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How Digital Marketing is helping Ecommerce to grow?
Best Digital Marketing company in Delhi, India

ECommerce is best known for selling and buying products or services over the World Wide Web. A platform, where the buyer and seller connect seamlessly. This industry has progressed so much in the last few years that more than a billion buyers are shopping online. Needless to say, the increasing number has raised the competition and to stay ahead one must think a unique approach to reach the audience. This is where digital marketing warriors can help. How? We are here to answer that!


SEO: Google is accountable for 96% of all mobile search traffic, and more than 90% of the total organic traffic. People who are in the top SERP results get astounding growth in traffic and overall sales. If you think that the top spot in SERP is reserved for elites, then you are thinking wrong. You can get help from an SEO services company in Delhi to dominate the SERP result. SEO offers every business a chance to compete and attract its share targeted traffic.


SEM: Don’t think SEM and SEO are the same things. Yes, they both fall under a digital marketing plan, however, they are destined to serve a different purpose. Want to promote your product faster? Search engine marketing services are a great tool that can fulfil your purpose with an affordable budget. This is a highly targeted marketing approach and you spend only on click. The ROI is astounding and you can expect a 140% higher click-through rate!


SMM: There are 3.499 billion active social media users. This number alone gives a chill to an eCommerce entrepreneur. 81% of all small and medium businesses use some kind of social platform to promote their services and products. However, as an eCommerce business owner, you must take social media more seriously. Why? Well, according to Social media marketing agency Today, a customer spends about 20- 40 of their money on brands who promote products in social media channels! So, do you need more clarification?


An E-commerce platform can’t increase Leads and Sales without Digital Marketing. Best Digital marketing services company could make it possible by grabbing maximum attention from the target audiences and helping out your business to convert those into sales. However, the digital marketing process must start from the beginning and from the beginning, we mean from the inception of your website.


Talk to an eCommerce design and development company in Delhi about your goal so they can build your eCommerce site by adhering to digital marketing guidelines. Interested to know more? Pick up your phone and get in touch with Unicode Solutions, the best digital marketing services company in Delhi.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How CRM Make Your Sales pipeline More Efficient

Sales pipeline management is not a child’s play. This is the reason custom CRM software development is becoming more popular day by day. This software brings in a lot of benefits to the table for business. In fact, according to Nucleus Research, the average ROI for CRM is $8.71 for every dollar spent. According to Adam Enfroy, people who have adopted CRM, 48 % of them have reported improved efficiency of sales-funnel. There are more numbers like this which can prove the point that “CRM software development matters” and few of them you can find here.

Find below top three ways your CRM had can your sales pipelines more efficient:

Lead nurturing: Lead nurturing programs are now imperative to move contacts into prospects and transform them into sales-ready opportunities. And to do so, you must take measurable steps to keep up the communication record with your prospects. Sounds difficult right? Well, it is if you are doing it manually. A good custom CRM software comes with features that can efficiently nurture leads. This CRM will maintain comprehensive data of each customer engagement, but also to guide you with the right follow-up communication as well. The most basic lead capture methods that can be done through CRM are Spreadsheet imports, Webform integration, Mail imports, Social media imports and more.

Boost engagement: Sales reps sending emails to your leads manually? If yes, then you must look into these tools. CRM is designed to boost engagement efficiency with customers. This tool comes with scheduling features which really handy tool to get things moving automatically. Are your sales reps missing an important meeting or customer calls? Guess what, CRM can take care of that as well. This tool is can send reminders to the responsible person so they do not drop any sales opportunities.

Mobile CRM: Your sales reps won’t sit by and bring in sales. They will go out to meet with possible leads to convert them into a customer. However, when they are out, they must be able to access all the information they require to answer any customer query. But, how they will be able to get what they want? Well, if you have a CRM software development strategy in place, they can obtain any data from any part of the world with an active internet connection. Mobile CRM build by a custom CRM software development company helps sales reps reach their sales quota fast.

CRM software development company in Delhi, India can keep everything in a centralized place, and it would help you to bring in new sales by keeping up the existing client healthy. Contact us for more information.


Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
How to Get the Most out of Your Marketing Strategy

So you’ve decided to make the most out of your digital marketing plan to help you achieve your business goals and mission, but do not know where to start? Worry not if you do not! If you know how to create a great digital marketing plan like a pro, you will be able to boost your online marketing activities and increase your Return On Investment or ROI in no time. Here are the most important elements of a digital marketing plan, that you can use to create your own:

Segment your audience: Targeting your ideal audience is the best practice that guarantees you a greater return. You may think this is obvious, but many business owners didn’t even think about filtering their targeted audience! You must consider building subgroups based on your prospects’ level of engagement with your business, demographics, and more. If you are using paid marketing, you may want to further segment out your target audience. This enables you to get more specific with your content marketing method which reduces the budget and improves turnover. If you do not know how to segment audience or use analytics, take help from the best digital marketing services company in Delhi.

Marketing Analysis: Now you need to look at your weaknesses, strengths, opportunities, and threats and you can get this information through analytics tools with the help of SEO services company. Based on your analysis, you will have identified your strengths work on that to boost your online dominance. If there’s a weakness, go through the data and find where you are missing out. Your opportunities and weaknesses will be external to your business and you have to list the most critical ones and decide on how to capitalize on them and minimize the risk.

Don’t rely on your intuition: Do you have digital marketing experience? That’s great. However, do not take any decision only based on your previous experience. Things are changing fast. And if you think that what worked tomorrow may be completely irrelevant today then you are shooting in your foot.

Marketing from a professional digital marketing agency is a powerful marketing strategy for businesses that assists them to gain a competitive advantage over others. The right marketing approach can help entrepreneurs to target new prospects, boost the visibility of their brand, drive more sales and revenues. So are you ready to Increase Leads and Sales with Digital Marketing? If yes, call Unicode Solutions, one of the best digital marketing companies in Delhi now.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.