The controversy continues as to if digital marketing is taking over traditional marketing or not. Many believe that digital marketing has already taken over the market and traditional marketing barely exists in the age of the internet today.
It is true that digital platforms are increasingly getting associated with marketing schemes and everyday life. In such circumstances, it’s essential to understand the key benefits of digital marketing before taking the ultimate decision. So in this blog, we will discuss some of the very essential points that might show us the answer to the year-long debate of ” Is digital marketing really inferior to traditional marketing”?
- Cost savings:
While big corporations or conglomerate don’t even think twice about spending a huge amount on marketing, it is, however, a major concern for small and medium-sized businesses. A digital marketing strategy provides a more affordable and efficient alternative to the traditional marketing method like TV ads and hoardings.
- Huge ROI and effective:
Business success is synonymous with ROI ( (return on investment). It is a proven fact that digital marketing company offers a great return on a small investment. For instance, if you select SMS marketing, you can make sure more than 45% engagement rate and can interact directly with your prospects. With traditional marketing this is not the story though, you have to set a quite high budget to spread your brand name and you can’t directly communicate with your clients as well.
The great thing about digital marketing is, you have the power to track every single thing. Where traditional marketing won’t give you this feature. With digital marketing campaign, you will know almost instantly how and social media ads are running or if your SMS content is generating enough curiosity or not. No matter what platform you choose like Facebook , Linkdin or twitter, you will get a tool where you will be analysing your campaign data to strengthen your campaigns’ effectiveness.
- Global Reach:
Everyone will agree that the digital medium can spread your campaign globally with little effort. This allows small and medium businesses a rare opportunity to go across the border to spread their wings without breaking their bank!
- Brand development:
Business can build a strong brand or even can compete with larger fish if they have well established digital marketing platform. A well designed and simple website, an article page featuring great and useful content, and active social media challenge are some of the ways by which a business can build a strong presence in the market.
Now, we all can see that digital marketing has the upper hand in very important aspects compared to traditional marketing. Also, know the cost of digital marketing.