Marketing automation, when used in the right way, is an exceptional tool. According to SalesForce, more than 60% of marketing leaders are currently using various marketing platform to drive more sales. 91% of the most successful users agree that marketing automation is crucial for their business growth and they can’t grow without it. It has been proven that Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.
If you are still in doubt, we have collected the top 5 benefits of marketing automation that will help you decide why marketing automation is the need of the hour for your business.
Customer satisfaction: Ask any marketing research agency about the benefits of marketing automation and most of them will say that it’s all about the customer experience. Marketing automation makes use of customer data to offer personalized service which increases sales opportunities as well as customer satisfaction. According to studies, 93 % of companies see an uplift in conversion rates from campaign personalization.
Productive team: The scale of campaign and employee productivity gets elevated boosts with marketing automation. What it means that you don’t have to send emails and other messages to customers manually, everything can be done automatically. Your employees are now more focused on what they do the entire process is more efficient and scalable beyond the limit of your team strength.
Customer insight: Your customer doesn’t just spend time on a single platform. Their presence scattered across different channels and best marketing automation companies can go through all of these channels to present a 360-degree view of your customers and their behaviour.
Clear abundant cart: How many abandoned carts you have? Do you know most of them can be fixed through marketing automation? Marketing automation can send reminders and emails to customers to encourage sales. 64% of e-commerce marketers say marketing automation contributes to more sales.
Boost business revenue: Several industries’ leading independent research bodies have found that marketing automation service providers do help to boost business revenue. According to Forresters, B2B marketers have increased their sales by 10% after integrating marketing automation.
The way people shop is changing and to match their needs, you have to change your marketing strategy as well. Services like digital marketing services, SEO and, of course, marketing automation are crucial to staying ahead. Want to know more? Get in touch with the best website designing and marketing automation company in Delhi for more clarification.