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How to Manage Your Entire Marketing Budget
Manage Marketing Budget-Digital marketing company

Marketing is essential for business success. However, it does come with the title “expensive”. Yes, sometimes it can be expensive to run Ads or to hire an online influencer. But, if you know your ways, and if you are a master marketing budget planner, you can pull a lot through a minimum resource. But, without having enough experience in digital marketing, no one can be a pro, right? Well, you are true until now! Because today we will give you a cheat sheet to prepare a robust marketing budget! So, without wasting any time, let’s begin!


  • First, know where you are going. An experienced digital marketing agency well plan for the future and you should follow this as well. Outline your plan and define every single thing and keep a backup plan. Set numeric goals for each marketing aspect. How much revenue you are expecting? How many leads do you need? What is the sales channel you are going to target? Have this question with definitive answers.


  • If you are a newcomer in the market and want market dominance, you have to spend a bit more than others. A 12 – 20% overall gross revenue must go to your digital marketing effort. If it’s too much, you have to spend at least 10%. Remember, you have to spend money to earn money. For more well-known businesses, a 5 to 8 % budget will be enough to draw good leads.


  • There are plenty of different online marketing channel and social media channels are available out there. Some of them work really well, some of them are not even an industry standard. The best way to select the most profitable one is by doing extensive studies. Your cost of digital marketing will also differ according to your preference. The most used online marketing channels is Google Ads and Facebook Ads.


  • After a certain point, take a break and gather every bit of data. Analyse-it and understand how they are performing. Use this information and divert your resources towards the river where the current is high! And revisit again regularly.


Making a proper budget is always a tough job filled with uncertainty. If you have tried every possible thing to find out the best plan and you believe it’s too much of a work, you can always contact the best digital marketing company in Delhi, who help businesses to take their desired online place fast and without breaking any bank!

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Voice search in Digital Marketing

Voice search is growing at an extraordinary speed and more and more businesses are coming forward to optimize voice-based search. In this blog, we will talk about the most useful statistics, trends, and facts about voice search. If you been overlooking voice search, we are confident after reading this post, you will think otherwise.


First, let’s look at some facts:

  • According to ComScore, 50% of all online searches will get carried through voice by 2025.
  • Gartner’s research predicts that 30% of all browsing sessions will be done through voice by the end of 2020.
  • 60% of people who own a smart device can’t imagine life without having a Google Home or Alexa.
  • According to Global Market Insights, worldwide smart speaker sales will exceed $30 billion by 2024! That’s quite a lot, isn’t it?
  • 60% of people who own a smart device can’t imagine life without having a Google Home or Alexa.
  • More than 3.5 billion searches performed on Google every day. Almost 1 third of this comes from the voice search!


Why should we optimize for voice search?

As you can see above that voice searching is growing and have an exceptional future. Most futuristic entrepreneurs are already taking steps towards optimizing Voice search. And if you are still not considering Voice search, you are making your competitor’s life easy.


How to optimize for voice search?

  • Make sure the website contains conversational & natural tone.
  • Concentrate less on keywords.
  • Try to think like a user and how they use voice search.
  • Provide an answer in a context.
  • You can use a long-tail keyword phrase to engage with the user.
  • Get in touch with a professional digital marketing company to integrate structured Data in your site so the search engines can easily crawl your page.
  • Improve your average website loading speed.
  • Make sure you have Google My Business page.


To wrap up

People already started utilizing voice search daily — and its demand will only grow in the coming years. Those who already take voice search optimization seriously in their SEO will enhance their content visibility significantly and drive more organic user and ROI. If you want to stay ahead in the game, get in touch with the Best digital marketing company in Delhi now.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to optimize Google My Business with its new features?

The dependency of people in search engines is growing at an exceptional speed. Today, people even go to Google to get information about local stores. Most of the time they are looking for images, route, reviews, etc. In fact, more than 65% of people search nearby businesses before even setting foot. Hence, for business owners, they must build a great online presence. If we dive into more specific, then businesses must consider improving GMB or Google My Business. Because, in the end, this tool is pulling out every string. So, let’s find out some essential GMB features and how to optimize them.


Google Descriptions: Once you have successfully created your GMB account, the next job is putting a meaningful business description. The best way to do this is by adding your product/ service keywords into the description content. The impact is huge in the local SEO and customer will instantly recognize exactly what you do. However, do not just spam this place with irrelevant keywords. Place compelling, interesting and, above all else, useful content. With this step, you will help your cause greatly as you will rise in the rankings for plenty of useful keywords.


Google questions and answers: This is an exceptional feature where clients answer directly on your GMB page. These questions can be anything related to your business or store. When a prospect asks something on this page make sure you reply to them with relevant info as soon as possible. Do you want to know the best way to answer them? Well, according to much digital marketing company, the best way to answer a question is by replying to a different user like your family member, friend, etc.


Book an Appointment: Do you know a prospect can book an appointment directly from the GMB page? Yes, that’s true. Google offers its user to make an appointment without needing to visit your online or physical store. If you are interested to have this feature, you just need to go to the URLs section of the GMB page and place the URL in the appropriate fields. And that will do the magic!


With these three simple and straightforward tips, you can improve your Google My Business account. When doing so, you will find more clients and convert visitors into clients. However, to get the most out of it, do the optimization process from SEO service providers. Because many things require a careful and experienced hand. If you think a DIY is enough, you will lose more than gaining anything. So, get in touch with the best digital marketing company in Delhi to boost your GMB page today.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.