient testing: Tests performed by AI is more robust that the general A/B testing. AI can promptly distinguish recent trends, can make accurate predictions and even recognize the distinction between tests that used to go unnoticed earlier. Some powerful AI used by professional Email marketing companies can make significant and crucial changes on the fly, dodging revenue loss.
Are you interested in AI-powered email marketing? If you think your customer base is not huge and you don’t need it the right way, well, you are making your competitor’s life easy. Many bulk email service providers offer they’re curated AI-powered email service for small businesses at a reasonable cost. If you really want to boost your business with AI-powered email marketing, give us a shout out at Unicode Solutions. Our service is designed to fulfill every business, irrespective of shape and size. AI-powered email marketing from a professional Email marketing company can guarantee a significant boost in ROI which means your investment will be worthwhile for many years to come.