After going through immense research, you have come to the conclusion that your existing website requires a complete overhaul to stay ahead of your competitors. Maybe you want to rebrand your business’ image. Or maybe your company has grown and it requires fresh content to attract more new prospects. Yes, the entire website redesign process depends on several reasons, however, the end game must be working on an aesthetically pleasing, functioning and simple but eye candy brief for your business. It is the efficiency of this brief will drive user and determine the success of your website design.
This blog post of ours will walk you through the website-redesign-guideline and its top 4 main phases:
Audit Your Website & Set Goal: The first step you have to consider is what you want out of your website. You must know what you want to achieve before calling a website development company to overhaul your design. This not only helps you to centralize your efforts, but it furthers lets you know if you really need a design replacement or not. Logic like ” I have the same design for prolong time”, or ” My competitors are doing it”, just aren’t acceptable reasons. Before awarding your project, set an achievable timeline and goals. The goal could include enhancing usability, boosting traffic organic traffic count, reducing bounce rates, etc. Now, design alone won’t help you to boost organic traffic, for that you need SEO services. If you want to know how SEO can boost your website traffic/ business, visit this link here.
Mobile-friendly design: The site redesign is a great opportunity for you to optimize your website for mobile devices. Smartphone searches are bigger than desktop searches. So you must take the necessary steps to present your website in small devices, or you will be missing out on a lot of traffic/ potential clients. The best approach is to go with a responsive website. Neglecting a mobile-friendly website is not an option in today’s wireless world.
Tell a convincing story: Yes, you are redesigning your website for the 21st century, however, the first and oldest rules still apply here. Tell a compelling story about your business, product or services through video, content or images that will engage your users and motivate them to take measurable action. Remember, content is the king and it will help to offer a great SERP. When you have good SERP, you will see a boost in traffic and revenue. Why? Because more than 70% of users only visit top results on the search engine result.
Focus on the latest design trend: Your design aspect is crucial for a successful website. If you selected design elements that prehistoric, then failure is inhabitable. A successful website with a clear and scalable layout has a 47% usability improvement. Ask your web design service provider if they are well aware of the current design trend or not. Websites with multiple pages, gradients, background wallpaper that went out of style many years ago may not feel unique and contemporary and may keep visitors from engaging fully with your website.
If your current website is more than three years old, or you think your website needs some overhaul, contact Unicode Solutions, one of the best web designing company in Delhi. Our experience will assist you to build a website that reaches and engages your targeted prospects and gets them to act.