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Top Tips To Convert Visitors Into Customers
digital marketing agency in delhi

Driving traffic doesn’t always mean sales. Yes, a digital marketing agency will spend hefty resources to draw users, but, it is you who must work to convert them into customers. But how do you do this by yourself? well, here are some tips you can look into to turn visitors into customers.


To deliver good experience: Assuming your SEO services working well and drawing generic traffic, you have to now look beyond this. You have to keep this momentum and to do so, keep adding content. Especially with new videos and images. Remember, when adding images, you are not adding too flashy images or videos. These contents distract customers and sometimes flashy designs don’t build credibility.


Get toll free number: Have a toll-free number? Place it somewhere on the website where people can easily notice it. This trick works very well if you are a newcomer. Users will have questions about your products and services. And having a toll free numbers means they can contact you easily. Of course to place the phone number you will need an eCommerce website development company if you have no experience in web development.


Update content: A website needs regular content. If you are not updating it regularly, then people will think you are not reliable. Adding a weekly article and blog will help you build trust. Besides this, your blogs and articles will also help to get a good result in SEO. If you do not know what kind of content you need, talk to a social media marketing company.


Alternative payment methods: If you have an eCommerce website, add different payment methods. Many users still consider cash on the delivery system. So if you only have internet banking or card payment method, talk to an eCommerce website development and add the cash on delivery method. This will boost your business ROI.


The above lists are not complete, there are more ways to improve the eCommerce conversion rate. Remember, converting visitors into a customer is a daunting process. If you have time and experience, you are welcome to do so. However, the best way is to contact a professional Digital marketing company in Delhi. Who offer effective marketing strategies, tools, articles and ideas for advancing your Web business towards success.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Online Marketing Mistakes and the ways to avoid them

Are you struggling to draw revenue from your current online business? If yes, perhaps maybe you are doing it wrong. It is not easy to start selling online. Only about 30 % of those who work with an online business is successful. There are many simple and obvious mistakes that entrepreneurs make when entering their first few years of an online business.

The most common online mistakes are mentioned below:

Lack of Focus:
How many products you have on your website? If you have multiple products, you have to start the promotion process one by one. You have to concentrate all the digital marketing efforts on a single product.

Lack of knowledge:
If you have hired an online marketing company to do the job, it doesn’t mean you will neglect all the responsibilities. You have to do your own homework before beginning the campaign. A digital marketing service provider will give you a lot of options to market your products and services. In the end, you have to select what works best for you and your targeted audience.

Lack of Plan:
Regardless of your business domain, customer demography or budget, you will need a robust plan for your business success. After doing proper homework, you will have a broad knowledge about where you are and the future lying ahead. Set a small achievable goal and start achieving those before taking any huge step.

Website Maintenance:
Do not put all the resources in one place. Take care of your website besides your digital marketing effort. Your website will need periodic maintenance and debugging for better user experience. The cost of website maintenance often confuses people, the best way to do this is by assigning a website development company for the job. It is advised to not to try DIY. Many do this to save money and the ultimate result is- bad website and low traffic/ sales.

Importance of Social Networking:
Some people do not like to use social media to attract the customers they just dislike them without knowing the importance of Social Media, which is one of the common mistakes. Social media is an essential piece of your business marketing strategy. If you are neglecting social media, then you are missing a lot of opportunities.

These are only a few online marketing errors to avoid. Do not leave your hope too early, a sale could be just around the edge. Keep on top of your research, give it your all and brand yourself to build trust and loyalty for your clients. If you need an extra helping hand, give a call to Unicode Solutions- the best digital marketing agency in Delhi.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Web Application Development Frameworks will rule in future

The framework has become an essential and integral part of web development. And with growing demand, the standard of these frameworks and complexity is also rising at a tremendous speed. And to keep up with the demand and complexity, there are many web application development frameworks in the marketplace. However, which one is the most suitable for your web application needs? The funding can be difficult, but not impossible. Find out the list of top frontend and backend web development frameworks in 2020 below:

Top Backend Framework for 2020:

Ruby on Rails: This is an open-source web application framework that makes use of the Ruby programming language. It is designed originally for use with an agile development methodology and offers the advantages of rapid development.

Developed by Microsoft, .NET Framework comes with an extensive library. This library helps coders to manage a host of programming problem with ease. Dot Net is generally used in Microsoft’s IIS web server.

The use of this framework is growing and it will grow in 2020 as well. It is an open-source web application framework, written in Python and follows the model-view-controller architectural structure. Django was first developed for the management of news web sites for The World Company.


Top Frontend Framework for 2020:

Angular JS: Built by search engine giant Google, Angular JS was primarily designed for single-page applications. However, since its inception, the developers have enhanced its capability to meet the growing demand. Many web application development service provider adores this framework because the community is huge. Anglers are smaller, faster and easier to use. It is a perfect Framework for responsive web application development.


React.JS: This Framework is developed by social media giant Facebook. Most of the major applications are running on React.JS. The applications which needed data exchange, constantly are using React.JS. It is used widely in building a user interface of the web application. Many web application development companies are already using this to develop a great web application. And for React.JS, 2020 will be a great year.


Bootstrap: This list would be incomplete without the addition of the fiercely popular front-end framework, Bootstrap. Created by Twitter developers and originally released in 2011, it’s the most used open-source framework in the world and the use will grow in 2020 as well.


The above-discussed web development frameworks are the most loved and used by the large pool of programmers and web application development companies.

Being a web application development services company in India, we have interacted with most of our clients who have asked to develop their applications for these technologies. However, every customer has a different goal and taste. If you need help to select the best framework for your need in 2020, feel free to contact us.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.