Applications of chatbots by businesses are growing rapidly. In fact, over 59% of Millennials have interacted with chatbots. A chatbot is essential if a business is looking to extend its service towards customer satisfaction and ultimately, sales. Fortunately, machine learning and improving technology has cleared the way and chatbot are now your everyday joe! Since the inception of chatbots, it has grown significantly and it’s still developing at an unprecedented rate. Chatbots are now more efficient, manageable and most importantly, taking a central role to serve customers 24/7.
In this blog, we will discuss the latest chatbot trends to keep an eye on in 2020.
What is Chatbot?
A Chatbot is an application that engages with users to serve their requests. In simpler words, a chatbot is a conversational platform. To build this tool developer make use of. AI, Machine Learning & NLP(Natural Language Processing). Chatbot has the capability to learn a conversation pattern and based on the previous data it answers every day regular jobs simpler, easier and more efficient way.
Engage customers after the sales: Besides answering customer queries, chatbots can help in outbound digital marketing as well. A chatbot can efficiently engage in sending proactive promotional messages which will draw customer’s attention and you will see an increased number of site visitors. Engagement is necessary to boost customer satisfaction which later translates into customer loyalty. If you do not follow up with the customer after-sales, he/ she won’t be back for more and you will lose your bottom line.
Express your brand: Building brand value is an essential aspect of digital marketing services and this will remain the same. Chatbots are built to echo business value and these tools can form a regular connection with the customer while you are taking a vacation! Chatbots are becoming smarter and people now can interact with them to know about the brand, the quality of the services/ products, benefits, discounts or other promotional offers. The easy access to noteworthy data is crucial to turn leads into customers.
Social Media Marketing: Social Media Marketing is growing at an extraordinary speed. And a strong presence of your business on Social Media channels matters a lot. Now, besides having a presence on social media channels, you can implement Chatbots on these platforms to resolve initial level queries answer any basic questions. If you do not know how you can implement chatbot in your social media services pages, you can take help from a professional digital marketing company.
Benefits of chatbot:
- Available 24*7
- Saves time
- Is quick and agile
- Can gather data
- Analyse data
Todays’ customers are always craving better service and chatbots are already here to fulfil their demands. A chatbot is a bridge between your customers and your brand. It’s a growing trend and the trend won’t stop in 2020 and beyond. So it is better to prepare yourself today to obtain maximum growth. If you’re still considering chatbots, as one of the prominent digital marketing services companies in Delhi, we would like to say try them out, by all means. Don’t wait, it’s been a while.