Agility combined with design-­led engineering, cloud and analytics driven marketing results in great products, faster

How can Machine Learning Revamp your Mobile App?
Mobile app development company in Delhi

ML or Machine Learning is rapidly reshaping the world we live in. From self-driving cars to smart assistants like Amazon Echo, Siri, Google now and humanoids like Sophia, it is everywhere. Machine Learning is making everyday gadgets smarter like humans, empowering them to take the decision on their own and offer us a better-curated experience and helps in building regular omnichannel experiences.

Tailored experience:
Machine learning never stops learning. Yes, it is true. Machine learning has a complex algorithm which can analyse customer’s data from various sources which later offer tailored recommendations right into the prospect’s device. The algorithm effortlessly filters out customers based on their age, material status, previous interaction, interest and more. Based on these data you can set your marketing goal and find the perfect prospect to push your sales speech.

Advanced search:
Machine learning can optimize your App’s overall search functionality to offer your App users the most reliable and personalized results. Machine learning can optimize your App’s overall search functionality to offer your App users the most reliable and personalized results. ML continuously takes note of users’ each such queries and puts out the results which are most relatable to the user . Professional mobile app development companies in Delhi are integrating ML into mobile apps that collect all the available information regarding your customers. This data includes actions like search history, frequent web page visits, etc. You can make use of this information to rank services or products which match exactly with customer’s needs. Reddit has numerous subreddit forum and to find out a particular data out of thousands of subforum is a tedious job for users. This is the reason they are using ML to improve search performance.

Curated content:
Machine learning applications assist marketers to recognize users’ choice by going through information such as Age, Gender, Location, previous search queries, Frequency of app usage and many more. You can use this data to segregate the users according to their needs and offer personalized marketing content to boost sales and overall app usages. If you are looking for an example, you can consider Netflix’s show suggestion. Have you ever thought about how they can predict which show you will love to watch next? It’s nothing but ML working hard in the background.

Relevant ads:
We see it every day without even realizing it’s even there! Today, mobile-only shows ads based on your interest. And if you want to achieve the same, you can do that as well by integrating Machine learning with the help of a mobile app development company. Machine Learning has the ability to predict how a customer will react to a particular ad based on their previous interaction with the app, you can personalize your ad to maximize sales.

Machine learning has the potential that can offer your mobile application with much-needed state of the art technology which will help you to maximize your business success. Yes, AI is there, but it’s not complete yet. The integration of ML with experienced mobile app development is proven and need of the hour.

Want to know more about how a mobile app development company can help you to integrate Machine Learning to boost your Apps’ capabilities? Get in touch with the best website design and mobile app development services company in Delhi, Unicode Solutions today. We are here 24/7 to answer your call.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Future Scopes of Social Media Marketing Services in India?

We are in a time when social media websites are having billions of active members from all over the world. People are spending most of their free time browsing through social networking websites to keep a connection with their loved ones and of course to hunt down services and products that might suit their needs. Studies have shown that more than 90% of digital marketers effectively boosted a brand’s exposure and 75% of the increased traffic which translates to boost revenue. But these numbers just don’t grow by themselves. Digital marketers follow a specific market trend that boosts customer drive. So what are the marketing needs you to take into consideration to drive sales?

Let’s get a sneak peek into the top Social Media trends.

Video Is a Must:
More than 73% of social media users like to spend time watching videos on YouTube. If you consider this number with pupils nations such as India, the number of watched videos is humongous. Yes, people do spend a lot of time watching the video on YouTube, but it doesn’t imply that you should not upload your service/ product video on social media platforms. Whether you upload your video on Facebook, Instagram or YouTube, the fact is video is and will be a great tool that will definitely attract a lot of customers and drive sales. As long as you adhere to the fundamentals of great video creation, you can make extraordinary gains.

ChatBots for Better CRM:
Effective and reliable customer relationship management is essential for business success and social media can help to boost. How? Well, we all are well aware of the fact that social media make a customer closer to the business. Chatbots can further assist in building a realtime communication. Many prominent instants messaging service providers such as Telegram and Vine have already introduced chatbots in their platforms and Facebook was not lagging behind. So far, there are around 16,000 bots created on the Messenger Platform. According to studies, 79% of customers leave a brand for not being available to answer their queries. Chatbots can be used efficiently to provide 24/7 services to the customers so your precious clients don’t run away.

Augmented Reality:
Augmented reality, though it’s not something new, it’s been there since 2016 introduced by instant messaging service provider Snapchat. Since then, this functionality has been introduced by many service providers because acceptance of Augmented Reality is pretty huge by the social media user. Today best social media agency in Delhi always advises making use of Augmented Reality to grab the attraction of a user.

Personalized service:
Customer-centric marketing backed with deep customer Insights analysed by AI will help recognize the customer’s preference and needs better to offer them great satisfaction.

Tailored content:
Content is still the king and the most definitive core of a digital marketer in 2018, and moving forward customized personalized content will dominate. Find the top content marketing services company in Delhi for content writing services.

To stay ahead of the game today’s social media marketing company must consider the above trends and they should constantly look ahead and constantly sharpen their skill sets. In the beginning, reaching the customer was the world wide web, social media, mobile and now Artificial Intelligence AI and machine learning. If you are a small business owner and think digital marketing is simply an extravagance, then you should know why digital marketing crucial for small businesses. If you want to know more about social media marketing and the process you must follow to boost your business presence, you can contact the best digital marketing services company in Delhi Unicode Solution now.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.
Chatbot and Its Impact on Digital Marketing In 2020

Applications of chatbots by businesses are growing rapidly. In fact, over 59% of Millennials have interacted with chatbots. A chatbot is essential if a business is looking to extend its service towards customer satisfaction and ultimately, sales. Fortunately, machine learning and improving technology has cleared the way and chatbot are now your everyday joe! Since the inception of chatbots, it has grown significantly and it’s still developing at an unprecedented rate. Chatbots are now more efficient, manageable and most importantly, taking a central role to serve customers 24/7.

In this blog, we will discuss the latest chatbot trends to keep an eye on in 2020.


What is Chatbot?

A Chatbot is an application that engages with users to serve their requests. In simpler words, a chatbot is a conversational platform. To build this tool developer make use of. AI, Machine Learning & NLP(Natural Language Processing). Chatbot has the capability to learn a conversation pattern and based on the previous data it answers every day regular jobs simpler, easier and more efficient way.

Engage customers after the sales:
Besides answering customer queries, chatbots can help in outbound digital marketing as well. A chatbot can efficiently engage in sending proactive promotional messages which will draw customer’s attention and you will see an increased number of site visitors. Engagement is necessary to boost customer satisfaction which later translates into customer loyalty. If you do not follow up with the customer after-sales, he/ she won’t be back for more and you will lose your bottom line.

Express your brand:
Building brand value is an essential aspect of digital marketing services and this will remain the same. Chatbots are built to echo business value and these tools can form a regular connection with the customer while you are taking a vacation! Chatbots are becoming smarter and people now can interact with them to know about the brand, the quality of the services/ products, benefits, discounts or other promotional offers. The easy access to noteworthy data is crucial to turn leads into customers.

Social Media Marketing:
Social Media Marketing is growing at an extraordinary speed. And a strong presence of your business on Social Media channels matters a lot. Now, besides having a presence on social media channels, you can implement Chatbots on these platforms to resolve initial level queries answer any basic questions. If you do not know how you can implement chatbot in your social media services pages, you can take help from a professional digital marketing company.


Benefits of chatbot:

  • Available 24*7
  • Saves time
  • Is quick and agile
  • Cost-effective
  • Can gather data
  • Analyse data


Todays’ customers are always craving better service and chatbots are already here to fulfil their demands. A chatbot is a bridge between your customers and your brand. It’s a growing trend and the trend won’t stop in 2020 and beyond. So it is better to prepare yourself today to obtain maximum growth. If you’re still considering chatbots, as one of the prominent digital marketing services companies in Delhi, we would like to say try them out, by all means. Don’t wait, it’s been a while.

Unicode Solutions drive Digital Transformation and enhance business performance with Process Automation.