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5 Reasons to Include Video Marketing in 2020
Digital Marketing Company in Delhi, Digital Marketing Agency in Delhi

Even though you may not involved with digital marketing services, you can’t be unaware of the fact that videos have taken content marketing by storm and there’s no secret that it’s getting popular.

A study conducted by Wyzowl shows that business more than 62% have begun using video content marketing services. Out of that, more than 80% of business owners think that video is one of the most crucial parts of their digital marketing strategies. Video marketing is growing at an extreme speed and market research proves that it will reach great heights in the future. We have studied & brought the top 5 reasons for you to add video in your digital marketing strategy:

The video brings Great ROI: Let’s bring some more exciting figures here! Do you know more than 80% of business owners say that video offers great returns. Even though the production of video and cost involved with the development of the video is not cheap, it is effective and pays off big time. Besides, video editing tools are becoming more convenient to use and becoming more affordable to own. And even you don’t need a high-end camera to capture the video, your smartphone can do decent video recording as well.

We’re living in a very congested and noisy online world. Finding ways to stand out and showcase your creativity can appear like a daunting task. However, numbers like this show us that there’s still a method to make a difference.

Easy Engagement: Let’s be realistic, what would you preferably do? Browse through an extensive article or see a video for the information you need. Most possibly, you also will pick the second option and the ease that video provides while presenting the essential information has given it a number one choice amongst the customers. The most enjoyable part regarding this is your customers can engage with your business, they can share and comment on the video. Video helps in engaging with your prospects with any reading done on their part. When making a video, it is recommended to include a call to action to engage your customers.

Make your customer’s life easier: Going to launch a new service or product? Create a video to explain how it works. 98% of users say they’ve seen an explainer video to find more about a product or service. That is why more than 40% of businesses who use video marketing said that they have an explainer video on their website. Of those businesses, more than 80% said that their homepage explainer video was effective.

Improve SEO ranking: Google has long known that users like to watch videos. As a result, Google heavily rewards websites that have videos. Websites that have quality videos can usually outrank Web sites.

Behind the direct benefit that Google offers upon web pages with videos, there are other advantages as well. Google keeps track of how long visitors stay on your website. If visitors are watching a video for several minutes, this indicates a longer average time on site, which Google tends to compensate with increased page rankings.

Video Build Trust: Trust is the building block of successful sales and lead conversion. However, in today’s world, building trust is somewhat daunting task. Building trust and a long-lasting relationship are the two biggest reasons for having digital marketing in the first place. So it is crucial to showcase essential and relevant information to customers.

Give Video a Chance
If you ask any digital marketing company to help with acquiring new leads with the help of digital marketing, we can guarantee they will add videos as an imperative part of the marketing approach.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Uses of A.I and Machine Learning in Email Marketing

Despite all the negative buzz, the infusion of AI with email marketing has shaken the belief of most gruesome skeptics. The reason is obvious; Email generates $38 for every $1 spent, which is a shocking 3,800% ROI, making it one of the most powerful and efficient options available out there. According to Statista in Global email users in 2019 has amounted to 3.7 billion. This figure is set to grow to 4.3 billion in 2022 and you can attract each one of them!

AI and Machine Learning has the potential to optimize five key areas of any email marketing campaign they are as follows:

The Right Content: Content is the most important part of a successful marketing strategy that could benefit from AI. What kind of content is most impactful? This is a question that marketers used to struggle to get an answer while making content. However, things have changed with the help of AI. Today AI can analyze the vast amount of customer and marketing data to set several ESP like subject lines, Phrase, body text and CTA’s which will increase the effectiveness of marketing. 

Run smarter campaign: Based on the data and machine learning, the AI-powered email platform can use personalized natural language to make marketing lines from scratch which will look and sound like they were written by professionals. Imagine how much time and cost AI can save in addition to increasing the effectiveness of overall email marketing, needless to mention that all the data collected on what worked and what didn’t can be used later on boosting your next email campaign as well.

Data segmentation: By looking at customer interaction, marketing trend and purchasing patterns, AI and machine learning can segment your customer list according to their interest in particular groups. With segmentation and a better understanding of the prospect’s interest, demography, and behaviour, AI can reduce stress significantly to build tailor-made content and email campaign.

Automate email frequency: With AI automation, marketers have the capacity to email specific clients at specific times that they are most likely to open it. The frequency at which emails are sent can additionally be configured, with the goal of optimization.

Efficient testing: Tests performed by AI is more robust that the general A/B testing. AI can promptly distinguish recent trends, can make accurate predictions and even recognize the distinction between tests that used to go unnoticed earlier. Some powerful AI used by professional Email marketing companies can make significant and crucial changes on the fly, dodging revenue loss.

Are you interested in AI-powered email marketing? If you think your customer base is not huge and you don’t need it the right way, well, you are making your competitor’s life easy. Many bulk email service providers offer they’re curated AI-powered email service for small businesses at a reasonable cost. If you really want to boost your business with AI-powered email marketing, give us a shout out at Unicode Solutions. Our service is designed to fulfill every business, irrespective of shape and size. AI-powered email marketing from a professional Email marketing company can guarantee a significant boost in ROI which means your investment will be worthwhile for many years to come.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How much does it cost to build a mobile app?

According to ComScore, smartphone users generally spend more than 85 percent of their time on mobile apps rather than spending time on the website. In 2017, there were 178 billion app downloads, That number has grown and is growing at a rapid speed and it is estimated that in 2022 the number will grow to 258 billion- an astounding 45% overall increase! Obviously, these are attractive numbers and no matter what your business domain is, you can take a bite out of the biggest pie in the market by having a mobile app. However, the main concern here is, how much it costs, right?

Well, to be honest, there’s no single answer that is idle to this question, when it comes to developing a mobile application, the cost varies depending on many things. A lot of factors like the platform, features, 3rd party API, add-ons, and its complexity must be taken into account while estimating a price. Confused? Well, let’s know the top 4 variables first that affect mobile application development most.

Business Model: Before getting or estimating an app price, you must be clear about the purpose of your mobile application. You must be clear about how the application will bring value to your business model. Will your application directly help to generate revenue? Or you want the mobile application as a tool for your customers to help you distinguish your business from your competitors? Is your app itself is the product, and selling it as your primary business model? The unique model of your business will categorize your mobile application, the goal of your mobile app development project, and the technologies you will need to bring your project to life- these are essential factors and will definitely affect your price.

Platform: There used to be 3 major platforms in the world of the mobile app. However, in today’s market, you have to only concentrate about two. One is Apple’s iOS and another one having the biggest market share is Google’s Android. Both platforms have good numbers of users and if you want maximum reachability, considering you have a bigger budget, you can get in touch with a mobile application development company, who can build an application for both of the platforms.

Functionality: Estimating overall mobile application cost is similar to buying a car. There’s a base price for an app and the more feature you want the application development will grow. When you are considering to develop a mobile application recognize what are the feature can be implemented in the basic app and make sure you leave space to add more features and above these, you must be clear about the underlying technologies to estimate your app development budget.

Design & Development: If you have figured out all the above points, let’s consider the main aspect which is app design and development itself. The cost will depend majorly on the development of your selected mobile application development company’s hourly rate and how fast you need the app. Depending on how your organization is structured, there will be additional costs associated with expenses like on planning, administration, marketing, infrastructure, and deployment. Talk to your preferred mobile application development company and let them know you need total transparency about the working hours and working rates and tax applications.

So what do you think? Do you clearly understand your Business Model, Platform, and Functionality? Have you selected a mobile app development company to fulfil your needs? If not, then you can get in touch with Unicode Solutions, one of the best mobile application development company in Delhi. Our service is not stuck with app development. We also offer affordable website design, SEO, web app development for business and individual needs. Get in touch with us for more information.

You might be interested in our previous mobile app related post. Go ahead, have a look here!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.