Even though you may not involved with digital marketing services, you can’t be unaware of the fact that videos have taken content marketing by storm and there’s no secret that it’s getting popular.
A study conducted by Wyzowl shows that business more than 62% have begun using video content marketing services. Out of that, more than 80% of business owners think that video is one of the most crucial parts of their digital marketing strategies. Video marketing is growing at an extreme speed and market research proves that it will reach great heights in the future. We have studied & brought the top 5 reasons for you to add video in your digital marketing strategy:
The video brings Great ROI: Let’s bring some more exciting figures here! Do you know more than 80% of business owners say that video offers great returns. Even though the production of video and cost involved with the development of the video is not cheap, it is effective and pays off big time. Besides, video editing tools are becoming more convenient to use and becoming more affordable to own. And even you don’t need a high-end camera to capture the video, your smartphone can do decent video recording as well.
We’re living in a very congested and noisy online world. Finding ways to stand out and showcase your creativity can appear like a daunting task. However, numbers like this show us that there’s still a method to make a difference.
Easy Engagement: Let’s be realistic, what would you preferably do? Browse through an extensive article or see a video for the information you need. Most possibly, you also will pick the second option and the ease that video provides while presenting the essential information has given it a number one choice amongst the customers. The most enjoyable part regarding this is your customers can engage with your business, they can share and comment on the video. Video helps in engaging with your prospects with any reading done on their part. When making a video, it is recommended to include a call to action to engage your customers.
Make your customer’s life easier: Going to launch a new service or product? Create a video to explain how it works. 98% of users say they’ve seen an explainer video to find more about a product or service. That is why more than 40% of businesses who use video marketing said that they have an explainer video on their website. Of those businesses, more than 80% said that their homepage explainer video was effective.
Improve SEO ranking: Google has long known that users like to watch videos. As a result, Google heavily rewards websites that have videos. Websites that have quality videos can usually outrank Web sites.
Behind the direct benefit that Google offers upon web pages with videos, there are other advantages as well. Google keeps track of how long visitors stay on your website. If visitors are watching a video for several minutes, this indicates a longer average time on site, which Google tends to compensate with increased page rankings.
Video Build Trust: Trust is the building block of successful sales and lead conversion. However, in today’s world, building trust is somewhat daunting task. Building trust and a long-lasting relationship are the two biggest reasons for having digital marketing in the first place. So it is crucial to showcase essential and relevant information to customers.
Give Video a Chance
If you ask any digital marketing company to help with acquiring new leads with the help of digital marketing, we can guarantee they will add videos as an imperative part of the marketing approach.