When deciding on the design for your website, you must consider some essential aspects rather than investing every single resource in the design aesthetic. You must consider whether your newly designed eye-candy site is easy to navigate, and then you must ensure it’s going to work on every single device. Know more about design aspects here.
A little more complex task is taking account of the SEO principle when you are designing your website so Google bot can easily crawl your domain to present a good rank. Sometimes an aesthetically pleasing website can look great, however, it won’t rank in Google at all. Will it be worth it? There are many flashy design aspects available, and they are popping up everywhere. However, before implementing, as an SEO service company in Delhi, we would suggest that one should understand how do these flashy designs affect your site’s SEO?
Let’s have a look at some of the most recognized web design styles and consider what they mean for SEO
Parallax design: Parallax design is almost everywhere nowadays. Parallax design consists of only a single page. They look very intuitive, especially if the designers have added a fun background with unique patterns, or a menu that jumps to a particular point of the page. This type of design is great for a business home page or contact page. However, for having a lot of multimedia on a page, you have to reduce the number of keywords on the page. As a result, it could be hard for Google to crawl your page. However, the effectiveness solely depends on your nature of the business, if the website is contest related, then you will need to rank only a single page by using one or two phrases.
Page speed: With the introduction of high-speed internet, people expect that when they open a website it should load fast. Really fast. According to studies, more than 92% of users leave the website if it takes more than 3 seconds to load. Yes, 3 seconds is quite low. However, a well designed and optimized website does load within 3 seconds. If you are able to tweak your website to offer faster loading speed, your customers will be happy and they will return why they are needed for. You can also take help from the best website designing and development company in Delhi to boost your website speed. Remember that, Google considers taking account of website loading speed while it’s crawling your website.
Domain name: A domain name is your online postal address. The more prominent and recognizable location it is, the more users will know about it. Since the domain name is a part of SEO, you can use a keyword on it to boost SERP rankings. However, don’t use way too long keywords because your prospects will face difficulty in remembering your address. If you are considering a domain name update, make use of 301 redirects so you do not lose present ranking.
Navigation design: good navigation ensure users get access to everything very easily. When a user visits your website they make a decision within 8 to 12 seconds whether they should keep scrawling or leave. If the navigation is broken, they will leave, no matter how cool your website looks. Navigation is both important for users as well as for SEO services company. Reason? Well, if the users leaving the website too fast, it will increase the bounce rate, which will adversely affect your SEO performance.
As you can see, your sense of web design can have a vast effect on your overall SEO performance. If your website is complex and difficult to use, your prospects will leave and you won’t get enough sales to draw revenue. Thus, a well-balanced website design that follows SEO rules definitely needs of the hour for your business growth. If you are worried about how you will choose one, you can contact the best website development and SEO services company in Delhi now.