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How to Manage Your Business’s Online Reputation in 2020
Online Reputation Management Services

The new year is on the way and this is where you make a resolution. A resolution that will keep your business going. And there’s no better resolution than keeping your online reputation in an optimum place. “Online Reputation” plays a crucial role in making a business successful and if you will pledge to manage it next year, you are on the right path. However, don’t know where to begin? Well, you can start from here!


Monitor current situation: Your online reputation management initiative should start by analysing your current situation. What are your prospects and customers saying about you online? Remember, before taking any step, you have to understand the current situation first. How to do that? Well, there are many free tools you can make use of to pin down your current situation. Although, it is advised you take help from a professional Online reputation management company for better understanding your current situation.


Be Authentic: Do not copy paste and post content on social media. Your prospects can easily detect any fake statements. Be unique and honest. Deliver straight forward messages to your targeted audience. Got any criticism? Reply fast and with credible information. This will help to develop a positive image for your brand.


Be regular in social media: People are spending more and more time on social media. So, it would be wise you spend your time on this platform as well and you must understand the importance of social media for your business. Try to engage with your followers regularly. This will help to develop a bond between you and your prospects. This will later translate to sales. For instance, have you ever checked Elon Musk’s twitter feed?


Encourage for reviews: Reviews works. More than 75% of online buyers read reviews before making any purchase. So it would be a wise decision if you ask your prospects to leave reviews. To make this thing really work, you can offer a discount or coupons for giving reviews. If you find any negative reviews or feedback, make sure you do reply, ASAP.


The importance of ORM Services is crucial to your business success. By sticking to the above points, you can surely better your company’s online reputation. You can definitely take help from a digital marketing company to strengthen your online reputation. However, in the end, it is your vision that will drive this project.

Still don’t know where to start? Get in touch with the best online reputation management and Digital Marketing company in India.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Top Tips To Convert Visitors Into Customers

Driving traffic doesn’t always mean sales. Yes, a digital marketing agency will spend hefty resources to draw users, but, it is you who must work to convert them into customers. But how do you do this by yourself? well, here are some tips you can look into to turn visitors into customers.


To deliver good experience: Assuming your SEO services working well and drawing generic traffic, you have to now look beyond this. You have to keep this momentum and to do so, keep adding content. Especially with new videos and images. Remember, when adding images, you are not adding too flashy images or videos. These contents distract customers and sometimes flashy designs don’t build credibility.


Get toll free number: Have a toll-free number? Place it somewhere on the website where people can easily notice it. This trick works very well if you are a newcomer. Users will have questions about your products and services. And having a toll free numbers means they can contact you easily. Of course to place the phone number you will need an eCommerce website development company if you have no experience in web development.


Update content: A website needs regular content. If you are not updating it regularly, then people will think you are not reliable. Adding a weekly article and blog will help you build trust. Besides this, your blogs and articles will also help to get a good result in SEO. If you do not know what kind of content you need, talk to a social media marketing company.


Alternative payment methods: If you have an eCommerce website, add different payment methods. Many users still consider cash on the delivery system. So if you only have internet banking or card payment method, talk to an eCommerce website development and add the cash on delivery method. This will boost your business ROI.


The above lists are not complete, there are more ways to improve the eCommerce conversion rate. Remember, converting visitors into a customer is a daunting process. If you have time and experience, you are welcome to do so. However, the best way is to contact a professional Digital marketing company in Delhi. Who offer effective marketing strategies, tools, articles and ideas for advancing your Web business towards success.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Online Marketing Mistakes and the ways to avoid them

Are you struggling to draw revenue from your current online business? If yes, perhaps maybe you are doing it wrong. It is not easy to start selling online. Only about 30 % of those who work with an online business is successful. There are many simple and obvious mistakes that entrepreneurs make when entering their first few years of an online business.

The most common online mistakes are mentioned below:

Lack of Focus:
How many products you have on your website? If you have multiple products, you have to start the promotion process one by one. You have to concentrate all the digital marketing efforts on a single product.

Lack of knowledge:
If you have hired an online marketing company to do the job, it doesn’t mean you will neglect all the responsibilities. You have to do your own homework before beginning the campaign. A digital marketing service provider will give you a lot of options to market your products and services. In the end, you have to select what works best for you and your targeted audience.

Lack of Plan:
Regardless of your business domain, customer demography or budget, you will need a robust plan for your business success. After doing proper homework, you will have a broad knowledge about where you are and the future lying ahead. Set a small achievable goal and start achieving those before taking any huge step.

Website Maintenance:
Do not put all the resources in one place. Take care of your website besides your digital marketing effort. Your website will need periodic maintenance and debugging for better user experience. The cost of website maintenance often confuses people, the best way to do this is by assigning a website development company for the job. It is advised to not to try DIY. Many do this to save money and the ultimate result is- bad website and low traffic/ sales.

Importance of Social Networking:
Some people do not like to use social media to attract the customers they just dislike them without knowing the importance of Social Media, which is one of the common mistakes. Social media is an essential piece of your business marketing strategy. If you are neglecting social media, then you are missing a lot of opportunities.

These are only a few online marketing errors to avoid. Do not leave your hope too early, a sale could be just around the edge. Keep on top of your research, give it your all and brand yourself to build trust and loyalty for your clients. If you need an extra helping hand, give a call to Unicode Solutions- the best digital marketing agency in Delhi.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.