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Top 5 Security Issues in Mobile App Development
Mobile app development company in delhi

According to market research, more than 60% of overall malware threats to the network drive from mobile applications. Overall mobile application downloads crossed more than 200 billion, and this number alone making hackers use shady methods to target users. Thus, offering optimum security to the app user is now the primary concern of many Mobile app development companies. Ensuring top-notch mobile apps security for your business application is essential to maintain and grow your business reliability. Let’s look at the top 5 Security Issues in Mobile App Development.


Insecure Data Storage: If your app has user accounts, make sure the keys are not lying in the device itself. If the credential is stored in the device without encryption, you are making the hackers’ life easy. Always encrypt the data package and your app should never backup credentials as well.


Overlooking SSL: SSL is the most basic tool that can make real changes. However, still, we see many entrepreneurs overlook the SSL implementation. No matter what kind of application you own, SSL is a must. As a web application development company and Mobile app development company, we constantly push our clients to integrate this certificate for better security.


Data leakage: Modern-day data packets consist of a lot of information about the users. From their age, location, gender to their favourite food, everything is being collected. However, your customers giving away this data by trusting you. If they find out this intimate data is being leaked, they won’t use your app never. So, you must keep track of how this data being forwarded and if anyone is snooping it or not.


Untrusted inputs: A mobile application receives an enormous amount of data from multiple sources. Most of the time this data doesn’t have any encryption. This encourages hackers to get easy access to devices by making use of “cookies” and other vulnerabilities. A hacker can use this vulnerability to store keyloggers, later to be used to access the app.


Unsecure server: The server is the brain of the mobile application. And if someone gets access to this place, well, you are doomed. Every single user will be affected. Hence, put a good number of the resources to secure your server-side. And always choose an experienced Mobile app development company to do so.


Given the broad range of options available to attack a mobile application. It is always better to hire a professional and best Mobile application development company to do the development job. Their experience and expertise will help you to build a robust and functional app that reduces security risk and boost user engagement. So are you ready to secure your user? Want to know how much a mobile app will cost? If yes, we are here for you, contact us for any query.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Trends in Web App Development for 2020

The world of web app developers is continuously evolving. And they must adapt to the shift of technologies so they don’t get drowned with the changes surrounding them. But just like any other domain, it is essential to keep up with the most promising significant changes and avoid others that aren’t ready for primetime. For this reason, we have compiled the top 5 web app development trends & technologies that will dominate 2020 and beyond.


PWA: If we talk about the future of web app development, we cannot overlook PWA. Yes, it’s been there for years, but the trend of accepting PWA is growing and will grow at a significant speed. Slow speed and low SERP rank haunted entrepreneurs for years. And with the advent of PWA, they are overcoming these situations rapidly. PWA truly has exceptional flexibility and power to overcome many challenges. And this is the reason the Future of Progressive web applications is bright and web app dev must take careful note of this.


AI: More than 75% of websites have active chatbot features. And they have made their way into the web application as well. And according to a professional Web application development company, the trend to integrate a chatbot into a web app is growing. Today, a chatbot has become more than a robot. With the help of AI and natural language processing, modern-day chatbots can interact with a user more intuitively. Moreover, AI boosts the user experience, makes product/ service recommendations more precise, and offers voice search optimization.


Programming Languages: There are hundreds of programming languages to choose from to build web applications. Of course, you don’t have to learn all of them! Instead, you can choose the most common language to develop web applications. Normally a professional Web application development company uses C & Java to build an application. However, since entrepreneurs are craving for ML and MI more and more. You can expect the standardization of Python very soon.


Web Components: This is a bit new technology and it has remarkable potential that can change the way Web application development company build a web app. Web components are flexible APIs that can be personalized and implemented in web apps and web pages. So, it significantly reduces the web application development process. And it reduces the overall web application development costs as well.


Modern-day Web App Development is quite long, complicated and diversified. Our list of predictions is by no means all-inclusive. As a Web development company, our goal was to provide a brief summary of future trends. In the end, we would say don’t be scared to explore new trends and you will definitely bring new users to your products and services.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Ways to Engage Customers on Social Media

Social media marketing has become an incredible power in the world of online marketing. And why not? With an estimated there are 3.725 billion active social media users in the world. More than 70% of consumers who experienced good social media service are likely to recommend the brand to others. 63% of prospects expect brands to offer customer service through social media platforms. And according to recent studies, more than 75 % of social media users have used social media platforms to engage with brands.


So, do you see the importance of social media channels? If you don’t, others do very well. 38% of businesses intend to pour more than 20% of their total promotion budgets on social media platforms in 2020, up from 11% a year ago. However, spending on digital marketing always means you will get success. There is a certain pattern you must follow to engage and enhance your social media presence. Find below the top 4ways to engage your customers on social media.


Post at the Right Time of Day: Time is the essence! More than a billion users have social media accounts. However, it doesn’t mean they are always online. Studies have shown that people generally active on social media during weekdays. Most of the research also shown that posting between 9.30 am to 10.30 and 6.30 pm to 8.30 pm IST is the most effective. So, to boost engagement, post content when everyone logged in!


Ask a Question: It’s favourite methods used by many digital marketing agencies to increase user engagement. Status updates that the request for the opinion of your fans typically obtain more likes, comments, and respond. People like to share their ideas, opinions and feel that they influence the brands they love.


Utilize Visuals: Do not just post simple words. Add catchy graphics, videos. Studies have shown videos are the most attention seekers element that you can use to boost your brand engagement with the customer. So, choose the element wisely.


Comment Often: Be sure to engage with your followers. When someone shares a post related to your domain, thank the user and share the link on your page. Trust me, they will return the favour fast.


To conclude, Social Media Marketing for Businesses is an exceptional process that delivers. Of course, to do so you have to build and carry on the engagement. And if you believe, you won’t have a lot of time to do so besides managing your business. Don’t worry, it’s a common issue faced by many. And this is the reason most entrepreneurs contact us.


We are recognized as one of the most reliable social media marketing company in Delhi. And we are ready to take on the next challenge to boost your customer engagement. So what are you waiting for? Get in touch with your personal social media marketing service provided today!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.