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How Important is SEO for small businesses?
Best Digital Marketing Services Company in Delhi

If you are a small business owner and not using SEO, you are losing a lot of opportunities. 70,000 searches are being made every second, and with SEO services you can get high organic traffic and also you can target every one of them. With over 70% of customers searching for services and products online, and the number is only going to grow with each passing day. As a business owner, you simply can’t overlook this convenient solution to expand your business size.

How SEO helps?

Be Idle for search engine & user: User experience is a synonym to business success. And SEO service can help to create a crisp, clean, and well-structured website. With interactive and easy navigation, visitors are bound to spend a prolonged time. This will reduce the bounce rate and increase page views. When people spend so much time on your website, they will build a sense of trust. Which will later translate into sales? With that said, a user-friendly and content-rich website is preferred by search engines. Hence, you will rank in SERP pretty well besides making more sales.

Bolster business: According to market research companies in Delhi, users only visit the top 5 search results. What does it mean? Well, if you are ranking in the top tier of SERP, you will draw a lot of attention. This will boost the click-through rate and boost the overall ROI. Also know about how much SEO costs, you can get help here. Besides this, a good SEO strategy can drive a minimum 14.6% conversion rate.

Consistent service: The number of people accessing the website is growing. In fact, mobile devices are mostly favoured platform for many to access WWW. SEO optimized websites by best SEO company take the least loading speed. And they do work on every device. Thus, it is much more comfortable for the users to run through your website in any device they prefer.

For a successful business, a brand means everything. With higher search engine ranking, responsive design, good content and faster loading speed, you are definitely going to see the result. No matter your business shape and size, SEO is a process that can be personalized according to your budget. So what are you waiting for? Make use of SEO today and secure your businesses’ tomorrow. Get in touch with the best SEO agency in Delhi for more information.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Increase the closure rate of leads by digital marketing services

The search engine drives more than 90% of all website traffic. The top major search engines are Google ( 81.5%). Bing (4.8 %) and Yahoo (1.64%). SEO has a 14.6% conversion rate. If you compare with traditional outbound methods it is only 1.7%. For every $1 spent on digital marketing services, businesses can expect an average of $2 in return. However, to get this kind of numbers, you must place an exceptional digital marketing strategy in place. Want to know how?

We have built a list of the most popular digital marketing strategies, and come up with some best practices that you can use as you implement your digital marketing efforts to Increase the closure rate.

Practice Lead Nurturing: There is no doubting the fact that lead nurturing is essential to every business’ sales funnel. If not nurtured properly, only a tiny part of the leads you capture will move through the sales funnel. So, nurturing prospects for developing business end results is a critical process. Hence, you must devise and implement a strong and efficient lead nurturing strategy to achieve your business goal. Now, this can be a daunting task, unless you make use of a CRM software development company for CRM software!

Set Higher Standards: Most of the B2B business marketers only crave for quality leads. You may get thousands of leads, but if it doesn’t get converted, then what’s the point, right? Hence, entrepreneurs are considering quality over quantity. If you don’t have a professional digital marketing agency by your side, you will lose money in gaining bad leads. So it is imperative that you contact an experienced digital marketing service company, who knows their stuff.

Lead scoring: It is an exceptional strategy that helps to prioritize your prospects according to their willingness to buy. A digital marketing strategy can understand customer’s needs by following through social media feeds. People who are showing positive response get higher numerical ranking. The lead scoring method helps sales reps to concentrate on quality leads only. As a result, it improves the revenue contribution and conversion rate of the lead campaign.

Using a strategic approach is the answer to overcoming your competitors online & to Increase the closure rate. To be precise, don’t overlook to put a proper digital marketing service for your digital marketing campaign. So are you ready to increase leads and sales with digital marketing? If you are, then get in touch with the best digital marketing agency in Delhi now.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Improve performance of Web Applications

In this age of same-day delivery, seamless updates, in other words, high customer service expectations, your clients simply are not going to wait very long for your application to download. According to market studies by Bing, a 10ms increase in page load time costs the site $250K in revenue annually.  And getting that last drop of performance may do the magic to improve your clients’ experience. Read below the top 4 tips and learn how to improve your web apps’ general performance!


  • Avoid unnecessary redirections. Best web application development service companies in Delhi know this. And if you study the top 100 web apps, you will see the use of redirections rarely. Because they could increase the speed of their pages by 10% by not performing a redirect.


  • Load balancers are an exceptional method that can improve performance significantly. This method is used by many web app development companies throughout the world. It prevents one server from being overloaded while other servers wait for traffic. So while you are building a web app, make sure you remember to implement this feature.


  • If the pages don’t load up within 3 seconds, people will leave your application. So, you have just 3 seconds to hook a new user to your application. So obviously web app development service providers look for interesting ways to improve the loading speed. One such method is web caching. In this method the shared page elements such as CSS, JavaScript, images, etc. are downloaded and stored closer to the user. So while one trying to access the content, instead of querying the webserver again, it fetches the data from the nearest data point.


  • Your hosting plan can make or break things! Yes, it can go that far. No matter how well optimized your web app is, the reliability solely depends on the hosting. If you use shared hosting, you will get limited bandwidth. Limited bandwidth means slow to load and occasional crashes. Dedicated hosting, on the other hand, is totally a different story!


Always remember, performance is key to business revenue. The animation, images, and videos may look great, but if it’s taking more than 10 seconds to load, your app won’t perform. Go through the 4 points above to ensure that everything is optimized and running as efficiently as possible. Your customers will remember that you have made something great. If you need professional help, make sure to contact the best web app development company in Delhi Unicode Solutions.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.