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Web Application Development Frameworks will rule in future
Web application development company

The framework has become an essential and integral part of web development. And with growing demand, the standard of these frameworks and complexity is also rising at a tremendous speed. And to keep up with the demand and complexity, there are many web application development frameworks in the marketplace. However, which one is the most suitable for your web application needs? The funding can be difficult, but not impossible. Find out the list of top frontend and backend web development frameworks in 2020 below:

Top Backend Framework for 2020:

Ruby on Rails: This is an open-source web application framework that makes use of the Ruby programming language. It is designed originally for use with an agile development methodology and offers the advantages of rapid development.

Developed by Microsoft, .NET Framework comes with an extensive library. This library helps coders to manage a host of programming problem with ease. Dot Net is generally used in Microsoft’s IIS web server.

The use of this framework is growing and it will grow in 2020 as well. It is an open-source web application framework, written in Python and follows the model-view-controller architectural structure. Django was first developed for the management of news web sites for The World Company.


Top Frontend Framework for 2020:

Angular JS: Built by search engine giant Google, Angular JS was primarily designed for single-page applications. However, since its inception, the developers have enhanced its capability to meet the growing demand. Many web application development service provider adores this framework because the community is huge. Anglers are smaller, faster and easier to use. It is a perfect Framework for responsive web application development.


React.JS: This Framework is developed by social media giant Facebook. Most of the major applications are running on React.JS. The applications which needed data exchange, constantly are using React.JS. It is used widely in building a user interface of the web application. Many web application development companies are already using this to develop a great web application. And for React.JS, 2020 will be a great year.


Bootstrap: This list would be incomplete without the addition of the fiercely popular front-end framework, Bootstrap. Created by Twitter developers and originally released in 2011, it’s the most used open-source framework in the world and the use will grow in 2020 as well.


The above-discussed web development frameworks are the most loved and used by the large pool of programmers and web application development companies.

Being a web application development services company in India, we have interacted with most of our clients who have asked to develop their applications for these technologies. However, every customer has a different goal and taste. If you need help to select the best framework for your need in 2020, feel free to contact us.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Create a Lead Database?

Sales lead a database is an exceptional tool that helps the business administrator to arrange client database. However, if you are just storing the data for the sake of storing it, you won’t get the return you expect. Managing sales optimally leads databases will offer you to enhance client engagement and increase sales. However, the question is how to create the best client database? Well, the answer is coming right away. Stay put!


Target Market Criteria: What is your business niche? Find the answer and list down your target audience. If you are targeted audiences are coming from different business areas or industries, target them one by one. Use your experience and do it the best method. Do not try to cover them in one go.


Company Criteria: While you are managing the database, make sure you are adding every bit of information. Now, this data may include parameters such as a particular industry’s revenue, manpower, location, etc. For instance, a digital marketing company in Delhi, with 100 employees and 3 to 5 lakhs monthly revenue.


Define functional role: Where your target contact is located? If you want a working Lead Database, you have to locate your contacts and where they are located inside the organization. For instance, Manufacturing, Human Resource, IT, etc.


Keep an eye on Format: While you are importing the data to make sure it is in excel format and consists of attributes such as Name, Age, Phone number, Address, etc. If you are using a custom CRM software for marketing automation, make sure to check the import format. This will help you to easily import the data into CRM software for further action.


Do some investigation: Your search for data should start from the internet. Visit prospects’ websites and go through every page. Especially “about us” and “History” section. Even if you don’t get the contract, make sure to note down information such as mailing address, contact details, name of CEO or VP, etc.


Lead database preparation takes time and effort. Your business needs you. So, it would be best for you and your business if you give the lead database preparation job to a professional digital marketing agency or social media marketing company like Unicode Solutions. They have the experience and resources to properly make and manage a lead database that would help you to drive results. Also know, how digital marketing helps to Increase Leads.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Improve your Ecommerce Conversion Rate

You put quite a lot into your eCommerce website development project. Now, you have an excellent e-commerce website with amazing design aspects, friendly navigation menu. You offer great products with good pricing. However, your conversion is not what you expected. And users are abandoning their carts very often. And that’s concerning the situation for your business’s survivability. Want to get out of this mess? Let’s take a look at some of the most effective ways to improve your current situation.


Have a clear CTA: Are you taking care of CTA (Call-to-Action)? A great CTA is an exceptional ROI machine. Placing it in the right way will do the magic. According to HubSpot, anchor text CTAs have boosted overall conversion rates by 121%. More than 80% of leads generally comes directly from CTA buttons. If you can make the button personalized, you can expect 42% more users going successfully through your sales funnel. If your website doesn’t have the CTA, it is time you must consider integrating one right away.


Use Ecommerce Conversion Tools: If you think you have to spend a lot of money to boost your eCommerce conversion, then you are quite mistaken. There are many free and premium applications you can use to track and improve your conversion rate. The following some of the applications commerce development companies recommend- Google Analytics, HotJar, Formisimo, Google Forms and more. These tools can assist you to recognize user behaviour. Change things accordingly and you will get the result. We said many of them are free, right!?


Use SEO: 90% of users make use of the search engine even before purchasing anything. 75% of them only click on the top 3 SERP. So, if you can place your website in that slot you will see an exceptional boost in conversion rate. Your online business needs traffic. And Ecommerce SEO can drive organic traffic to your online place to boost sales.


Your e-commerce website has been up for a while and you are not getting good returns? You might take a closer look at the above points. Your cost of eCommerce website and other expenses will only be paid off if you take matters seriously. Every aspect of your website can make or break your dream. So it is imperative that you take every step carefully and by calculating every risk.


Unicode Solutions, one of the most prominent eCommerce website development company in Delhi has been part of the e-commerce development industry for a while now. We have helped many distress clients before and we are ready to help you now.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.