Facebook vs. LinkedIn: Which is better for B2B marketing?
The world of social media marketing with LinkedIn & Facebook can be scary! Both of the platforms are people based and offer a tremendous number of marketing opportunities.
As a B2B marketer, who is trying hard to maximize customer engagement, choosing one of them can be a difficult and daunting task.
To determine which platform is ideal for your business growth, we as a digital marketing company took initiative to compare the two social media giants for you, looking at everything, from technology to cash.
Let’s take a clear look at Facebook and Linkedin to determine which one is the best for your marketing needs. Shall we?
Who has more People/ Time
To start of the fight let’s have a look at the numbers of users of each platform. According to Socialmediatoday, Facebook has roughly 2.38 billion monthly active users. On the opposite side of the ring, according to Wikipedia, Linkedin has about 610 million monthly users. However, before getting into any conclusion it is must be noted that the huge number is not a good metric to account the effectiveness of a social media platform. Time is more important than numbers. According to several studies, a Facebook user generally spends about 35 minutes every day, while an average Linkedin user spends about 16 minutes every month!
So not only Facebook has a large number base, but those users also scroll through the pages quite often. So the first round goes to Facebook!
Genuine Vs fake user base: If you want to target your audience in an efficient and effective manner, you must develop a strategy first. Making strategy only works if you only know- who is your targeted audience? How to drive customers without spending a lot?
If your customers happen to dwell in the world of Facebook, it makes sense to invest there. However, before launching a campaign you must find the genuine users first since Facebook has record numbers of fake/ bot account and Facebook also admits it!
When it comes to Linkedin, the problem with the fake account reduced quite a bit though. Studies have shown that Linkedin barely has bot/ fake users, which is great for targeting maximum numbers without going through a filtering process which happens to consume a lot of time. Besides this, Linkedin is a place for professionals, some maybe CEO, manager or b2b business owner already there, ready to do business with you.
Paid Campaign: Running a paid campaign makes sense. If your goal is to drive large numbers of customers within a limited time, both platforms offer their best solution to meet your demand through the paid campaign. Here, Facebook has clear advantages though. Why? Because, you can promote your products or services through various media like Images, Videos, Slide shows, Gif and many more. This makes your campaign more appealing and attractive which leads to more successful conversion.
On the other hand, Linkedin can only run simple ads or basic displays. So your choice is quite limited.
In the end, Linkedin and Facebook, which one is better? It completely depends on you and your business niche.
Both are the best platform and offer something unique and if utilized correctly can offer you a great return. In general, perspective, if your goal is to reach a huge number of population, Facebook is the only way. Yes, Facebook has a more versatile means of reaching a lot of people but Linkedin has the most number of the genuine user database.
Social media is a great platform to increase brand awareness. Whatever platform you may choose, you must have selected them wisely, according to your targeted audience and business profile.
Still not clear about what platform is the best for your business? Contact Unicode Solutions, we are a digital marketing agency in Delhi offering our service to maximize business growth throughout the nation. If you want to increase your online footprint, reach out to us now!