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3 Trendy Social Media Hacks to Increase Customer Retention
Social Media Marketing Agency in India

Acquiring new customers takes a lot of resources, time and patience than holding on to existing ones. Loyal and satisfied customers are always ready to spend some more. And, they do often recommend the brand to their friends and family. Hence, it is crucial that you must take the necessary step in regards to boosting your customer retention process. Read on to find out what you can do to improve your customer retention rate and profit.


Know Your Customer: Do not see your customer like just another selling opportunity. You have to know them and their needs better. The more you know about them and their needs, the better you will be able to offer more curated solutions for new challenges they face. It is true that getting to know your customers’ needs is a challenging job, but not for custom CRM owners because there are many benefits of using CRM Software.


Be available on social media: This might sound obvious. But we have seen entrepreneurs overlooking the importance of social media for business on many occasions. Most of the time, they create a social media page and rarely post anything or restrict their pages to only one or two social media platforms. This is a huge problem because your minimum presence won’t draw any attention and worst, the customer won’t be able to engage with you there if they need to. And this clearly affects your credibility and overall customer retention rate.


Make use of automation: Scheduling is an exceptional tool that gives marketers the flexibility to post content automatically while consistently posting to your social networks. There are many add-ons you can install on your browser that can post particular content on a special day automatically. You just need to find out the days, upload the content and the rest will be done without any miss. Which is really important? Can you imagine you forget to wish Independence Day to your loyal followers!? And how would it affect your reputation if you did?


Tips will come and grow, so does the trend. The best way to guarantee customer retention is by showing them that you care. And the above three tips does that exactly. The importance of social media for business is growing every single day since people have moved on from traditional ads a long time ago. Thus, it is the best time you talk to a professional Social media marketing company to take your customer retention to the next level.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Ensure High Traffic On Your E-commerce Website?

If you own an eCommerce website, the most valuable resource is traffic. As long as you are driving regular traffic, you are safe. And the best part of owning an eCommerce website is, it has a tremendous amount of business opportunities. In fact, 40% of worldwide internet users have bought products or goods online via a desktop, mobile, tablet or other online devices. Of course, all of them will not buy from you or be interested to buy anything. And there lies the main challenge of owning an e-commerce website. You do not need random traffic, what you need is a sales-ready lead. And here’s how to get it:


Invest in Google AdWords: The average ROI is 200% on Google Ads. Entrepreneur spending $1 on a campaign can expect a return of $2. If you are really looking to improve your ecommerce conversion rate, Google Ad is the most suitable way to achieve your goal. It has the power to convert 50% better than organic search results. 60% of prospects have the intention to buy, so your overall sales graph will grow definitely. If we take all of these benefits into account, surely Google Ads will increase your business revenue and help to boost your overall website traffic and sales.


Invest in SEO: Google Ads are great, but for how long you will pay for every click? The best way to overcome Google Ads expenses is by investing in SEO. SEO comes with exceptional benefits that drive targeted results. To get better clarity about the effectiveness of SEO, let’s look at some proven facts and why you need it for your eCommerce business. On the first page alone, the top 5 SERP results receive 75% of the clicks. And there are billions of internet users! So the opportunities are limitless. Over 40% of revenue is obtained from organic traffic! 81% of people do some type of online analysis before making a big purchase. Investing your resources to build SEO strategies will surely help your website rank higher in search engine results and drive unique traffic to your online store.


Take care of the design: Investing in SEO, Google ads have great potential. However, when users visit your page, you have to give them reasons, so they can stick to your website and make a positive click. No matter how much you spend on your marketing campaign, if your website is dull and boring, you will lose your credibility as an eCommerce business. The best way to overcome this major problem is by hiring the best eCommerce website designing company.


With these tactics and capable hands, you will be able to generate more website traffic to your online store. But, improving your eCommerce conversion rate doesn’t happen overnight. You have to be patient to achieve the best result. Have any questions for us? Talk to the best Best Ecommerce website designing company to clear your doubts.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Mobile App Development Life-cycle

Mobile app markets are booming at an exceptional speed. Every business owner wants to stay ahead of their competitors and having a dedicated mobile platform is helping them to achieve their goals swiftly. For this reason, lately, we are witnessing a meteoric rise in the number of apps available in the app stores. If you want to jump on the mobile application bandwagon as well, it’s a great choice.


However, the path to owning a dedicated mobile app is full of potholes and drawbacks. If you do not know the entire process, you will sacrifice your resources on an insignificant and meaningless process. Fortunately, our app development experience might help you! Let’s have a look at the various stages involved in the mobile app development lifecycle in detail from the eyes of a mobile app development company.


The planning stage is the first and the most important stage as it is where you need to lay down the necessary groundwork for all the upcoming tasks. In this stage app, developers collect as much knowledge about the client’s business as possible and understand the expectations of the app. So you have to prepare yourself to answer many questions. They are as follows:


  • What is the goal of the App?
  • Your target users?
  • How your customers will use the app?
  • What platform?
  • The technology your app will be based on?
  • The minimum technical specifications required for installing your app?
  • Your budget?
  • How will solve other existing problem?



Prototyping is a process where your imagination began to take shape in the real world. This is where our preferred mobile app development company makes a sketch and setups the main logic, the number of screens and how the user will interact which. Next comes wireframes to provide the visualization of the draft structure. Once the wireframe gets the final confirmation, the mobile app development service provider then moves on to making designing app skins.


Code Development usually consists of two main parts is Back-end development and another is Front-end development. This will be the longest part of the entire development process. So be patient while people are stuck to their keyboards!


Quality Assurance means, is your app ready to be used by the masses? Here a dedicated will run many tastes. They will hunt for top security issues in the mobile app, UX/ UI design flaws, place of improvement, etc.


Publishing & Maintenance comes after the quality assurance team’s acceptance that the product is ready for use. In this part, many mobile app development companies offer App store optimization which can increase the Mobile app development cost a bit. But, it will give you an exceptional return for sure.


You have probably already realized that the time frame of having an app comes with a lot of steps that require a significant amount of time, resources and budget. Hopefully, our post was able to spread some light on the notion of owning a mobile app.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.