Smartphones have brought radical changes among people’s searching and shopping habits. As reported by the search engine giant Google, more than 80 % of smartphone users ask their phones before making any decision. The constant rise in the number of the user of smartphones also symbolizes the growing dependency on the mobile platform.
Globally, digital marketers have taken interest in this trend and already started building the best digital marketing plans to target smartphone users effectively. Today, expert digital marketing company in Delhi will suggest building a personalized mobile application to boost digital marketing efforts and outcomes. Irrespective business type, shape or size, personalized mobile apps are growing to be an increasingly essential digital marketing tool and here’s why:
Offer personalized content: Users or prospects love highly personalized content according to their preferences. It’s like offering them a personalized communication in the language they understand or speak. User-centric tailored services are crucial in making the customer’s experience delightful. This personalization can be based on the user’s interest, language, age, location, etc. And a business mobile app makes it really easy to deliver a tailored experience.
During app installation, a user can set their preferences according to their interest, based on which, a digital marketing company can deliver targeted content which maximizes engagement rate. The app will follow customer behaviour & engagement to suggest tailored recommendations and filter updates for them depending upon their requirements in real-time. Isn’t that just wonderful! It will wow your users, as having an app is not only about personalization service, it’s also to sell your services and products. Right!
A Great Tool For Customer Engagement: While business-to-customer communication is essential for marketing, reverse communication is equally important to maintain customer loyalty. Customers like it when their requests and complaints are being resolved immediately and this, in turn, helps businesses build brand loyalty. This is where the mobile application comes in. A mobile app can help to maintain this important relationship through the online help desk and chat support systems as well.
Boosts Brand Recognition: When it comes to marketing, there is way too much noise out there which makes it really difficult for a business to stand out. Outdoor hoarding, flyers, newspaper ads, billboards, social media marketing..every other business is doing it so does your competitors. The uniqueness needed to stand out from your competitors is critically lacking. However, according to studies people now a day spend about more than 2 hours glued with the smartphone, so how about using that for a change? A dedicated mobile app can promote your brand through personalized content without spending a huge sum on Tv ads or billboards. Combine your digital marketing like SMM and SEO strategy with the App, and the app can do wonders to boost your brand name and brand loyalty.
Innovative approach: Whether you are running a restaurant or selling used cars, at some point your former customers will reach out to you. By introducing a mobile app in your marketing and communication mix can make it more comfortable for them.
By accessing your app, clients can find out service or product time availability without calling you, making things more accessible for them and less painful for you.
We have tried to highlight some essential features that stand for the fact that mobile apps have and can change the face of Digital Marketing drastically. But that’s not all! You can talk to a reliable mobile application development company to know more about how a business app can boost digital marketing efforts other than above mentions points.