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Chatbot and Its Impact on Digital Marketing In 2020
Best Digital Marketing Services Company in Delhi

Applications of chatbots by businesses are growing rapidly. In fact, over 59% of Millennials have interacted with chatbots. A chatbot is essential if a business is looking to extend its service towards customer satisfaction and ultimately, sales. Fortunately, machine learning and improving technology has cleared the way and chatbot are now your everyday joe! Since the inception of chatbots, it has grown significantly and it’s still developing at an unprecedented rate. Chatbots are now more efficient, manageable and most importantly, taking a central role to serve customers 24/7.

In this blog, we will discuss the latest chatbot trends to keep an eye on in 2020.


What is Chatbot?

A Chatbot is an application that engages with users to serve their requests. In simpler words, a chatbot is a conversational platform. To build this tool developer make use of. AI, Machine Learning & NLP(Natural Language Processing). Chatbot has the capability to learn a conversation pattern and based on the previous data it answers every day regular jobs simpler, easier and more efficient way.

Engage customers after the sales:
Besides answering customer queries, chatbots can help in outbound digital marketing as well. A chatbot can efficiently engage in sending proactive promotional messages which will draw customer’s attention and you will see an increased number of site visitors. Engagement is necessary to boost customer satisfaction which later translates into customer loyalty. If you do not follow up with the customer after-sales, he/ she won’t be back for more and you will lose your bottom line.

Express your brand:
Building brand value is an essential aspect of digital marketing services and this will remain the same. Chatbots are built to echo business value and these tools can form a regular connection with the customer while you are taking a vacation! Chatbots are becoming smarter and people now can interact with them to know about the brand, the quality of the services/ products, benefits, discounts or other promotional offers. The easy access to noteworthy data is crucial to turn leads into customers.

Social Media Marketing:
Social Media Marketing is growing at an extraordinary speed. And a strong presence of your business on Social Media channels matters a lot. Now, besides having a presence on social media channels, you can implement Chatbots on these platforms to resolve initial level queries answer any basic questions. If you do not know how you can implement chatbot in your social media services pages, you can take help from a professional digital marketing company.


Benefits of chatbot:

  • Available 24*7
  • Saves time
  • Is quick and agile
  • Cost-effective
  • Can gather data
  • Analyse data


Todays’ customers are always craving better service and chatbots are already here to fulfil their demands. A chatbot is a bridge between your customers and your brand. It’s a growing trend and the trend won’t stop in 2020 and beyond. So it is better to prepare yourself today to obtain maximum growth. If you’re still considering chatbots, as one of the prominent digital marketing services companies in Delhi, we would like to say try them out, by all means. Don’t wait, it’s been a while.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Increase Your Business Revenue Through Google Ads?

Any business organization that has an active website can make use of Google Ads with costs of as low as $1 on every ad click. Google Ads help businesses to establish a brand, drive leads and boost revenue. To run your ad campaign, you need to set up your Google account, fix a budget, select the targeted keywords and you are good to go. Now, if you have the experience, there’s no problem with doing DIY. However, if you don’t, make sure to get assistance from SEO or digital marketing company in Delhi to drive more concentrated result. If you are still in doubt about the effectiveness of Google ads, check here how Search Engine Marketing builds your brand.

Definitely, Google ads boost business revenue. According to studies the top three paid sports tend to draw 41% more clicks. No matter how hard you try, with organic SEO strategy, you won’t ever be able to draw those 41% curated prospects. So, as a business owner, it would be wise to run paid as well as a normal SEO Services strategy to maximize the return. But hold one, it’s not that easy you know. To boost your brand and revenue, you must follow through specific methods and find below the perfect paid advertising methods and hop on one, to maximize ROI.

Shopping Ads:
To make this happen, your eCommerce store must hold a minimum of 500 products. This is a perfect method to sell your services/ products through the search engine giant and outrank the competitors. Shopping ads contain elements such as; Featured service/ product image, Attractive title, Cost, Direct link to the product and many more. By using pay per click management you will be able to get the spotlight of the Google SERP, you will lead interested clients and there’s always a chance multiple products of yours may get highlighted through one ad!

Google Search:
This campaign is run by pay per click advertising agency that may offer you to opt-in for choices such as Display Ads, Search Ads or maybe Video Ads. According to your needs, choose one and you are good to go. Video ads are growing and they can offer great returns. However, don’t overwhelm the customers with ads because it can backfire. Pushing out too many ads is dangerous. You can launch the ads within hours if you may. With the help of free software, you can track users, obtain meaningful insight to boost your campaign life or you can use the data to strengthen your next marketing campaign.

Smart Campaigns:
Earlier known as AdWords Express is now a family member of the Google Ads Family. It is affordable and very easy to set up. You just have to register an account and everything managed automatically on the go. You don’t have to put keyword strategies, you don’t need to follow bidding strategies either. You have the flexibility to run this campaign at any given time.


There’s a lot of things you must take care of in order to run a successful campaign, and employing the best pay per click advertising agency can take care of everything. To avoid wasting resources on campaigns and to boost effectiveness you can take assistance from the best PPC services company in Delhi, Unicode Solutions. We offer professional expert ad management services from veteran digital marketing professionals with years of experience, which leads to higher returns on every ad spend. Contact us for a free consultation today.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Why ORM service is Important for Businesses?

People often make use of the word “Reputation” to benchmark a person or brand very often. It is the evaluation of what people consider a brand and a person or organization. Every action business or people make can be subjected to scrutinization. With the growing number of internet users, businesses today now utilizing Online reputation management consultants to boost their goodwill. They are making use of various internet mediums to promote their services/ products with the help of tools such as article writing, website development, blogs, social network profiles, and videos. These tools’ ultimate goal is to help the brand to set a powerful reputation.


More than half of the planet’s population has an active internet connection and most of them tend to go to the internet to obtain information if they are going to make any purchase. There are many social networking sites or blogs where people post their comments about different types of subject matters. An organization should monitor the comments posted on such sites and keep a track of the comments related to its products for business growth. Today ORM is not an option, it is essential for business growth. Why? The reasons are stated below.


Improve sales: Let’s be honest here. As fellow internet users don’t you gather information about services, brands, and products before making any type of buying decision? The answer is pretty obvious and like you and me, a huge number of web surfers tend to follow this pattern of purchasing as well. So it is essential for business success to recognize what your customer is searching for. You may be spending a huge sum in your digital marketing plan, but you only get the best return when you know what your customer really wants. If you don’t know exactly what they are looking for you will target the wrong prospect and you will definitely lose money left and right. If you don’t know which part of web users you must target to drive more sales, you can take help from online reputation management consultants. They have vast experience in integrating effective and efficient ORM strategy in place. They will study your past transaction and analyse the traffic to build an effective marketing campaign that drives prospects and most importantly sales.


Build Goodwill: Just as a good reputation is vital for the social standing of a person, goodwill is vital to the long-term success of any business. Goodwill is a saleable but intangible asset built with years of unaccounted efforts and expenses. Goodwill helps to boost the number of returning clients and recommendations based on their previous great experiences. So it is needless to state how essential it is for the success of a business. The trust of a client is the most sought after commodity in the market. If a business has a bad reputation, no matter how much they invest in it, it will fail eventually. People often do shop talk and if one speaks highly of your brand, then you are on the right track and your business is developing goodwill that’s pretty hard to destroy or ignore. However, it is not easy to get praise from your customers all the time. In order to get that, you have to run through many complicated processes. Fortunately, you can make use of the ORM services company to find out what you need to do in order to boost your goodwill to stay afloat in the current highly competitive business environment.


Cost-Effective: Negative remarks, surveys, and postings damage your online reputation as well as influence business incomes. ORM services cost businesses quite lesser than the costs related to the online notoriety hurt. In this way, many businesses and even people incline toward burning through cash on overseeing profiles or brands on the web.


Other notable benefits are:

  • It helps you resolve customer complaints quickly.
  • It implies your organization cares about the customer.
  • Aids you to earn your customer’s trust.
  • It helps you increase your transparency.
  • It helps to build more positive word-of-mouth.
  • It helps you identify your company’s opportunities.
  • It lets you boost your online presence on the digital platform.
  • It encourages online endorsements.

By using Online reputation management (ORM) a business can boost its public relations. As one of the best digital marketing services company in Delhi, India, we would insist that you start considering ORM for your business today. No matter what domain your business serves in, ORM is essential for business success. Remember that everyone will search for your business online before doing any dealings with so it is essential that you make use of your resources to put a strong online presence on the web. The stronger presence you have, the more revenue you will make. So, it’s suitable that your business creates positive news and does good deeds so that more and more positive reviews are found about it on the net. 

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.